The season may have officially arrived, but it finally feels like fall with cooler, crisp days—and the easiest way to update your beauty look? Start with the lips. Dirty cola lips are a soft, glossy, brown-toned shade that feels playful and polished at the same time. First popularized by Korean brand Fwee, this trend offers a subtle, fizzy-chocolate finish that pairs perfectly with everything from minimal makeup to smoky eyes. With plenty of glosses and tints now delivering the same wearable payoff, it’s a sweet, effortless way to refresh your look this season.
All-in-One Lips Dirty cola lips may have been sparked by Fwee, but the vibe isn’t far from the cherry cola shades we’ve loved before. Think rich, warm brown gloss that looks like a freshly poured glass of Coke—effortless and surprisingly versatile. The best part? It’s low-maintenance. One swipe is often all you need to get the look. Try Fwee’s Volumizing Gloss in Dirty Cola, or go for alternatives like DIBS Beauty Go To Glossy Balm or Tarte’s Maraca Juicy Lip Vinyl—each delivers that same glossy, dark-brown finish without the fuss.
Upgrade Your Dirty Cola Lips For a bolder take, start with hydrated lips and a dark brown liner—Westman Atelier’s Lip Shape in Mink or Pat McGrath’s Legendary Lip Liner works beautifully. Blur the inner edges for a soft gradient, then add your favorite gloss. Simple or layered, dirty cola lips are the effortless fall trend your makeup routine has been waiting for.
There’s just something about fresh, glowy, skin-first makeup that never goes out of style. It’s the kind of look that makes people ask what skincare you’re using rather than what foundation you’re wearing. Lately, I’ve been obsessed with routines that let the skin breathe — soft coverage, juicy hydration, and that healthy, natural radiance that catches the light in all the right places. This step-by-step routine is all about enhancing what you already have, not masking it. If you love a barely-there glow that looks effortless IRL and on camera, this one’s for you. Let’s get into it.
A skin-first routine always starts with intentional hydration. Before reaching for any makeup, give your skin a drink. Think brightening serums with hyaluronic acid or other moisture-binding ingredients that leave your complexion plump, dewy, and alive. The more hydrated the skin, the smoother your makeup melts in — which means you can rely on lighter, skin-like formulas instead of heavy coverage. Hydration does the heavy lifting so your glow looks natural, not forced.
Step Two — Build Your Glow in Layers
Once your skin is fully hydrated, it’s time to add that subtle, lit-from-within radiance. Go in with a lightweight highlighting serum to give your complexion a natural sheen — nothing sparkly, just pure glow. After that, even things out with a skin tint or light liquid base that lets your real skin show through. The goal isn’t to cover anything up, but to enhance your tone and keep your texture looking like… well, skin. This is where that healthy, effortless glow really comes alive.
Step Three — Spot-Perfect, Not Full-Cover
Instead of reaching for more coverage, get strategic. Use a creamy concealer or foundation stick only where you need a little extra perfecting — think around the nose, under the eyes, or over any blemishes that peek through. Lightly tap and blend so it melts into your skin rather than sitting on top. This step is all about keeping the complexion fresh and believable while softly smoothing the areas that need it. Precision over perfection, always.
Step Four — Set Only Where It Matters
To keep that fresh glow intact, set with intention. Instead of mattifying your whole face, take a translucent powder and press it only where you tend to crease or get shiny — usually the T-zone and under the eyes. A light touch is all you need. This keeps your makeup in place while letting the rest of your skin stay silky, radiant, and naturally luminous.
Step Five — Bring Back Soft Shape + a Healthy Flush
Once your base is glowing and set, it’s time to add life back into the skin. Use a creamy contour or bronzing stick to create gentle definition — nothing harsh, just a touch of warmth and shadow where the sun would naturally hit. Then, melt a cream blush onto the cheeks for that fresh, just-pinched color. The goal is soft dimension and a natural flush that blends seamlessly into your complexion. Nothing powdery, nothing flat — just skin that looks alive and beautifully lit.
