Tag: feature

Cloud Skin Is the Dreamy New Take on Matte Makeup

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Remember when matte makeup meant full coverage, layers of powder, and a complexion so perfected it barely looked like skin? Well, the beauty pendulum has swung—and now matte is getting a much softer makeover. Enter cloud skin.

The latest take on matte makeup is less about covering everything up and more about creating that dreamy, softly filtered finish. Think velvety skin, diffused pores, subtle radiance, and just enough glow to keep your complexion looking fresh instead of flat. It’s the perfect middle ground between the high-shine skin we’ve been loving, and the polished matte looks making their way back for fall.

Ahead, we’re breaking down how to get the cloud skin makeup look and master this softer, more modern take on matte.

@yasminist

Prep

Cloud skin starts with one thing: really good skin prep. Since the goal is a soft-focus matte finish—not a flat or overly powdered complexion—you want your skin to feel hydrated and smooth before makeup even enters the picture.

If your skin tends to get oily, reach for a lightweight gel moisturizer that gives you hydration without piling on extra shine. If your complexion leans dry, go for a richer cream moisturizer that cushions the skin and helps prevent matte formulas from catching on dry patches or emphasizing texture.

Once your skincare has had a few minutes to sink in, follow with a blurring primer to smooth everything out and create that softly filtered canvas. The key is keeping the skin comfortable and hydrated underneath, so the finished look has that dreamy, velvety quality cloud skin is known for.

Cloud Skin

Now for the complexion. Start with a matte foundation but think sheer and strategic rather than full coverage. Apply a small amount in thin layers, concentrating coverage where you actually need it instead of coating the entire face. This keeps the skin looking natural while still giving you that softly blurred effect.

Next, use a lightweight, blend-able concealer to tap over dark circles, redness, or any spots that need a little extra attention. Keep your bronzer and blush soft and diffused, too. You want warmth and color to melt into the complexion rather than create sharp, sculpted definition.

To finish, lightly press a matte pressed powder through the T-zone and anywhere else you tend to get shiny. The goal isn’t to powder your face into oblivion—it’s simply to take down excess shine and bring everything together.

And that’s the beauty of cloud skin: it gives matte makeup a softer, more wearable feel. As fall beauty shifts away from summer’s glossy finishes, this velvety, diffused complexion feels polished without looking heavy.

@torialynaee

my attempt at “cloud makeup”. How did we do? ☁️ #cloudmakeup #glowymakeup #naturalmakeuplook #makeuptransformation

♬ In your eyes Kayarchon remix – KayArchon
@jonetwmakeup

cloud skin makeup ☁️ #cloudskin #cloudskintutorial #cloudskinmakeup #softmattemakeup #matteskinmakeup #texturedskinmakeup

♬ Flowers – Miley Cyrus
@sarahkchey

How to get the kpop idol cloud skin ☁️ #cloudskin #armanibeauty #mochiskin #puddingmatteskin @armanibeauty @sephora #armanibeauties #armanibeauty #luminoussilk #eyetint #armanilippower

♬ Shipyard Sample – Official Sound Studio
@bbenzbyl

งานผิวต้องให้fleenจริงๆ นัวละมุนตั้งแต่skin tintยันแป้งสายรุ้งง🌈💗 #Skintintfleen #แป้งสายรุ้งfleen #HyaSkinTint  #Skintintเนื้อเมฆ #Fleenbeauty

♬ เสียงต้นฉบับ – booboo>< – booboo><

Mori Girl Makeup Is Giving Clean Girl Beauty a Dreamy Twist

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Clean girl beauty isn’t going anywhere, but Korea has a softer, dreamier answer to the minimalist makeup look—and it’s called Mori Girl makeup. Inspired by the Japanese word mori, meaning “forest,” the aesthetic feels like beauty after a quiet escape into the woods: fresh, translucent skin, flushed cheeks, softly defined eyes, and just enough color to make you look effortlessly alive. Think less perfectly polished and more pretty without trying too hard. Rooted in the romantic, woodland-inspired Mori Girl aesthetic, this Korean beauty trend is giving no-makeup makeup a whimsical new mood. Here’s everything you need to know about Mori Girl makeup—and how to recreate the look yourself.

@_lovehause

Base

The secret to Mori Girl makeup starts with skin that looks like skin—fresh, hydrated, and almost translucent. Instead of reaching for full coverage, start with a generous layer of skincare, then use a creamy concealer only where you actually need it. Blend with a soft makeup puff for that seamless, second-skin finish.

Next, take a small amount of skin tint and press it into the center of your face, softly diffusing it outward with the same puff. The goal? Barely-there coverage that lets your natural complexion peek through. And, when it comes to dimension, skip the heavy contour and bronzer. Mori Girl makeup is all about a soft, innocent flush, so tap a sheer peach or baby-pink blush onto the apples of your cheeks. Keep the color delicate and diffused—just enough to create that fresh-from-the-forest glow.

Eyes

When it comes to the eyes, Mori Girl makeup is less about precision and more about looking naturally soft and a little bit dreamy. Start with fluffy, understated brows, filling in only the areas that need a touch of definition. For the eyes, sweep a light-brown eyeshadow across the lids and along the lower lash line, then add the tiniest wash of peachy or muted-red shadow underneath for that subtly flushed effect.

The Korean beauty detail that really makes this look? Aegyo-sal. Highlight the small, naturally puffy area beneath your eyes with a soft peachy shade, then use a light brown shadow just underneath to define it gently. The result is brighter, rounder-looking eyes without anything feeling overly done. If you want a little extra definition, finish with a delicate flick of brown eyeliner at the outer corners. Keep the line whisper-thin and softly understated.

