Fresh From The Vine: Breaking Down TikTok’s Viral ‘Tomato Girl’ Trend Makeup

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@cescavie

This makeup was inspired by a summer in Italy basking in the sun or tending home grown vegetables in colorful floral dresses. A true Tomato Girl always has a sunkissed skin, a silk scarf, bitten red lips and effortless hair. Products used: @TULA skincare protect & glow sunscreen @meritbeauty the minimalist in bisque @Nudestix blush in picante @makeupbymario soft pop plumping blush veil in berry punch @Saie blush highlighter in pinkglow @Kylie Cosmetics tinted butter balm in moving on @maisonmargielafragrances in date night #tomatogirlaesthetic #tomatogirlmakeup #tomatogirlsummer #summermakeuplook2023

♬ hospital beach – Cottonwood Firing Squad

‘Latte Makeup’ is the Internet’s Latest Craze—Here’s How to Recreate It

Let me be the first to say that I’m all for ending the internet’s obsession with naming beauty and fashion trends after seemingly random foods (tomato girl? blueberry milk nails? SOS). However, if there’s one food-or-drink named trend that I can get behind, it’s latte makeup. Aside from being admittedly aptly named, the viral look is easy to recreate and is uber-flattering on all skin tones and eye colors.

The latte makeup trend is essentially exactly what it sounds like a sultry, bronzed makeup look created with different natural shades of brown. Warm coffee colors are highlighted through a creamy bronzer, a smudged brown eyeliner, and a juicy but neutral-toned lip. For those of you with perpetually rosy cheeks, latte makeup is a win because it eliminates bright pink or red blushes and instead focuses on more bronze, neutral tones. The term was coined on TikTok by beauty guru Rachel Rigler, but the look itself originated from Australian makeup artist Tanielle Jai (who, for those invested, has stated that she is totally behind the “latte” name).

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So, What Is Latte Makeup?

Say hello to “latte makeup.” And just like the countless coffee orders that range from every single shade of espresso and beige — the trend, too, is all about using natural shades of browns and bronzes to create a truly sun-lit glam.

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Danielle Estrada, a makeup artist and one of the many creators who has shared her spin on the glowing look, notes that the viral underpainting methodsuits this glam the most — which, ICYWW, is a face contouring technique made popular by Mary Phillips, the celeb-loved artist who frequently works with the likes of Kendall Jenner and Hailey Bieber.

Why underpainting, you ask? Well, the method creates a softly contoured look underneath your favorite products. And to get the best results, you typically should be reaching for lightweight complexion products, like glowing skin tints with a more sheer, buildable finish.

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As for the inspo pic that the latte glam is based on? Well, Australian-based Tanielle Jai is the makeup artist behind the look (which dates back to around 2018). In a recent Instagram post, she notes: “They call this the “latte makeup” but it’s just bronzed makeup using caramel tones.”

Of course, if you’re watching The Idol, you may see a similar sultry look on Lily-Rose Depp, throughout summer, this toasty, sun-kissed glam has been everywhere.

@makeupbymonicaa

@Monica Ravichandran ✨ I WASNT EXPECTING TO LOVE IT 👁️👄👁️ OBSESSED 🤌🏽✨🤎 Latte makeup on brown skin part 2 🤎 inspo @Rachel Rigler Products are linked in my LTK with shades @Half Magic Beauty brown blush @about-face matte fluid eye paints @Rare Beauty metallic shadow sticks @makeupbymario highlighter @Persona Cosmetics dark brown eyeliner @Maybelline New York tattoo studio gold eyeliner @Tower 28 Beauty oneliner and lip jelly #browngirlmakeup#lattemakeup#lattemakeuplook#brownskinmakeup#desi#melaninmakeup#makeuptrends#viralmakeup#browngirlfriendly

♬ original sound – Monica Ravichandran ✨

With over 28M views and counting, it’s time to sip on this café au lait trend. Don’t worry, we’ve got you covered with an easy breakdown on how to achieve the latte girl makeup look.

