Tag: viral tiktok beauty trends

‘Latte Makeup’ is the Internet’s Latest Craze—Here’s How to Recreate It

Published on by Lee7 Comments

Let me be the first to say that I’m all for ending the internet’s obsession with naming beauty and fashion trends after seemingly random foods (tomato girl? blueberry milk nails? SOS). However, if there’s one food-or-drink named trend that I can get behind, it’s latte makeup. Aside from being admittedly aptly named, the viral look is easy to recreate and is uber-flattering on all skin tones and eye colors.

The latte makeup trend is essentially exactly what it sounds like a sultry, bronzed makeup look created with different natural shades of brown. Warm coffee colors are highlighted through a creamy bronzer, a smudged brown eyeliner, and a juicy but neutral-toned lip. For those of you with perpetually rosy cheeks, latte makeup is a win because it eliminates bright pink or red blushes and instead focuses on more bronze, neutral tones. The term was coined on TikTok by beauty guru Rachel Rigler, but the look itself originated from Australian makeup artist Tanielle Jai (who, for those invested, has stated that she is totally behind the “latte” name).

@rachelrigler

LATTE MAKEUP ✨☕️ cheers 🙂 #makeup #makeuptrends #beauty #lattemakeup #summermakeup #makeuphacks #greenscreen

♬ original sound – Rachel Rigler
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So, What Is Latte Makeup?

Say hello to “latte makeup.” And just like the countless coffee orders that range from every single shade of espresso and beige — the trend, too, is all about using natural shades of browns and bronzes to create a truly sun-lit glam.

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Danielle Estrada, a makeup artist and one of the many creators who has shared her spin on the glowing look, notes that the viral underpainting methodsuits this glam the most — which, ICYWW, is a face contouring technique made popular by Mary Phillips, the celeb-loved artist who frequently works with the likes of Kendall Jenner and Hailey Bieber.

@danielllestrada

Love this ☕️ trend from @Rachel Rigler ✨ #makeup #makeupartist #makeupvideos #makeuptiktok #makeuptutorial #glowymakeup #lattemakeup #bronzymakeup #bronzymakeuplook #smokeyeye #smokeyeyelook

♬ original sound – Danielle Estrada

Why underpainting, you ask? Well, the method creates a softly contoured look underneath your favorite products. And to get the best results, you typically should be reaching for lightweight complexion products, like glowing skin tints with a more sheer, buildable finish.

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As for the inspo pic that the latte glam is based on? Well, Australian-based Tanielle Jai is the makeup artist behind the look (which dates back to around 2018). In a recent Instagram post, she notes: “They call this the “latte makeup” but it’s just bronzed makeup using caramel tones.”

Of course, if you’re watching The Idol, you may see a similar sultry look on Lily-Rose Depp, throughout summer, this toasty, sun-kissed glam has been everywhere.

@makeupbymonicaa

@Monica Ravichandran ✨ I WASNT EXPECTING TO LOVE IT 👁️👄👁️ OBSESSED 🤌🏽✨🤎 Latte makeup on brown skin part 2 🤎 inspo @Rachel Rigler Products are linked in my LTK with shades @Half Magic Beauty brown blush @about-face matte fluid eye paints @Rare Beauty metallic shadow sticks @makeupbymario highlighter @Persona Cosmetics dark brown eyeliner @Maybelline New York tattoo studio gold eyeliner @Tower 28 Beauty oneliner and lip jelly #browngirlmakeup#lattemakeup#lattemakeuplook#brownskinmakeup#desi#melaninmakeup#makeuptrends#viralmakeup#browngirlfriendly

♬ original sound – Monica Ravichandran ✨

With over 28M views and counting, it’s time to sip on this café au lait trend. Don’t worry, we’ve got you covered with an easy breakdown on how to achieve the latte girl makeup look.

@makeupbymissevelyn

my take on the ‘latte’ makeup trend ☕️ my fave type of look to do 😍 #makeuptutorial #makeuptrend #lattemakeup #lattemakeuplook latte makeup black girl

♬ Popular – From The Idol Vol. 1 (Music from the HBO Original Series) – The Weeknd & Madonna

How to recreate the “latte” makeup look

The bronzy, glowy base

The base of the latte makeup look includes a sheer-coverage foundation or skin tint, cream bronzer, concealer, and a powder bronzer to seal it all in. To achieve a natural, sun-kissed effect, Rigler recommends putting your foundation or skin tint everywhere except your nose to let your natural freckles come through; you can also use a freckle pen to create freckles after finishing the base. Add a healthy amount of cream bronzer or contour to your cheeks, a little bit of concealer wherever you need it, and blend well. Finish with a powder bronzer, and you have a latte makeup base.

