The most popular makeup trend among celebrities and in editorial shoots isn’t the classic contour or cat eye, it’s blush! Specifically, the “champagne cheeks” technique taking over the catwalks, social media feeds, and even appearances in shows like The White Lotus.
There’s a growing demand for more blush, but it’s not the 2000s style we’re used to. The current trend is to apply blush high on the cheekbones, similar to how one would use a highlighter. This technique creates a natural glow that lifts the face.
The key to achieving the perfect glow is in the tone: a peach shade with a hint of orange. When applied, it leaves a warm, subtle glow, making your skin appear lit from within, as if by bubbly champagne. Loren Canby, a professional makeup artist, used this technique on Sarah Catherine Hook from “The White Lotus,” and the result was stunning! The secret to this look? Apply the product to the highest part of your cheeks, where natural light hits your face.
From the red carpet to your beauty bag: champagne cheeks
Although it may seem like an editorial look, champagne cheeks is surprisingly easy to replicate. The important thing is to choose products with a luminous finish and tones that adapt to your skin undertone. Peach-gold tones work perfectly because they provide warmth without saturation, and they melt into the skin for a natural glow effect that doesn’t look like makeup.
To achieve this look, you can opt for products such as Rare Beauty’s Liquid in “Joy” or Pixi’s On-the-Glow Blush in “Juicy”. In addition, adding a touch of highlighter on top of the blush will give it an Illuminous and more frothy effect, because like all good champagne, the more bubbly, the better!
More glow, less contour
The success of champagne cheeks isn’t just because of how good they look—it’s a vibe. After years of obsession with sharp contours and complicated techniques, this trend invites us to relax, embrace the natural glow, and let the skin breathe.
Beauty trends are increasingly influenced by food and experiences, ranging from tomato girl makeup to dirty martini glam. However, in contrast to these fleeting trends, blush champagne is a timeless choice. It is versatile, easy to apply, and flattering.
This spring is not just about sculpting; it’s about making a statement. It’s about looking refreshed as if you’ve just taken a rejuvenating nap or savored a glass of mimosa in the sun. Sometimes, the best enhancement comes from a touch of well-placed blush.
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