How to recreate the “latte” makeup look

The bronzy, glowy base

The base of the latte makeup look includes a sheer-coverage foundation or skin tint, cream bronzer, concealer, and a powder bronzer to seal it all in. To achieve a natural, sun-kissed effect, Rigler recommends putting your foundation or skin tint everywhere except your nose to let your natural freckles come through; you can also use a freckle pen to create freckles after finishing the base. Add a healthy amount of cream bronzer or contour to your cheeks, a little bit of concealer wherever you need it, and blend well. Finish with a powder bronzer, and you have a latte makeup base.

ILIA Super Serum Skin Tint

Rare Beauty by Selena Gomez Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

Fenty Beauty by Rihanna Eaze Drop Blurring Skin Tint

MERIT Minimalist Perfecting Foundation Stick

MAKEUP BY MARIO SoftSculpt Shaping Stick

PATRICK TA Major Sculpt Contour & Powder Duo

SAIE Glow Sculpt Multi-Use Cream Blush

FRECK Original Freckle Pen

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The shimmery brown eye

After watching dozens of latte makeup tutorials, I can confidently say that there is no “wrong” way to achieve a latte eye. For an everyday recreation of the look, you can blend your powder bronzer into your crease, add a bit of smudged brown eyeliner to your lash line, and call it a day. If you want to make your latte makeup look to be a bit more glam, use a darker brown eyeshadow in your crease, add a smudged brown eyeliner to both your lash line and water line, and pop a bit of gold eyeshadow on your inner corner for a sexier iteration. Regardless of how you opt to create your latte eye look, minimal mascara is key for allowing the brown tones to shine.

BENEFIT Hoola Caramel Bronzer

TOWER 28 Brown Oneliner

CHARLOTTE TILBURY Eyes to Mesmerize Cream Eyeshadow

LAURA MERCIER Caviar Stick Eye Shadow

HOURGLASS Glitter Eyeshadow

MAKEUP BY MARIO Matte Eyeshadow Palette

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The glossy-but-neutral lip

To finish your latte look, a neutral lip is the way to go. Grab your favorite nude, caramel-toned, or brown lip liner, and finish with a gloss that contributes to the melted effect of the makeup. In her original latte makeup tutorial, Rigler takes the excess bronzer and foundation left over on her beauty blender and pats it over her lips before applying liner for an even more neutral look.

TOWER 28 Brown Oneliner

RARE BEAUTY Kind Words Lip Liner

FENTY BEAUTY Clear Gloss Bomb

SUMMER FRIDAYS Lip Butter Balm

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How to recreate “latte” makeup on different undertones

If your initial reaction to latte-inspired makeup looks is “No way, that’s not for me,” think again. Many of the original pictures and videos of the viral trend are used on people with bronzed, olive complexions, but the look is just as flattering on fairer and deeper skin tones alike. (That’s right, fair-skinned gals—you don’t need to self-tan to high heaven to achieve the look).

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Jai has released several follow-up videos explaining how to recreate latte makeup on different undertones. People with cool undertones should lean into ashy, taupe-y browns, while those with warm undertones should seek out browns with a pinker undertone. Prioritizing shades of brown that will compliment your skin tone—rather than wash it out—is the key to making latte makeup work for you.

@taniellejaimua

Replying to @Bunnybunz do you know your undertone? It will help you decide what the best colours are for you! #undertones #colourwheel

♬ original sound – Tanielle Jai

For cool undertones

MERIT Minimalist Perfecting Foundation Stick

SUMMER FRIDAYS Sheer Skin Tint

MILK MAKEUP Sculpt Cream Contour Stick

FENTY BEAUTY Match Stick Contour

PATRICK TA Major Sculpt Contour & Powder Duo

NATASHA DENONA Glam Eyeshadow Palette

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For warm undertones

ILIA Super Serum Skin Tint

FENTY BEAUTY Eaze Drop Skin Tint

MAKEUP BY MARIO Soft Sculpt Shaping Stick

MILK MAKEUP Sculpt Cream Contour Stick

PATRICK TA Major Sculpt Contour & Powder Duo

TARTE Bloom Clay Eyeshadow Palette

There you have it. A warm cup of coffee in the form of makeup. Will you be trying the latte girl makeup trend this season?