ILIA Super Serum Skin Tint

Rare Beauty by Selena Gomez Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

Fenty Beauty by Rihanna Eaze Drop Blurring Skin Tint

MERIT Minimalist Perfecting Foundation Stick

MAKEUP BY MARIO SoftSculpt Shaping Stick

PATRICK TA Major Sculpt Contour & Powder Duo

SAIE Glow Sculpt Multi-Use Cream Blush

FRECK Original Freckle Pen

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The shimmery brown eye

After watching dozens of latte makeup tutorials, I can confidently say that there is no “wrong” way to achieve a latte eye. For an everyday recreation of the look, you can blend your powder bronzer into your crease, add a bit of smudged brown eyeliner to your lash line, and call it a day. If you want to make your latte makeup look to be a bit more glam, use a darker brown eyeshadow in your crease, add a smudged brown eyeliner to both your lash line and water line, and pop a bit of gold eyeshadow on your inner corner for a sexier iteration. Regardless of how you opt to create your latte eye look, minimal mascara is key for allowing the brown tones to shine.

BENEFIT Hoola Caramel Bronzer

TOWER 28 Brown Oneliner

CHARLOTTE TILBURY Eyes to Mesmerize Cream Eyeshadow

LAURA MERCIER Caviar Stick Eye Shadow

HOURGLASS Glitter Eyeshadow

MAKEUP BY MARIO Matte Eyeshadow Palette

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The glossy-but-neutral lip

To finish your latte look, a neutral lip is the way to go. Grab your favorite nude, caramel-toned, or brown lip liner, and finish with a gloss that contributes to the melted effect of the makeup. In her original latte makeup tutorial, Rigler takes the excess bronzer and foundation left over on her beauty blender and pats it over her lips before applying liner for an even more neutral look.

TOWER 28 Brown Oneliner

RARE BEAUTY Kind Words Lip Liner

FENTY BEAUTY Clear Gloss Bomb

SUMMER FRIDAYS Lip Butter Balm

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How to recreate “latte” makeup on different undertones

If your initial reaction to latte-inspired makeup looks is “No way, that’s not for me,” think again. Many of the original pictures and videos of the viral trend are used on people with bronzed, olive complexions, but the look is just as flattering on fairer and deeper skin tones alike. (That’s right, fair-skinned gals—you don’t need to self-tan to high heaven to achieve the look).

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Jai has released several follow-up videos explaining how to recreate latte makeup on different undertones. People with cool undertones should lean into ashy, taupe-y browns, while those with warm undertones should seek out browns with a pinker undertone. Prioritizing shades of brown that will compliment your skin tone—rather than wash it out—is the key to making latte makeup work for you.

@taniellejaimua

Replying to @Bunnybunz do you know your undertone? It will help you decide what the best colours are for you! #undertones #colourwheel

♬ original sound – Tanielle Jai

For cool undertones

MERIT Minimalist Perfecting Foundation Stick

SUMMER FRIDAYS Sheer Skin Tint

MILK MAKEUP Sculpt Cream Contour Stick

FENTY BEAUTY Match Stick Contour

PATRICK TA Major Sculpt Contour & Powder Duo

NATASHA DENONA Glam Eyeshadow Palette

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For warm undertones

ILIA Super Serum Skin Tint

FENTY BEAUTY Eaze Drop Skin Tint

MAKEUP BY MARIO Soft Sculpt Shaping Stick

MILK MAKEUP Sculpt Cream Contour Stick

PATRICK TA Major Sculpt Contour & Powder Duo

TARTE Bloom Clay Eyeshadow Palette

There you have it. A warm cup of coffee in the form of makeup. Will you be trying the latte girl makeup trend this season?

Is This $2 TikTok Trending Lip Liner A KKW Dupe?

Published on by LeeLeave a comment

Never thought we’d find a lip liner for $2… But here we are. Say hello to TikTok’s latest obsession: Italia Deluxe’s UltraFine Lip Liner, $2, AKA the lip liner creamier than butter but cheaper than your daily latte. Here’s why four million TikTokers (and us) cannot stop talking about it. 

The TikTok-Trending Lip Liner: Italia Deluxe UltraFine Lip Liner, $2

What it is: An easy-to-use pencil lip liner that glides effortlessly with minimal effort and zero tugging. Oh, and it’s available in 31 saturated shades.

The hype: Although humbly priced at $2, these pencils rival some of the best-selling formulas in the lip liner bizz (but more on that later). @loveashleyzenith says she’d still buy them even if they were x5 more expensive – if that doesn’t explain the hype, we don’t know what will.

