Tag: Makeup

Cloud Skin Is the Dreamy New Take on Matte Makeup

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Remember when matte makeup meant full coverage, layers of powder, and a complexion so perfected it barely looked like skin? Well, the beauty pendulum has swung—and now matte is getting a much softer makeover. Enter cloud skin.

The latest take on matte makeup is less about covering everything up and more about creating that dreamy, softly filtered finish. Think velvety skin, diffused pores, subtle radiance, and just enough glow to keep your complexion looking fresh instead of flat. It’s the perfect middle ground between the high-shine skin we’ve been loving, and the polished matte looks making their way back for fall.

Ahead, we’re breaking down how to get the cloud skin makeup look and master this softer, more modern take on matte.

@yasminist

Prep

Cloud skin starts with one thing: really good skin prep. Since the goal is a soft-focus matte finish—not a flat or overly powdered complexion—you want your skin to feel hydrated and smooth before makeup even enters the picture.

If your skin tends to get oily, reach for a lightweight gel moisturizer that gives you hydration without piling on extra shine. If your complexion leans dry, go for a richer cream moisturizer that cushions the skin and helps prevent matte formulas from catching on dry patches or emphasizing texture.

Once your skincare has had a few minutes to sink in, follow with a blurring primer to smooth everything out and create that softly filtered canvas. The key is keeping the skin comfortable and hydrated underneath, so the finished look has that dreamy, velvety quality cloud skin is known for.

Cloud Skin

Now for the complexion. Start with a matte foundation but think sheer and strategic rather than full coverage. Apply a small amount in thin layers, concentrating coverage where you actually need it instead of coating the entire face. This keeps the skin looking natural while still giving you that softly blurred effect.

Next, use a lightweight, blend-able concealer to tap over dark circles, redness, or any spots that need a little extra attention. Keep your bronzer and blush soft and diffused, too. You want warmth and color to melt into the complexion rather than create sharp, sculpted definition.

To finish, lightly press a matte pressed powder through the T-zone and anywhere else you tend to get shiny. The goal isn’t to powder your face into oblivion—it’s simply to take down excess shine and bring everything together.

And that’s the beauty of cloud skin: it gives matte makeup a softer, more wearable feel. As fall beauty shifts away from summer’s glossy finishes, this velvety, diffused complexion feels polished without looking heavy.

@torialynaee

my attempt at “cloud makeup”. How did we do? ☁️ #cloudmakeup #glowymakeup #naturalmakeuplook #makeuptransformation

♬ In your eyes Kayarchon remix – KayArchon
@jonetwmakeup

cloud skin makeup ☁️ #cloudskin #cloudskintutorial #cloudskinmakeup #softmattemakeup #matteskinmakeup #texturedskinmakeup

♬ Flowers – Miley Cyrus
@sarahkchey

How to get the kpop idol cloud skin ☁️ #cloudskin #armanibeauty #mochiskin #puddingmatteskin @armanibeauty @sephora #armanibeauties #armanibeauty #luminoussilk #eyetint #armanilippower

♬ Shipyard Sample – Official Sound Studio
@bbenzbyl

งานผิวต้องให้fleenจริงๆ นัวละมุนตั้งแต่skin tintยันแป้งสายรุ้งง🌈💗 #Skintintfleen #แป้งสายรุ้งfleen #HyaSkinTint  #Skintintเนื้อเมฆ #Fleenbeauty

♬ เสียงต้นฉบับ – booboo>< – booboo><

Mori Girl Makeup Is Giving Clean Girl Beauty a Dreamy Twist

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Clean girl beauty isn’t going anywhere, but Korea has a softer, dreamier answer to the minimalist makeup look—and it’s called Mori Girl makeup. Inspired by the Japanese word mori, meaning “forest,” the aesthetic feels like beauty after a quiet escape into the woods: fresh, translucent skin, flushed cheeks, softly defined eyes, and just enough color to make you look effortlessly alive. Think less perfectly polished and more pretty without trying too hard. Rooted in the romantic, woodland-inspired Mori Girl aesthetic, this Korean beauty trend is giving no-makeup makeup a whimsical new mood. Here’s everything you need to know about Mori Girl makeup—and how to recreate the look yourself.

@_lovehause

Base

The secret to Mori Girl makeup starts with skin that looks like skin—fresh, hydrated, and almost translucent. Instead of reaching for full coverage, start with a generous layer of skincare, then use a creamy concealer only where you actually need it. Blend with a soft makeup puff for that seamless, second-skin finish.

Next, take a small amount of skin tint and press it into the center of your face, softly diffusing it outward with the same puff. The goal? Barely-there coverage that lets your natural complexion peek through. And, when it comes to dimension, skip the heavy contour and bronzer. Mori Girl makeup is all about a soft, innocent flush, so tap a sheer peach or baby-pink blush onto the apples of your cheeks. Keep the color delicate and diffused—just enough to create that fresh-from-the-forest glow.

Eyes

When it comes to the eyes, Mori Girl makeup is less about precision and more about looking naturally soft and a little bit dreamy. Start with fluffy, understated brows, filling in only the areas that need a touch of definition. For the eyes, sweep a light-brown eyeshadow across the lids and along the lower lash line, then add the tiniest wash of peachy or muted-red shadow underneath for that subtly flushed effect.

The Korean beauty detail that really makes this look? Aegyo-sal. Highlight the small, naturally puffy area beneath your eyes with a soft peachy shade, then use a light brown shadow just underneath to define it gently. The result is brighter, rounder-looking eyes without anything feeling overly done. If you want a little extra definition, finish with a delicate flick of brown eyeliner at the outer corners. Keep the line whisper-thin and softly understated.