Is This $2 TikTok Trending Lip Liner A KKW Dupe?

Never thought we’d find a lip liner for $2… But here we are. Say hello to TikTok’s latest obsession: Italia Deluxe’s UltraFine Lip Liner, $2, AKA the lip liner creamier than butter but cheaper than your daily latte. Here’s why four million TikTokers (and us) cannot stop talking about it. 

The TikTok-Trending Lip Liner: Italia Deluxe UltraFine Lip Liner, $2

What it is: An easy-to-use pencil lip liner that glides effortlessly with minimal effort and zero tugging. Oh, and it’s available in 31 saturated shades.

The hype: Although humbly priced at $2, these pencils rival some of the best-selling formulas in the lip liner bizz (but more on that later). @loveashleyzenith says she’d still buy them even if they were x5 more expensive – if that doesn’t explain the hype, we don’t know what will.

@lovezenith_

I’ll still buy them even if they go up to $5 😂 #fypシ #foryou

♬ original sound – TheScarletWitchSecretaryᗢ

Wanna buy 12 at once? Take notes from @kativoryia and shop their 12-pack on Amazon for just $9. #Beautybargains!

This is for anyone gutted that KKW Beauty’s lip liners were taken off the shelves – you’re in luck! Shade Light Brown of the Italia Deluxe lip liners is considered a near-perfect formula dupe of the discontinued Shade 2.5, a gorgeous golden brown. Plus, it’s MUCH cheaper. Fair warning, there’s a difference in the packaging (one’s a twist-up), but for that price point? We’ll take it.

@kahayaaa

Tw: Fake Body. Lip tut!💗 Products: italia lip liners from Amazon💗 Qibest liquid lips from Amazon💗 ilysm stay safe tonight babes and have so much fun!

♬ Stand Still – Sabrina Claudio

You’ll be hard-pressed to find a shade that doesn’t grab your attention. From coffee browns to burgundies, bold reds to berry mauves, there’s something for everyone. For a gorgeous nude shade, try Terra Cotta on fair complexions and Chocolate and Cabaret for a divine look on rich to deep skin tones.

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What we liked: Discovering drugstore formulas is always exciting, but a $2 formula that performs better than its Spenny counterparts? That’s rare. It’s impossible to ignore how it delivers a shot of color with a single swipe – shook. Makeup newbies will adore its buttery texture, especially since it blends out in seconds, making it so much easier to line, sculpt, and define pouts.

FYI: Size matters with lip liners, and thankfully, these are longer than most, translating to increased product and value for the $2 bucks you spent. *Cue the squeals*

@krissleos

Replying to @beautiful.nightmare.yt #greenscreenvideo @italiadeluxemakeup are the best lipliners that last and recommend to everyone!! #italialipliner #liplinerhack #liplinertutorial #makeuphacks #makeuptipforbeginners #affordablemakeup #dollarmakeup

♬ original sound – Kriss&Esme

What we didn’t like: Cream lip liners – like this one – can be more likely to smudge, so don’t forget to re-examine your lip look every few hours. On the downside, regular top-offs also mean that pencils’ sharp tips are bound to become blunt after a few weeks. If only they included a built-in sharpener… But we’re just nit-picking here. 

The bottom line: STOCK UP! This pigmented lip collection is (undoubtedly) the drugstore steal of the century, with $2 lip liners in 31 colors. While we’re obsessed with the price tag and the shade range, we have to admit that our fave feature is that it blends like butttahhh – #love.

BTW, here are six ways to line, elevate, and plump your pout with lip liners.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.