@lovezenith_

I’ll still buy them even if they go up to $5 😂 #fypシ #foryou

♬ original sound – TheScarletWitchSecretaryᗢ

Wanna buy 12 at once? Take notes from @kativoryia and shop their 12-pack on Amazon for just $9. #Beautybargains!

https://www.tiktok.com/@kativoryia/video/7215149431446981931?q=italia%20lip%20liners%20on%20black%20girls&t=1680660321650

This is for anyone gutted that KKW Beauty’s lip liners were taken off the shelves – you’re in luck! Shade Light Brown of the Italia Deluxe lip liners is considered a near-perfect formula dupe of the discontinued Shade 2.5, a gorgeous golden brown. Plus, it’s MUCH cheaper. Fair warning, there’s a difference in the packaging (one’s a twist-up), but for that price point? We’ll take it.

@kahayaaa

Tw: Fake Body. Lip tut!💗 Products: italia lip liners from Amazon💗 Qibest liquid lips from Amazon💗 ilysm stay safe tonight babes and have so much fun!

♬ Stand Still – Sabrina Claudio

You’ll be hard-pressed to find a shade that doesn’t grab your attention. From coffee browns to burgundies, bold reds to berry mauves, there’s something for everyone. For a gorgeous nude shade, try Terra Cotta on fair complexions and Chocolate and Cabaret for a divine look on rich to deep skin tones.

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@xo.xo.darlin

#stitch with @krissleos these Italia Deluxe Lip Liners are sooo worth going viral #italiadeluxeultrafinelipliner #italiadeluxelipliner #kkwliplinerdupe #maclipliners #affordablelipliners #liplinerreview #biggerlipshack

♬ original sound – 𝓓𝓪𝓻𝓵𝓲𝓷|Beauty Content|

What we liked: Discovering drugstore formulas is always exciting, but a $2 formula that performs better than its Spenny counterparts? That’s rare. It’s impossible to ignore how it delivers a shot of color with a single swipe – shook. Makeup newbies will adore its buttery texture, especially since it blends out in seconds, making it so much easier to line, sculpt, and define pouts.

FYI: Size matters with lip liners, and thankfully, these are longer than most, translating to increased product and value for the $2 bucks you spent. *Cue the squeals*

@krissleos

Replying to @beautiful.nightmare.yt #greenscreenvideo @italiadeluxemakeup are the best lipliners that last and recommend to everyone!! #italialipliner #liplinerhack #liplinertutorial #makeuphacks #makeuptipforbeginners #affordablemakeup #dollarmakeup

♬ original sound – Kriss&Esme

What we didn’t like: Cream lip liners – like this one – can be more likely to smudge, so don’t forget to re-examine your lip look every few hours. On the downside, regular top-offs also mean that pencils’ sharp tips are bound to become blunt after a few weeks. If only they included a built-in sharpener… But we’re just nit-picking here. 

The bottom line: STOCK UP! This pigmented lip collection is (undoubtedly) the drugstore steal of the century, with $2 lip liners in 31 colors. While we’re obsessed with the price tag and the shade range, we have to admit that our fave feature is that it blends like butttahhh – #love.

BTW, here are six ways to line, elevate, and plump your pout with lip liners.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.

TikTok Makeup Dupes You’ll Love If You’re On A Budget

Published on by Lee1 Comment

We know how expensive makeup can be, so we’re always looking for more affordable options. Thankfully, we’re not the only ones! Many beauties have taken it upon themselves to test, swatch, and review different formulas on TikTok to find the ultimate makeup dupes – we thank them for their service! After combing through tons, here are the trending makeup dupes that are guaranteed to save you a LOT of money – if we’re talking numbers, that’s about $110.

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TikTok-Trending Dupe for Charlotte Tilbury Hollywood Flawless Filter, $49

The Drugstore Dupe: e.l.f. Cosmetics Halo Glow Liquid Filter, $14 Savings: $35

This viral drugstore glow-boosting formula makes your skin look radiant and oh-so-dewy, like the cult-fave #CTFlawlessFilter. It contains finely milled powders that soften the appearance of pores while moisturizing squalane and hyaluronic acid hydrate for a fresh finish. With eight shades that work on all skin types, it’s the easiest (and cheapest) way to attain that #RedCarpetGlow on bare skin or over makeup.

