Tag: mascara

Want Your No-Makeup Makeup to Look Better? Start With Brown Mascara

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Let’s be honest: the perfect no-makeup makeup look is a little more complicated than it looks. We spend time finding the sheerest skin tint, the concealer that melts into our skin, and that perfectly creamy blush that says, “I just naturally look this good” flush. The goal is effortless. The reality? You can still end up looking unmistakably… made up.

And sometimes, the culprit isn’t your foundation or your blush. It’s your mascara.

Black mascara can add more drama and definition than a soft, natural makeup look really needs. Enter brown mascara—the quietly luxurious beauty swap that gives lashes definition without the hard contrast of black. It makes your eyes look softly framed, your lashes naturally fuller, and your entire no-makeup makeup look feel more polished without looking like you tried too hard.

In other words, if your goal is that elusive “better, but you can’t quite tell why” kind of beauty, brown mascara might be the little secret your makeup bag has been missing.

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The Product Your No-Makeup Makeup Look Has Been Missing

We’ll always have a soft spot for the drama of black mascara. A few coats can instantly make lashes look fuller, darker, and ready for a night out. But for everyday makeup? That same intensity can sometimes feel a little too harsh, especially when the rest of your look is all about fresh, glowing skin and barely-there definition.

That’s where brown mascara comes in.

If you’ve been wondering how to make your no-makeup makeup look feel softer and more sophisticated, this might be the easiest switch you can make. Brown mascara defines and lengthens lashes without the stark contrast of black, creating a more natural-looking finish that still makes your eyes look beautifully awake.

And yes, it works whether your lashes are naturally light or dark. On lighter lashes, brown mascara adds just enough definition to make them look longer and fuller without overwhelming your features. On darker lashes, it softens the overall effect for that subtly polished, “I’m not wearing much makeup” finish we’re always chasing.

Think of it as the beauty equivalent of your favorite cashmere sweater: understated, flattering, and somehow makes everything look more expensive.

Ready to give your natural makeup look a softer finish? Here are some of our favorite brown mascaras to try. Fair warning: you may never look at your trusty black mascara quite the same way again.

Lash Idôle Lengthening & Volumizing Mascara

Fenty Beauty by Rihanna Hella Thicc Volumizing Mascara

L’Oréal Extensionist Lengthening and Curling Washable Mascara

Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara

Too Faced Better Than Sex Volumizing & Lengthening Mascara

ILIA Limitless Lash Mascara – Clean Lengthening Mascara

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Ready to give your black mascara a little break? Try brown mascara the next time you’re going for that soft, effortless no-makeup makeup look and see what a difference one small switch can make.

And if you already have a brown mascara you swear by, we want to know about it. Tell us your favorite—we’re always looking for the next beauty find worth adding to the bag.

How to Get Next-Level Lashes With a Better Mascara Routine

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Soft, natural lashes had their moment, but when you’re craving extra drama, a good mascara routine can take you further than you think. With the holidays coming up and glam nights filling the calendar, it’s the perfect time to give your lashes a little upgrade. If your mascara has been looking more “meh” than major lately, a few smart tweaks can make all the difference. Ahead, we’re sharing the simple techniques and product tips that help you lift, lengthen, and define your lashes for a next-level look—no falsies, no extensions, just better results.

Nurture:
Healthy lashes always make your mascara look better, so a little care goes a long way. If you’re trying to boost length and fullness, adding a serum like Babe Lash Renewing Serum to your nighttime routine can help strengthen and condition over time. Prefer something more natural? A swipe of organic castor oil is a classic go-to for supporting healthy growth. With consistent use, your lashes will feel softer, stronger, and way more responsive to mascara—meaning every coat goes on smoother and looks more dramatic.

Mascara Routine:
A good lash routine starts with the basics, and that means a solid curler. You don’t need anything fancy—just a reliable tool like the Surratt Relevee Lash Curler to give your lashes a lifted base. Gently pulse at the root, then move upward for a soft, natural curve.

Here’s a little trick: run a bit of clear gel through your lashes before mascara. Something like the Anastasia Beverly Hills Brow Freeze helps separate, hold curl, and give your mascara something to grip onto.

When it’s time for mascara, go for a lengthening formula with a bold payoff. A cult favorite like Better Than Sex delivers serious drama. Build in thin layers, coating the front and back of your lashes for maximum impact, and let each layer dry before adding the next to avoid clumping.

Follow these steps and your lashes will look lifted, longer, and noticeably fuller—aka the kind of results that always get compliments.

The Verdict Is In: What We Thought Of The NEW Fenty Mascara

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Did Rihanna do it again?

Fenty Beauty is making waves in the industry, and we want to try everything Rihanna is putting out there – she is a real-life goddess, after all! Sure, it’s not the album the Navy fan club have been begging for, but maybe it’s the next best thing?