TikTok Makeup Dupes You’ll Love If You’re On A Budget

We know how expensive makeup can be, so we’re always looking for more affordable options. Thankfully, we’re not the only ones! Many beauties have taken it upon themselves to test, swatch, and review different formulas on TikTok to find the ultimate makeup dupes – we thank them for their service! After combing through tons, here are the trending makeup dupes that are guaranteed to save you a LOT of money – if we’re talking numbers, that’s about $110.

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TikTok-Trending Dupe for Charlotte Tilbury Hollywood Flawless Filter, $49

The Drugstore Dupe: e.l.f. Cosmetics Halo Glow Liquid Filter, $14 Savings: $35

This viral drugstore glow-boosting formula makes your skin look radiant and oh-so-dewy, like the cult-fave #CTFlawlessFilter. It contains finely milled powders that soften the appearance of pores while moisturizing squalane and hyaluronic acid hydrate for a fresh finish. With eight shades that work on all skin types, it’s the easiest (and cheapest) way to attain that #RedCarpetGlow on bare skin or over makeup.

TikTok-Trending Dupe for Fenty Beauty Gloss Bomb Universal Lip Luminizer, $21

The Drugstore Dupe: Maybelline Lifter Gloss with Hyaluronic Acid, $10 Savings: $11

According to TikTok, you can recreate that mega-glossy Fenty effect with Maybelline’s high-shine glosses! Enriched with hydrating hyaluronic acid, the formula smooths fine lines and adds an explosive shimmer that instantly makes your lips appear fuller. They even have twice as many shades as Fenty, so you can choose from peachy pinks, ruby reds, and golden browns to match anything in your wardrobe.

TikTok-Trending Dupe for Glossier Cloud Paint Gel Cream Blush, $20

The Drugstore Dupe: Maybelline Cheek Heat Gel-Cream Blush, $8 Savings: $12

To keep your blush under budget, go for Maybelline’s water-based blush. Like Glossier’s blush, it’s a gel-cream tube that applies and blends effortlessly, achieving everything from a rosy flush to a dewy, sunkissed glow in seconds. Pro tip: mix, match, and layer any of the six shades in their collection if you’re feeling playful!

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TikTok-Trending Dupe for CLINIQUE Almost Lipstick, $23, in shade Black Honey

The Drugstore Dupe: e.l.f. Cosmetics Hydrating Core Lip Shine, $7, in shade Ecstatic Savings: $16

With shade #BlackHoney flying off the freakin’ shelves, TikTokers were scrambling for a drugstore alternative for the trending berry shade. Luckily, e.l.f. accomplished the mission with this purple-tinted lip balm! Infused with vitamin E, it drenches your lips with moisture and a sheer wash of shiny pigment, making it the ultimate daily staple.

TikTok-Trending Dupe for KVD Beauty Vegan Beauty Good Apple Foundation, $43

The Drugstore Dupe: Milani Cosmetics Conceal + Perfect Smooth Finish Cream To Powder, $12 Savings: $31

Milani came thru with this dupe! Like KVD’s foundation, it’s a vegan cream-to-powder formula that blends beautifully and covers blemishes with a full-coverage (but non-cakey) matte finish. It’s infused with green tea, lily, and bamboo extracts that balance oil production while vitamin E nourishes the skin.

TikTok-Trending Dupe for Huda Beauty Power Bullet Cream Glow Hydrating Lipstick, $25

The Drugstore Dupe: Revlon Super Lustrous Glass Shine Lipstick, $12 Savings: $13

If you’ve tried their buttery lipsticks, you know it tints like lipstick and adds a gorgeous glossy finish. That’s what Revlon’s trending lipsticks do too! The trending cutie is packed with high-shine emollients that deliver a pigmented yet glossy effect alongside hydrating hyaluronic acid, aloe vera, and rose quartz.

Wanna save more? Check out these TikTok-Viral Blush along with drugstore dupes next!