TikTok has spoken: Turkish Delight makeup is the latest beauty obsession, and we’re completely entranced. Inspired by the captivating glamour of Middle Eastern beauty, this trend is all about sharp, lifted eyes, sculpted cheekbones, and a sultry, soft-matte finish. It’s effortlessly chic, endlessly alluring, and perfect for anyone looking to add a seductive edge to their routine. While mastering the signature elongated cat eye may take some finesse, the result is pure, smoldering perfection. If you’re ready to tap into Old Hollywood meets Turkish mystique, we’ve got the full breakdown on achieving the look.
For a flawless, sculpted finish, start with a creamy concealer under the eyes and blend it with a makeup sponge. Next, use a cool-toned contour stick to define the hollows of the cheekbones and the area between the outer corner of the eye and forehead, creating a lifted effect. Lightly sweep a soft blush onto the cheeks for a subtle flush of color before moving on to the eyes.
To enhance the natural lift of your features, precisely shape and define your eyebrows. Set your eyes with a matte ivory eyeshadow, working it as the base, then add warmth and dimension with a matte brown shade in the crease. For the signature sharp cat eye of the Turkish Delight makeup, use a gel eyeliner pot like the Anastasia Beverly Hills Creme liner and an angled brush. Start by extending the wing outward for a sleek, elongated look. Connect the liner to the lower lash line for added drama. Finally, curl your lashes and apply a generous coat of black mascara to both the upper and lower lashes for a bold, eye-opening finish.
Finish the look with a soft, nude lipstick or a sheer gloss, letting the eyes remain the star of this Turkish delight makeup look.
Turkish Delight Makeup (Hair was a wip today lol needed to capture all aspects of Turkan Soray’s glamour so please forgive the rollers) Face: @BLK OPL Mineral Matte foundation @NARS Cosmetics Soft Matte complete concealer @Maybelline NY Fit me Pressed Powder @Juvia’s Place The Nudes @ColourPop Cosmetics Weightless liquid Blush Eyes: Juvia’s Palace The warrior 2 palette Athena Cream Palette @NYX Professional Makeup Epic Liner Lips: Nyx powder puff @L.A. Girl Cosmetics brown lipliner #turkishdelightmakeup#turkansoray#turkansoraymakeup#glam#motd#makeup
If you’ve been anywhere near beauty TikTok the past few months, you’ve probably got wind of the fact that terracotta is the color to have on your cheeks right now. Though warm blush tones come around each fall, terracotta blushes all over the internet since springtime, and I have to say, I’ve been stunned by how versatile the shade can be. If you think it’ll look like a streak of orange on your cheeks, think again; instead, the shade brings a stunning, natural-looking warmth to the complexion. As the seasons change and we all start to lose that healthy summer glow (RIP to my sun-kissed cheeks), there’s no better time than the present to pick up a rusty-toned blush and incorporate it into your makeup routine.
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Whether you’re looking to dip your toe into terracotta blush for the first time or are just looking for a new one to add to your collection, we’ve rounded up the best ones available now to fake a sun-kissed glow as our natural ones fade. From cream to powder to putty, these are the terracotta blushes we will be wearing on our cheeks for the foreseeable future.
The Saie Dew Blush is a staple in our everyday makeup routine, and their “spicy” shade is the perfect wearable terracotta. For anyone who wants an easy to work with, hydrating cream blush, this is your girl.
If you’re into minimalist beauty, chances are that you know and love anything Merit. This Flush Balm is super easy to apply straight from the stick, no brushes or sponges required, making it perfect for taking on the go.
This Danessa Myricks Blurring Balm Powder Blush is a 2023 Allure Best of Beauty Award Winner, so you know it’s a standout product. It’s a one-of-a-kind cream formula that blurs the skin and leaves a natural-looking flush, every time.
You know the deal—Rare Beauty blushes are viral for a reason, and thankfully, Queen Selena sells one in a gorgeous terracotta. This blush is notoriously highly pigmented, meaning you’ll only need to use a small dot in order to achieve a warm, flushed look (and that the tube will last you forever).
Just because Sofia Richie opted for the “Picante” shade of Nudestix on her wedding day doesn’t mean the “Rusty Rouge” color isn’t just as gorgeous. This blush comes in a cult-favorite stick formula, so you can blend it with your fingers or stipple it on with a brush.
Tower 28 is known for making versatile, multi-use products, and their Lip + Cheek Cream Blush is the star of their lineup. The shade “Power Hour” can be patted onto both cheeks and lips for a warm, monochrome terracotta look.
As the name implies, this putty blush from e.l.f. is highly pigmented, yet also hydrating and glowy. Plus, you would be hard-pressed to find a quality cream-to-powder terracotta blush at a better price point.
This one’s for the powder blush girlies—you can never go wrong with a NARS blush. This shimmery terracotta shade can be worn sheer or built up for a rusty red cheek.
If only we had a dollar for every time, we heard a beauty guru rave about the Patrick Ta blush duo in the past couple of months. This groundbreaking cream-and-powder duo is intended to be applied powder first (you read that right), then topped off with the cream product for a dewy, pigmented cheek that lasts all day.
Juvia’s Place’s blushes are some of the bests we’ve ever tried, and this two-toned palette allows you to create a totally customized terracotta cheek. Use either shade individually, or mix them together for a vibrant, warm look.