It’s the kind of eye makeup that makes you look awake, rosy, and a little bit enchanted.

@taxinoodle

3 popular summer makeup trends I’ve been seeing everywhere on Korean social media!#kbeautytrends #koreanmakeup #koreantrend #kbeautytips #creatorsearchinsights

♬ original sound – Taxinoodle

Jung Kook Gives Chanel 1957 Extrait de Parfum His Signature Touch

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The Vibe: ⊹ Jung Kook gets personal with Chanel perfumer Olivier Polge, exploring the story behind 1957 Extrait de Parfum. ⊹ Created to melt into the skin, the extrait becomes an intimate part of the wearer rather than simply sitting on top. ⊹ Neroli and iris meet cedar, musk, vetiver, and sandalwood for a soft yet sophisticated composition. ⊹ The distinctive stopper allows the fragrance to be applied directly onto pulse points, making the ritual feel as beautiful as the scent itself.

Jung Kook is bringing his Chanel fragrance story closer to the skin. As the House Ambassador for Chanel Fragrances and Beauty, he sits down with In-House Perfumer-Creator Olivier Polge to explore 1957 Extrait de Parfum, an ambery, musky, and floral composition created to become one with the wearer. Here, fragrance feels less like something you wear and more like an intimate part of your presence—soft, tactile, and unmistakably personal.

Neroli and iris pallida open the composition before giving way to a sophisticated blend of cedar and musk, while vetiver and sandalwood add a warm, quietly sensual finish. In its more concentrated Extrait de Parfum form, the signature 1957 scent becomes an intimate skin ritual, with the bottle’s stopper designed to apply fragrance behind the ears, across the décolletage, or along the inner wrists.

And naturally, Jung Kook feels right at home in this story. With his effortless approach to fashion and beauty, he brings a distinctly modern sensibility to a fragrance created around the idea of becoming one with the skin—personal, understated, and impossible to separate from the person wearing it.

The story behind 1957 reaches back to one of Chanel’s most memorable moments: in 1957, Gabrielle Chanel received the Neiman Marcus Fashion Award in Dallas, a milestone that would become part of the fragrance’s identity.

True to Chanel’s love of beautiful details, the Extrait de Parfum arrives in a faceted case with a precision thread cutter used to remove the cotton thread sealing the bottle. A crisp white label, faceted stopper, and traditional baudruchage finish complete the presentation, turning the unboxing into its own little ritual.

But once the bottle is opened, everything comes back to the skin. Neroli and iris meet cedar, musk, vetiver, and sandalwood, creating a composition that settles close and evolves with the wearer—exactly the kind of quiet luxury that makes 1957 feel timeless.

Brand DNA

Born from Gabrielle Chanel’s vision of modern luxury, CHANEL Fragrance and Beauty continues to blend timeless perfume heritage with an unmistakable Parisian point of view. From N°5 and iconic makeup to refined skincare and its instantly recognizable black-and-white aesthetic, every detail is designed to feel sophisticated, considered, and enduring.

Want Your No-Makeup Makeup to Look Better? Start With Brown Mascara

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Let’s be honest: the perfect no-makeup makeup look is a little more complicated than it looks. We spend time finding the sheerest skin tint, the concealer that melts into our skin, and that perfectly creamy blush that says, “I just naturally look this good” flush. The goal is effortless. The reality? You can still end up looking unmistakably… made up.

And sometimes, the culprit isn’t your foundation or your blush. It’s your mascara.

Black mascara can add more drama and definition than a soft, natural makeup look really needs. Enter brown mascara—the quietly luxurious beauty swap that gives lashes definition without the hard contrast of black. It makes your eyes look softly framed, your lashes naturally fuller, and your entire no-makeup makeup look feel more polished without looking like you tried too hard.

In other words, if your goal is that elusive “better, but you can’t quite tell why” kind of beauty, brown mascara might be the little secret your makeup bag has been missing.

IG: @ugc_bysabi

The Product Your No-Makeup Makeup Look Has Been Missing

We’ll always have a soft spot for the drama of black mascara. A few coats can instantly make lashes look fuller, darker, and ready for a night out. But for everyday makeup? That same intensity can sometimes feel a little too harsh, especially when the rest of your look is all about fresh, glowing skin and barely-there definition.

That’s where brown mascara comes in.

If you’ve been wondering how to make your no-makeup makeup look feel softer and more sophisticated, this might be the easiest switch you can make. Brown mascara defines and lengthens lashes without the stark contrast of black, creating a more natural-looking finish that still makes your eyes look beautifully awake.

And yes, it works whether your lashes are naturally light or dark. On lighter lashes, brown mascara adds just enough definition to make them look longer and fuller without overwhelming your features. On darker lashes, it softens the overall effect for that subtly polished, “I’m not wearing much makeup” finish we’re always chasing.

Think of it as the beauty equivalent of your favorite cashmere sweater: understated, flattering, and somehow makes everything look more expensive.

Ready to give your natural makeup look a softer finish? Here are some of our favorite brown mascaras to try. Fair warning: you may never look at your trusty black mascara quite the same way again.

Lash Idôle Lengthening & Volumizing Mascara

Fenty Beauty by Rihanna Hella Thicc Volumizing Mascara

L’Oréal Extensionist Lengthening and Curling Washable Mascara

Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara

Too Faced Better Than Sex Volumizing & Lengthening Mascara

ILIA Limitless Lash Mascara – Clean Lengthening Mascara

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Ready to give your black mascara a little break? Try brown mascara the next time you’re going for that soft, effortless no-makeup makeup look and see what a difference one small switch can make.

And if you already have a brown mascara you swear by, we want to know about it. Tell us your favorite—we’re always looking for the next beauty find worth adding to the bag.