Of course, we had to get our hands on her first-ever mascara, which landed January 16th! As the name suggests, the Full Frontal Volume, Lift & Curl Mascara, $24, is designed to give you everything you want from a mascara. Plus, who doesn’t want to get Rihanna’s gorgeous lash look! Here’s our full review.

What it is: A mascara created to lift, lengthen, and curl lashes with a unique ‘flat-to-fat’ brush – the fat side is designed to pile on the formula and the flat side defines and adds a curl. The ultra-black, long-wear formula is also water-resistant and has been tested by Rihanna to withstand everything from sweat and tears, all without smudging. Ingredient Callouts: This product is also cruelty-free and gluten-free.

To get really up close and personal, beauty YouTuber Alissa Ashley shared close-ups of the wand, taken with a macro lens, on her Twitter.

What we thought: The lightweight mascara is designed to build easily with a formula that doesn’t dry too quickly, which is definitely true. We layered up our lashes effortlessly with no clumping, and we had plenty of time to build up what we thought were some pretty gorgeous lashes before they set. The wand is easy to use, and we started by using the flat side to build up volume on our lashes (the opposite to what Fenty suggested). Once we were happy with the volume added, we started to use the ‘fat’ side (or what we referred to as the skinny side) to define and separate the lashes. We were also really impressed with how well the wand managed to curl and shape the lashes, all while keeping them separated and fanned out.

The wear: We didn’t notice any smudging or flaking all day – hallelujah – and although we didn’t cry, we did test them out with a little water and they didn’t run everywhere!

The result: We loved the final result – a fanned out, wispy lash look that was natural-looking, but also added drama. We didn’t achieve quite the same result as the image we had seen of Rihanna, which was a little more dramatic, but we imagine if we kept building, we would have been able to layer up for more volume. If you have thicker, dense lashes, you should be able to build even more drama. As you can see from the before and after, we achieved both length, curl, and volume.

The verdict: We really love how this mascara made our lashes look and we feel like this is a great everyday mascara, especially as it wears so well. It didn’t give the most volume we have ever seen from a mascara, but if you love a more natural, wispy-looking lash, then you will definitely love this.

Have you guys tried it yet? Let us know in the comments below.

FENTY BEAUTY BY RIHANNA

Full Frontal Volume, Lift & Curl Mascara

$24

COLOR: Cuz I’m Black – true black

Standard size: Matte finish

BUY NOW

This $6 Mascara Will Give You The Sexiest Lashes

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One thing we love about mascara is that we get to buy a new one every few months – it’s the perfect opportunity to get our beauty fix and try a new formula! We discovered our latest mascara obsession thanks to a subscriber insanely long, fluttery lashes, who revealed that she swore by the Covergirl Super Sizer Mascara. She loves it so much that every time she travels back to the US, she stocks up on it. Naturally, we had to try it out, and we were not disappointed. Here’s everything you need to know about this amazing $6 mascara!

What it is: A volumizing mascara designed to give full, fanned out lashes.

The brush: Let’s be honest, a mascara wand is as important if not more important than the formula when it comes to mascara, and this wand is pretty unique, to say the least! The rubber wand is made with little bristles that go from short to long at the top of the wand, aka the opposite to most mascara wands, and it feels more like a comb than a brush. When you first pull the brush out of the tube, it almost looks like there are no bristles as they’re so coated with formula.

What we liked: We love how this made our lashes look long, fluttery but also intense, however, we will say it takes a little getting used to – we’re going to give you all our tips! The mascara added a lot of drama to our lashes and depending on the look we wanted to go for, we found that – with a bit of practice – we could achieve natural, fluffy-looking lashes, or more dramatic, defined lashes.

Another huge bonus is that we had absolutely no flaking or smudging throughout the day – and we wore this from 9am till 11pm! We also like the fanned out the effect this gives to our lashes, but you will need to wiggle the brush around and pull your lashes outward to get a super fanned effect.

Tips for using: When you first use this mascara, a lot of product comes off on your lashes – it’s not one of those you need to build up – so it’s really important that you twist the brush when you apply to comb the product through. It also means that you probably won’t need to dip the brush back in the tube between eyes, so what we like to do is apply to one eye and comb through, then do the next eye, then once there’s less product on the brush, comb through the lashes again. This gives us super full, defined lashes that look sexy and fluttery. For a more intense look you can build it up with a second coat, but do it while the lashes are still wet.

Who it’s good for: We recommend this for people with medium to long lashes who want to add volume and definition and a little curl. If you have short lashes, this will add length and volume but it’s not the most lengthening mascara we’ve tried.

Considering the Covergirl Super Sizer Mascara costs $6, it’s a no-brainer for us. We loved the look we could achieve and how well it wore throughout the day. If you’re more of a wack-it-on-and-go kinda gal, then this may not be for you because it does take a little time to perfect.

Have you guys tried this mascara? Let us know in the comments below.