It’s the kind of eye makeup that makes you look awake, rosy, and a little bit enchanted.

@taxinoodle

3 popular summer makeup trends I’ve been seeing everywhere on Korean social media!#kbeautytrends #koreanmakeup #koreantrend #kbeautytips #creatorsearchinsights

♬ original sound – Taxinoodle

Want Your No-Makeup Makeup to Look Better? Start With Brown Mascara

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Let’s be honest: the perfect no-makeup makeup look is a little more complicated than it looks. We spend time finding the sheerest skin tint, the concealer that melts into our skin, and that perfectly creamy blush that says, “I just naturally look this good” flush. The goal is effortless. The reality? You can still end up looking unmistakably… made up.

And sometimes, the culprit isn’t your foundation or your blush. It’s your mascara.

Black mascara can add more drama and definition than a soft, natural makeup look really needs. Enter brown mascara—the quietly luxurious beauty swap that gives lashes definition without the hard contrast of black. It makes your eyes look softly framed, your lashes naturally fuller, and your entire no-makeup makeup look feel more polished without looking like you tried too hard.

In other words, if your goal is that elusive “better, but you can’t quite tell why” kind of beauty, brown mascara might be the little secret your makeup bag has been missing.

IG: @ugc_bysabi

The Product Your No-Makeup Makeup Look Has Been Missing

We’ll always have a soft spot for the drama of black mascara. A few coats can instantly make lashes look fuller, darker, and ready for a night out. But for everyday makeup? That same intensity can sometimes feel a little too harsh, especially when the rest of your look is all about fresh, glowing skin and barely-there definition.

That’s where brown mascara comes in.

If you’ve been wondering how to make your no-makeup makeup look feel softer and more sophisticated, this might be the easiest switch you can make. Brown mascara defines and lengthens lashes without the stark contrast of black, creating a more natural-looking finish that still makes your eyes look beautifully awake.

And yes, it works whether your lashes are naturally light or dark. On lighter lashes, brown mascara adds just enough definition to make them look longer and fuller without overwhelming your features. On darker lashes, it softens the overall effect for that subtly polished, “I’m not wearing much makeup” finish we’re always chasing.

Think of it as the beauty equivalent of your favorite cashmere sweater: understated, flattering, and somehow makes everything look more expensive.

Ready to give your natural makeup look a softer finish? Here are some of our favorite brown mascaras to try. Fair warning: you may never look at your trusty black mascara quite the same way again.

Lash Idôle Lengthening & Volumizing Mascara

Fenty Beauty by Rihanna Hella Thicc Volumizing Mascara

L’Oréal Extensionist Lengthening and Curling Washable Mascara

Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara

Too Faced Better Than Sex Volumizing & Lengthening Mascara

ILIA Limitless Lash Mascara – Clean Lengthening Mascara

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Ready to give your black mascara a little break? Try brown mascara the next time you’re going for that soft, effortless no-makeup makeup look and see what a difference one small switch can make.

And if you already have a brown mascara you swear by, we want to know about it. Tell us your favorite—we’re always looking for the next beauty find worth adding to the bag.

NYFW’s Softest Trend: Sleepy Girl Makeup

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Fashion Week beauty doesn’t always shout—sometimes it barely whispers. At Sandy Liang’s FW26 show, the most compelling statement came in the form of sleepy girl makeup: soft, flushed, and intentionally undone. Created by makeup artist Romy Soleimani in collaboration with Rare Beauty, the look leaned into vulnerability rather than polish. Think pastel pink cheeks, luminous skin, and gently emphasized under-eyes that capture that just-woke-up haze. It’s hyper-feminine, quietly intimate, and refreshingly wearable—here’s how to bring sleepy girl makeup into your real-life rotation, without losing its softness.

Glowy Base

Glow starts before makeup ever touches the skin. Begin with generous hydration, misting the face with a dewy spray to create a fresh, light-catching canvas. Opt for a fuller-coverage foundation, but use it sparingly—buffed in thin, seamless layers only where needed to preserve skin’s natural luminosity. Concealer follows the same philosophy: precise, minimal, and softly blended.

Skip sharp sculpting in favor of subtle definition. A creamy, matte contour lightly placed adds structure without disrupting the glow. Finish with a cool-toned, pastel pink blush, tapped gently onto the center of the cheeks with a fluffy brush. The result should feel airy and internal—like a flush that’s rising from within, not sitting on top of the skin.

Sleepy Girl Eyes & Lips

Sleepy girl eyes are all about softness with intention. Start by sweeping a muted brown shadow through the crease to add gentle depth, then layer a pearlescent liquid shadow across the lids for a glazed, light-reflecting finish. The contrast matters here—keep the lids luminous while subtly deepening just beneath the lower lash line with a reddish-brown shade to mimic that barely-rested haze. Trace the upper lash line with brown eyeliner, softly smudged, to define without sharpness. Curl the lashes, but leave mascara behind to preserve that airy, undone feel.

For lips, press a sheer pink lipstick into the mouth, letting the color blur naturally at the edges. Finish with a clear or pale pink gloss for a glassy sheen that echoes the flushed cheeks.

The result feels intimate and ethereal—proof that sleepy details, when done right, read less tired and more romantic.

@thezoereport

The glam at Sandy Liang FW26, dubbed “sleepy girl makeup” by MUA @Romy Soleimani, leaned into end-of-fashion-week fatigue. The team used a cool-toned @Rare Beauty brow pencil and pink lip liner under the eyes to create subtle dark circles. Team TZR is rocking the look au naturel today. 📷: TZR / Erin Lukas

♬ original sound – thezoereport