Tag: TikTok Makeup Trend

Inside the K-Beauty Boom: How Viral Korean Skincare and Makeup Are Taking Over the U.S. Market

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K-Beauty isn’t just a trend anymore—it’s officially a staple in American skincare routines. We’ve all scrolled past “glass skin” tutorials and double-cleansing hacks on TikTok, but now the products behind those viral looks are easier than ever to get your hands on. From Sephora shelves to Ulta’s new launches, Korean skincare has gone from cult favorite to full-blown beauty obsession in the U.S. And honestly? We’re not mad about it. If you’ve been curious about the hype (or just looking to upgrade your glow), these are the K-Beauty products and trends everyone is talking about right now.

Let’s be real—if you’re on TikTok or Instagram, you’ve definitely seen the Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50 all over your feed. And good news, bestie—it finally landed at Sephora! Lightweight, non-greasy, and quick to melt into your skin, it’s basically the sunscreen that makes you want to reapply. If you’re chasing that dewy, glass-skin glow, their Glow Serum is just as dreamy and totally worth the hype.

But wait—K-Beauty is serving more than just Beauty of Joseon right now. Brands like Torriden are gaining major buzz for their Dive-In Hyaluronic Acid Serum and Cream, aka hydration heroes your skin will thank you for. And if you’re ready to level up your routine, check out Hanyul’s toner pads—they’re a total game-changer and make this step feel like skincare luxury on repeat.

Okay, makeup lovers, let’s talk K-Beauty lip and cheek magic. Even Nordstrom Beauty is hopping on the trend, bringing us rom&nd, best known for its Glasting Color Gloss—a jelly lip that’s basically instant love at first swipe. And don’t sleep on their blush: it gives the prettiest, most natural wash of color. Pro tip: try the lavender shade—it’s huge in Asia but still rare here, so you’ll stand out in the best way.

Other viral K-Beauty picks making serious waves in the U.S.? TirTir’s Cushion Foundation is a flawless, buildable base, and the bouncy Fwee Pudding Pots are total multitaskers for cheeks and lips. Basically, if you’re ready to play with color and texture in your routine, these products are worth every click.

So, bestie, are you ready to give your routine a full K-Beauty makeover? ✨ From viral Korean skincare to makeup gems finally hitting Sephora, Ulta, and Nordstrom, there’s never been a better time to try these cult favorites for yourself. Which products are you most excited to try first? Drop a comment below and let’s chat about your new must-haves. And if you loved this roundup, don’t forget to share it with your fellow radiant and healthy getters—your friends will thank you for the inspo. Your new healthy skin starts now! 💖

@iamtyleelah

Lately I’ve been obsessed with K Beauty and I’ve been dying to try this @Beauty of Joseon skincare line up 😍✨ I’ll keep yall updated on the progress! Currently on SALE for only $69.00 🛍️ #beautyofjoseon #skincaretips #skincareroutine #kbeautyskincare #beautytips #glassskin #glassskinroutine #skincare101 #skincaretiktok #combinationskincare #combinationskin

♬ Kawaii Aesthetic – LoES

💋 Gloss, Reimagined: The Bluety Gloss Club Collection

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There’s something about a good gloss. The way it catches light mid-laugh. The way it makes you feel just a little more alive, even when you’re running late. But this—The Gloss Club Collection by Bluety—isn’t just a swipe-and-go situation. It’s a whole moment. A vibe. A love letter to your lips, written in 6 ultra-glossy shades.

And yes—she delivers.

💄 The Gloss Club Breakdown:

  • Full Bundle Price: $120 (on sale from $138)
  • Includes: 6 glosses + Daydream Pouch (if you buy 2+)
  • Vegan, cruelty-free, no fluff. Just shine.
    Shop the Full Set

The Texture: Like Silk… But Juicier

Let’s start with the formula. Bluety’s HydraLock Gel Technology melts onto your lips like serum—no stickiness, no chalky fade, just full-bodied shine that wears like a dream. One coat gives you that soft-glam, I-woke-up-lucky finish. Two coats? Glossed goddess.