Now that Selena Gomez and Benny Blanco’s intimate wedding has officially broken the internet, let’s talk about the beauty moment everyone’s obsessing over — her bridal makeup. Soft, romantic, and unmistakably Selena, the look blended timeless glam with that signature Rare Beauty glow. From her barely-there blush to her glossy pink lips, every detail felt effortless yet elevated. And yes — Selena made sure her own brand played a starring role, even releasing a limited-edition bridal kit so fans can recreate her radiant, “I do” glow. 💍✨
Base Glowy, flawless, and totally bridal — that’s the vibe. ✨ Start with a hydrated canvas and swap your everyday SPF for a tinted or chemical sunscreen to avoid flashback in photos. Next, go in with Rare Beauty’s Liquid Touch Foundation for that second-skin finish, followed by the Liquid Touch BrighteningConcealer to lift and even out your complexion. Bring warmth back with a creamy bronzeraround the hairline and jawline, then softly sculpt with Soft Pinch Liquid Contourfor that subtle lift Selena loves. Finish with a dreamy pop of Soft Pinch Liquid Blush in Smitten(or Happyfor the perfect dupe) to get that fresh, romantic glow that looks stunning from every angle. 💖
Eyes Selena’s bridal eye moment was all about soft definition and romantic shimmer. 💫 Start by brushing your brows upward and lightly filling in any gaps for that lifted, natural shape. Sweep a warm brown shimmer across your lids, then blend a muted taupe into the crease for subtle depth — think effortless, not overdone. For her wedding day, makeup artist Hung Vanngoused the Hung Vanngo Color Story Eyeshadow Palette in New Neutralto nail that timeless glow. Add a fine line of Rare Beauty Perfect Strokes Eyeliner along the upper lash line, flicking it out just slightly for a delicate wing, then tightline the lower waterline for soft definition. Finish with two generous coats of mascara for fluttery, romantic lashes that tie the whole look together. 💍
Lips Soft, glossy, and oh-so-romantic — Selena’s bridal lip combo was the perfect finishing touch. 💋 She lined her lips with Rare Beauty’s Kind Words Matte Lip Liner in Committedto create gentle definition, then layered on the Soft Pinch Tinted Lip Oil in Happyfor that dewy, just-bitten glow. The result? A fresh, flushed lip that feels bridal without trying too hard — polished enough for “I do,” but natural enough for everyday wear.
Freckles are having a full-on moment, and freckle stamps are the easiest way to join the trend. Instead of painstakingly dotting on each spot, these clever stamps press on perfect little stars, hearts, and playful shapes in seconds—giving you that sun-kissed, whimsical vibe with zero effort. Whether you’re glamming up for a night out or just want a touch of everyday charm, here’s how to rock freckle stamps and make them look naturally dreamy.
Base Let your freckles take center stage with a clean, soft-focus canvas. Go for a lightweight, natural-finish foundation—think breathable and barely there—then tap concealer only where you need a little extra coverage. A sweep of bronzer along the hairline and jaw warms things up, while a rosy blushon the high points of your cheeks (right where those stamps will sit) gives that fresh-from-the-sun glow. Finish with a whisper of translucent powderto keep everything set and smooth without dulling the skin’s radiance.
Eyes & Freckles Keep eyes soft and simple so your stamps really shine. Lightly groom and fill in brows, then sweep a neutral shadow—or even a touch of bronzer—across the lids for subtle warmth. A thin line of eyeliner along the lash line adds gentle definition, finished with a coat (or two) of mascara for fluttery lashes. Now for the playful part: freckle stamps! Brands like Fazit make everything from tiny rose-gold stars to sweet pink hearts. Press your chosen design onto the high points of your cheeks, hold a damp cloth over it for about a minute, and you’ve got whimsical, Insta-ready freckles in seconds.
Finish the Look And just like that, you’ve got freckles that feel effortless, whimsical, and totally you. Pair them with your everyday glam or keep it minimal for a sun-kissed vibe—either way, these freckle stamps make your look instantly more playful and fun. Go ahead, press, peel, and flaunt your new favorite beauty detail!
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