TikTok-Trending Dupe for Fenty Beauty Gloss Bomb Universal Lip Luminizer, $21

The Drugstore Dupe: Maybelline Lifter Gloss with Hyaluronic Acid, $10 Savings: $11

According to TikTok, you can recreate that mega-glossy Fenty effect with Maybelline’s high-shine glosses! Enriched with hydrating hyaluronic acid, the formula smooths fine lines and adds an explosive shimmer that instantly makes your lips appear fuller. They even have twice as many shades as Fenty, so you can choose from peachy pinks, ruby reds, and golden browns to match anything in your wardrobe.

TikTok-Trending Dupe for Glossier Cloud Paint Gel Cream Blush, $20

The Drugstore Dupe: Maybelline Cheek Heat Gel-Cream Blush, $8 Savings: $12

To keep your blush under budget, go for Maybelline’s water-based blush. Like Glossier’s blush, it’s a gel-cream tube that applies and blends effortlessly, achieving everything from a rosy flush to a dewy, sunkissed glow in seconds. Pro tip: mix, match, and layer any of the six shades in their collection if you’re feeling playful!

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TikTok-Trending Dupe for CLINIQUE Almost Lipstick, $23, in shade Black Honey

The Drugstore Dupe: e.l.f. Cosmetics Hydrating Core Lip Shine, $7, in shade Ecstatic Savings: $16

With shade #BlackHoney flying off the freakin’ shelves, TikTokers were scrambling for a drugstore alternative for the trending berry shade. Luckily, e.l.f. accomplished the mission with this purple-tinted lip balm! Infused with vitamin E, it drenches your lips with moisture and a sheer wash of shiny pigment, making it the ultimate daily staple.

TikTok-Trending Dupe for KVD Beauty Vegan Beauty Good Apple Foundation, $43

The Drugstore Dupe: Milani Cosmetics Conceal + Perfect Smooth Finish Cream To Powder, $12 Savings: $31

Milani came thru with this dupe! Like KVD’s foundation, it’s a vegan cream-to-powder formula that blends beautifully and covers blemishes with a full-coverage (but non-cakey) matte finish. It’s infused with green tea, lily, and bamboo extracts that balance oil production while vitamin E nourishes the skin.

TikTok-Trending Dupe for Huda Beauty Power Bullet Cream Glow Hydrating Lipstick, $25

The Drugstore Dupe: Revlon Super Lustrous Glass Shine Lipstick, $12 Savings: $13

If you’ve tried their buttery lipsticks, you know it tints like lipstick and adds a gorgeous glossy finish. That’s what Revlon’s trending lipsticks do too! The trending cutie is packed with high-shine emollients that deliver a pigmented yet glossy effect alongside hydrating hyaluronic acid, aloe vera, and rose quartz.

Wanna save more? Check out these TikTok-Viral Blush along with drugstore dupes next!

I Wore a Different TikTok-Viral Blush Every Day for a Week—This Won Hands Down

Published on by Lee1 Comment

I have a thing for blush. Maybe it’s the storied history of it or maybe it’s the glamorous associations I have with it, but it’s quickly becoming one of my favorite makeup products to use. That, in itself, is wild, considering I used to avoid it altogether. It wasn’t until I entered my almost mid-20s that I realized the power and potential of blush. When placed correctly, it brightens up my complexion, whisks away dullness, and makes me look, well, alive. 

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I also recently joined Beauty TikTok, which means I’ve been spending a gross amount of time scrolling through videos, many of which happen to be the review and the get-ready-with-me type. What I’ve noticed is that the majority of TikTok-viral makeup products are blush. Whether cream, liquid, or oil (more on that last one in a minute), TikTokers can’t get enough of them. So as any good beauty editor would do, I decided to test them all, pitting the products against one another to find the best of the best. Ahead, see every blush I tested, and which one was the winner. (Hint: Even I was surprised at the result.)

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Monday: Rare Beauty Soft Pinch Liquid Blush

I have a theory that it’s impossible to scroll through TikTok without seeing this blush somewhere along the way. It seems like every single beauty influencer swears by it, so needless to say, I had high expectations. From what I’d seen on TikTok, I expected the cream formula to have a bold color payoff, blend easily, and look natural on the skin. 

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My expectations were met. I used the bright-pink shade called Lucky, which would normally be outside of my comfort zone, but hey, go big or go home, right? I loved how the color complemented my skin.

As for the formula itself, it was certainly highly pigmented, so I used a light hand. I think I only applied two to three dots along each cheekbone before blending it out with my trusty Beautyblender ($20). The color stayed put all day long, and the radiant finish didn’t make me look too shiny. All in all, I only have good things to say about it. 