And the tube? Designed to lock in product, not leak in your bag. We love a thoughtful gloss.

The Vibe: Shades That Speak Mood First, Color Second

These aren’t just colors—they’re moods. Personalities. Tiny power statements with serious main character energy:

  • Cherry on Top – That glossy red that turns a plain tee into a moment. Bold but never try-hard.
  • Pretty in Pink – Playful, flirty, and a little nostalgic. Think: brunch selfies + cotton candy skies.
  • I Am Her – Deep berry. Power pose. Glass in hand. Enough said.
  • Wannabe Me – Buttery caramel brown, aka your kind of neutral. Smooth, grounded, easy.
  • Heaven on Earth – The “everyday” pink that never feels boring. Just soft, balanced, kiss-ready.
  • Let Me Be Clear – Crystal-clear with a hint of micro-shimmer that hits different in the light. Ethereal and editorial.

Every gloss is infused with intention—and 9ml of product (aka almost double what most brands give you).

The Ethics: Gloss With a Heart

No paid ads. No scripts. No fluff.
Bluety built this drop with community-first energy, and it shows.

Every product is:
✔️ Vegan
✔️ Cruelty-free
✔️ Leaping Bunny certified
✔️ Connected to a cause — purchases support The Pomi Project, helping rescue and care for animals in need.

It’s lip care with layers—inside and out.

💫 Why This One Hits Different

There are glosses you keep at the bottom of your bag… and then there are glosses you build your whole look around. This is the latter.

The Gloss Club gives you that moisture-meets-mood moment in every tube. It’s glam without the gatekeeping. Shine without the stick. Cute, clean, and just rebellious enough to feel like it’s yours first—before it goes viral.

✨ Ready to gloss up?

Whether you’re a Cherry on Top kind of girl or living your Let Me Be Clear era, this collection feels personal. Intentional. And unapologetically fun.

→ Shop The Gloss Club Collection

Radiance, Unfiltered.
Because beauty should feel like you—just with an extra color.

Hailey Bieber Says This Summer Is All About Lemontini Makeup

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Lemontini Summer Is Here — And She’s Loud 🍋✨

PSA: There’s a new “it” girl in your makeup bag — and she’s citrusy, bold, and ready to party. Meet Lemontini Summer — a high-voltage take on yellow that’s anything but mellow.

Thanks to Hailey Bieber and her zesty Rhode lip treatment drop, lemon just claimed top spot as this season’s must-have shade. But this isn’t pastel or buttery — Lemontini is punchy, electric, and built for baddies who like their glam loud.

We’re talking lemon drop energy: bold lids, golden highlights, a look that says you didn’t just show up — you shut it down. Our favorite way to wear it? A sharp, graphic Lemontini eye that turns heads from poolside hangs to rooftop nights.

Here’s how to get the look that’s lighting up IG and TikTok right now…

Glowy, Locked-In Base 🔐✨

Summer glam starts with skin that stays put — no melting, no creasing, just glow. Begin with a grippy primer to keep your beat locked in from brunch to golden hour. Then smooth on your favorite skin tint for that breathable, barely-there feel (hello, no-makeup makeup). Tap in concealer where you want a little extra brightening — under eyes, around the nose, or anywhere you want to fake 8 hours of sleep.

Now let’s bring the warmth. Sweep bronzer along your temples, cheekbones, and jawline to sculpt and sun-kiss all in one. For blush, go bold: think juicy salmon pinks or a punchy sunset orange to balance those vibrant Lemontini eyes. Pro tip? Blush across the nose = instant beach-babe energy.

Abstract Lemontini Eyes 🍋👁️

Brows first, always. Fill them in like you normally do, then clean up any strays underneath to keep all the focus where it belongs — on that graphic liner moment.

Start with a smooth canvas: blend a creamy neutral shadow across your lids, then add a touch of warm bronzy-brown to the outer corners for depth and dimension. It’s subtle, but it sets the stage.