With the recent rise of the latte makeup trend circulating on TikTok, it was only a matter of time for it to morph into another drink. Its natural succession is matcha latte makeup, which focuses on incorporating touches of earthy green. Think your go-to matcha drink order but recreated on your eyelids. This fun, colorful eye makeup is just beginning to pick up steam on the social media app, but we expect it to be an instant hit amongst beauty enthusiasts all over the world. Whether you are a true matcha fan or not, one thing is for sure – this matcha latte makeup looks good on everyone, so you’re not going to want to sit this one out.
Contrary to the latte makeup trend that uses similar shades of brown all over, your face makeup should be complementary to the green lids. Keep your base makeup clean and minimal, as you don’t want it to compete with the eyes. We suggest cream-based products like the Ilia Super Serum Skin Tint and a muted pink blush like the Rare Beauty by Selena Gomez Soft Pinch Liquid Blush in light peachy coral. A fresh, natural look is a striking contrast against the saturated eyes.
When it’s finally time to work on the matcha part of your look, start with a primer to ensure the eyeshadow look lasts all day. The primer also strengthens the eyeshadow tone to make it more vibrant. If possible, secure an eyeshadow palette that has multiple shades of green to make this look virtually effortless. From there, find the closest matcha shade and sweep this all across your lid. You can use a brush and a neutral shade to blend this green hue for a softer effect. If you want a smokey, nighttime-ready look, pop in a darker green in the outer corners for some dimension. As a final touch, you can even take a shimmery green to apply to the inner corners of your eyes.
That’s all there is to this easy matcha latte makeup. As they say, drink your greens and wear them too!
Saw my gorgeous mootie @kam do a matcha latte inspired makeup look and I absolutely HAD to try it! Also that hottopic Keroppi eyeshadow palette CARRIEDDDD🐸💚
Matcha makeup is the cutest casual use of colour I’ve seen in so long. Please do try it out so I can see it on you all. ✨💞 @MECCA MAX Eyeshadow Stick in Kahki and Powder Eyeshadow in So Fresh @Charlotte Tilbury Pink Pop Blush and Spotlight Highlight @tomfordbeauty Shade and Illuminate in 01 @Unleashia Global Rose Shower and Mood Shower Eyeshadow Palettes* @YSL Beauty Candy Glaze in 13
Tired of naming your seasonal makeup looks after foods? Suck it up, buttercup—or should I say butternut squash, because pumpkin spice latte-inspired makeup is trending so hard right now, it’s even getting airtime on Good Morning America. Frankly, it’s only right that on the 20th anniversary of the Starbucks PSL and in the year of the latte makeup craze, PSL makeup has made its way into our hearts (and onto our faces).
While we may not need to name these autumnal, monochromatic eyeshadow looks after the iconic fall beverage, doesn’t doing so make updating your makeup routine for fall all that much more fun? If you’re looking to romanticize your autumn makeup looks, read on to learn all about the pumpkin spice makeup trend that’s sweeping the internet.
In a shocking twist for 2023 makeup trends, the pumpkin spice makeup trend didn’t originate from a viral TikTok. Instead, the warm, autumnal look is being spotted by celebrities as the handiwork of professional makeup artists and recreated accordingly. Cara Delevingne recently sported the coveted cinnamon hues (which helped to make her blue eyes pop), and Selena Gomez’s look for the VMA’s included layers of sparkly browns and a neutral cheek and lip. The professional makeup artist behind nearly all of these gorgeous looks? That would be New York-based makeup artistHung Vanngo.
Of course, just like fashion trends, makeup trends are cyclical. If you’re noticing that many of these orange, red, and brown makeup looks are reminiscent of eye makeup that was popular in 2016 or perhaps even earlier, you wouldn’t be wrong. That said, makeup artists like Vanngo are elevating the look in 2023 with shimmery eyeshadows (rather than matte), glowy skin, and brows that are fluffy and minimal, all resulting in a look that’s eons better than it was seven years ago.
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How to nail pumpkin spice makeup
If you’re sold on pumpkin spice makeup and want to recreate the celebrity-loved trend, doing so means leaning into warm brown and orange-leaning eyeshadows.
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To start, apply your base makeup and include a cream bronzer or contour. (Making sure your skin has a warmth to it will help to avoid the warm tones of the eye washing out your complexion.) Next, apply a neutral beige or terracotta blush—rather than anything too pink—to help achieve a monochrome, autumnal effect.
In an interview on Good Morning America, makeup artist Neil Scibelliexplained that finding the right eyeshadow to use in your pumpkin spice makeup look is all about gravitating toward the warm, orangey hue that you feel works best for you. If true orange isn’t your shade, don’t sweat it—you can easily lean darker or lighter with an auburn base or a lighter champagne tone. Regardless of where you end up in terms of the actual shades themselves, the viral pumpkin spice eyeshadow looks that Vanngo has created all include an element of smokiness and a more liberal application. Buff out your eyeshadow along your crease with a fluffy eyeshadow brush, and use a precision brush to smoke some out along your lower lash line, too.
Vanngo has paired the smokey eyeshadow look with a variety of lipstick shades, from light pink on Karlie Kloss to a more neutralnude shade on Selena Gomez. Though the name “pumpkin spice makeup” doesn’t exactly imply versatility, Vanngo’s work shows that there is no “right” way to do a lip for a pumpkin spice look. Whether you’re tempted to test out this look due to 2016 makeup trend nostalgia or because you just can’t get enough of Vanngo’s work, here are a few products that can get you started.
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