An Affordable Alternative: PIXI BY PETRA On-the-Glow Blush in Ruby $18

Tuesday: Pat McGrath Labs Skin Fetish: Divine Powder Blush

Pat McGrath’s makeup brand is wildly popular, which only makes sense considering she’s probably the most recognizable makeup artist in the world. I’ve seen this blush all over social media, but IRL, I didn’t expect it to look as pretty as it does online. I was wrong. When I opened my compact, the rose design was perfect. It was almost too pretty to use (almost). 

I used a heavy hand with this one because I wanted to see how the silky powder would hold up on my skin. Not only did the blush look incredibly natural (to me, it kind of looked like I just went for a jog or I’d been outside in the sun), but it also settled into my skin seamlessly. It didn’t look like I had blush on at all; it was more like the color was coming from my skin, which I loved.

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That’s the reason I tend to prefer powder blushes over cream formulas. If they’re lightweight and silky, they apply like a dream and blend well. Plus, they don’t leave me looking too shiny throughout the day. As someone prone to oiliness in some areas, that’s important.

An Affordable Alternative: WET N’ WILD Color Icon Blush in Pink Me Pink $3

Wednesday: Youthforia BYO Blush Color Changing Blush Oil

This is the one I was most interested in using at the start of this weeklong experiment. It’s a color-changing oil formula that looks green in the tube, but when it’s applied to the skin, it changes to a flattering pink shade according to your specific pH.

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 It was certainly fun to use, and I liked the pink flush I got from it and it gave me that natural glow. If you are someone who tends to get oily throughout the day, adding an oil-based blush to the cheeks can not be the best choice. With that being said, if you have skin that’s on the drier side or you prefer a super-dewy finish, this is the blush for you. 

An Affordable Alternative: MAKEUP REVOLUTION Superdewy Liquid Blush $7

Thursday: Dior Backstage Rosy Glow Bush

Another iconic blush, this is one I’ve been itching to use ever since it first went viral for being one of Kylie Jenner’s favorite products. The bubblegum-pink color might look a little shocking, but I think it looks kind of chic, too. Also, now that bright-pink blushes are trending on TikTok, I felt like there was no better time to try them out for myself. 

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I’ll cut right to the chase. I love this blush. I expected it to be brighter and even a little costumey, but I was wrong. It looks quite subtle if you use a light hand. My cheekbones looked bright and pronounced but not in an obvious way. 

The powder is fine and silky and applies like a dream. It reminded me of the Pat McGrath blush because of how well it blended. As I said, I love this blush. 

An Affordable Alternative: SEPHORA COLLECTION Sephora Colorful Face Powder $14

Friday: Saie Dew Blush

Since this is a highly pigmented cream blush, I expected it to be a lot like the Rare Beauty one. However, it was slightly different. The pigment wasn’t as in-your-face as the Rare Beauty one, and I felt like it blended out easier. 

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The day I wore this, I ended up meeting my friend Kathryn for coffee. She took one look at me and said, “Wait, why do you look so good?” The only different thing was this blush. I told her about it, and she instantly asked if she could try it. She went on to tell me that my skin looked bright, and my eyes looked more intense. 

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I loved this blush just as much as my friend did. It was just the perfect pop of color with the perfect finish. It’s creamy, the colors are on point, it blends well, and it provides a natural-looking, lit-from-within flush to my face

An Affordable Alternative: E.L.F Putty Blush in Caribbean $7

Saturday: Charlotte Tilbury Pinkgasm Beauty Highlighter Wand 

Yes, this is technically a highlighter, but scroll through TikTok, and you’ll see and hear almost everyone use it and call it a blush. That’s because it’s a highly pigmented formula that leaves a soft petal-pink color on the skin. So in the spirit of testing out all TikTok-viral blushes, I felt compelled to include this one too.

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Once I applied it, I could see how it’s a highlighter first and foremost. It has a soft, shimmer finish that looks flattering in the light. It also added a nice flush of petal pink to my cheekbones. However, I noticed it did make my skin look a little shiny by the afternoon. Still, it wasn’t anything a little translucent powder couldn’t fix. 

An Affordable Alternative: MAKEUP REVOLUTION Bright Light Highlighter in Divine Dark Pink $10

The Winner

The winner, and my new favorite blush, is the YOUTHFORIA BLUSH OIL. I honestly don’t have a single bad thing to say about it. Its formulation reacts to the skin’s natural pH to give your cheeks a unique pop of color. While it is a blush, it’s technically formulated as both a makeup and skincare product, which is a double win. Ever since my weeklong experiment, I’ve worn it almost every day, and the compliments keep rolling in. 

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Overall, Youthforia’s BYO Blush is worth the hype and is my new go-to blush. The consistency and formula have impressed me far more than any other powder and liquid blush has before — and that’s coming from a girl who loves to coat her cheeks in a liquid blush or two.