Now for the drama. Use your go-to black liquid liner to create a sharp cat-eye that hugs the upper lash line. Then comes the showstopper: take a bold lemon-yellow liner (Urban Decay 24/7 Inks in “Mucho Mucho” is chef’s kiss) and draw a clean swoop just above the crease, following the curve of your brow bone. This is your Lemontini moment — citrusy, graphic, and impossible to ignore.

To pull it all together, sweep a matching yellow shadow along the lower lash line for that full 360 pop.

And don’t forget the gloss. A juicy lip adds just the right amount of shine to balance the look — because no summer beat is complete without it.

You’ve Got the Look — Now Go Serve 🍋✨

Lemontini glam isn’t just a makeup moment — it’s a whole mood. It’s golden hour selfies, spontaneous nights out, and a vibe that says “main character only.” Whether you’re rocking the citrus liner or remixing the trend your own way, this summer? You’re the glow.

Tag us @BeautyLeeBar on Instagram or @BeautyLeeBar on TikTok so we can hype you up — we wanna see your take on the trend that’s taking over everything from pool parties to rooftop nights.

Feel Angelic With The Dolly Makeup Trend

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Between the resurgence of the coquette trend and the popularity of the soft girl aesthetic, it’s clear that delicate, feminine looks are having a moment. Now, a new beauty trend is making waves – dolly makeup. This style shares similarities with Chinese douyin makeup and Japanese gyaru makeup but emphasizes wearability. Think of it as softer, more feminine makeup suitable for daytime. The key aspect of the dolly look is creating the illusion of larger eyes. If you’re ready to embrace your inner doll, scroll ahead to discover tips and tricks that will help you nail this makeup look. 

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Since this look focuses on enhancing your inner femininity, it makes sense that the eyes rely heavily on soft pink shades. Start by sweeping a light matte pink all over your eyelids as a base. Then, use a shimmery pink shade and focus on applying this in the middle of your lids for a nice pop. What’s unique to the dolly makeup trend is the use of eyeshadow to create faux-eye bags. In Korea, this technique is colloquially known as “aegyo-sal”, or baby eye fat, which is intended to create a youthful appearance. To do this, use a small and precise eyeshadow brush to sweep a brown shadow just slightly underneath the eyes. Be sure to blend this out. 

Now, grab a liquid eyeliner pencil (opt for one with a small, precise tip for optimal results) and draw a wing on the top of your eyelids. It’s important to use a brown pen versus a black one because the lighter shade will make for a much softer overall look. Your dolly makeup cannot be complete without long, fluttery eyelashes. Curl and apply mascara to your natural eyelashes on the top and bottom. Then, apply spikey, anime-inspired false eyelashes. You can also go back in with the previous eyeliner pen to create a few faux-bottom lashes, enhancing the doll-like effect further.

Here are more Angelic Dolly Makeup Trend Inspo:

@kittyfromheaven

doll makeup pt 1 :)))

♬ aquatic ambience – scizzie*+
@nysrabbie

Angelic dolly makeup by #thailandcosmetic ทั้งลุคสามใบเทาไม่เกิน!! 🕊️ #makup #viral #เมคอัพ #รีวิวบิวตี้ #คลิปแต่งหน้า #MakeUpVideos #รีวิวบิวตี้ในTikTok #HowToแต่งหน้า #MakeupTutorial #grwm #douyin #dollymakeup #angelicdollymakeup #กรีนสกรีน

♬ Fall in Love Alone – Suleiman
@chulvsn

angelic doll makeup tutorial ˚₊‧꒰ა ♡ ໒꒱ ‧₊˚ 小红书: 493173173 #fyp #kpopfyp #cbeauty #chinesemakeup #douyin #douyinmakeup #beauty #makeup #makeuptutorial #小红书 #xiaohongshu #tutorial #cute

♬ Palace – ADTurnUp
@nicoleeloriaga

Douyin/angelic makeup on brown skin 🤎 Not gonna lie this is my new daily look 👼🏼 #filipina #angelicmakeup #douyinmakeup #grwm

♬ hot people use this sound – j0lie.audios