Inside the K-Beauty Boom: How Viral Korean Skincare and Makeup Are Taking Over the U.S. Market



@iamtyleelah

Lately I’ve been obsessed with K Beauty and I’ve been dying to try this @Beauty of Joseon skincare line up 😍✨ I’ll keep yall updated on the progress! Currently on SALE for only $69.00 🛍️ #beautyofjoseon #skincaretips #skincareroutine #kbeautyskincare #beautytips #glassskin #glassskinroutine #skincare101 #skincaretiktok #combinationskincare #combinationskin

♬ Kawaii Aesthetic – LoES

We Tried Rhode Skin — Here’s What We Really Think

In the ever-evolving world of skincare, Rhode by Hailey Bieber has emerged as a brand worth watching. Bieber’s impossibly dewy glow has had fans begging her to drop the skin routine — and she finally did, in the form of a line of carefully curated skincare essentials. Take a scroll through Hailey’s Instagram and you’ll find her products sprinkled throughout like Easter eggs, tempting you to know more. Seeing her juicy vacation lips and that sleek lip gloss she seems to take everywhere, we just have to know: are her products worth the hype? We decided to find out.

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What you should know about Hailey Bieber’s Rhode products

Rhode’s product line spans six products, ranging from a moisturizing cream to a gel serum. But the star product is their peptide lip treatment, emblazoned with an Allure Best of Beauty award. Infused with high-performance ingredients, the products seem to focus on one goal — moisture. Ooey, gooey, dewy, delicious moisture to keep your skin happy and hydrated. The brand prides itself on its simplicity, which you can see from the packaging, and aims to be your go-to essential. And because they highlight authenticity as one of their brand values, we tried each product in the line to give our most authentic take on whether they live up to their hype.

Barrier Restore Cream, Rhode, $29.

I’ve heard great things about the Rhode Barrier Restore Cream (BRC) so I couldn’t wait to try this product out. I have sensitive and dry skin where I normally get oily and dry around my T-Zone, so I initially get nervous and need to be careful trying new products. I also only break out when it’s my time of the month (and right now it’s time), so I was hoping this would calm my skin down — and it did. I like the BRC. It’s not thick or oily, it’s fragrance-free and smooth on my skin. I applied it after doing my usual skincare routine and the BRC was what I needed to lock everything in place. My skin feels moisturized right after and it kind of helped bring the redness of my breakouts down.

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Half a finger length, as it suggests on the packaging of the cream is all that’s needed to work its magic and make your skin feel restored. While I do enjoy this, I don’t love how it feels during the day under makeup. To me, it felt a tad bit heavy and moved a bit. I would rather use it at night as a moisturizer alone and I feel like my skin would appreciate it more. 

Peptide Glazing Fluid, Rhode, $29.

One of the best tricks to always having that glowy “no makeup” look is to start with a skincare serum that can do just that. For that reason, I do love Rhode’s Peptide Glazing Fluid. It gives you that “lit from within” look that comes through your finished makeup look, or just a simple refreshed, and hydrated look for those no-makeup days (which is how I’ve been using it the most).

While I’ve truthfully used some serums that give me a more immediate glow, I feel like this product just has to be used for a longer period to gain that look consistently. I did appreciate how smoothly it goes on without a heavy feeling or a sticky residue that some serums leave behind. For now, with just a week’s worth of use, I can confidently say I will be adding it into my skincare routine to see just how much of that iconic *glazed donut* look it can give me.

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Peptide Lip Treatment in Unscented, Rhode, $16.

I’ve been hearing all about Hailey Bieber’s Rhode skincare line for a while now and as a self-proclaimed lip gloss expert, I knew I had to get my hands on the Peptide Lip TreatmentAt first glance, I liked how the formula includes shea butter, babassu, and peptides to help create and maintain “pillowy-soft lips. The application is easy to apply and practically mess-free. It leaves my lips feeling smooth, soft, and moisturized without leaving creases or gloss lines behind. The moisture lasted for about four hours before I felt like reapplying again. 

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I like this product and think it’s a great investment for someone who is looking to splurge on a high-quality lip treatment. It can be used on its own or on top of your favorite lip liner and lipstick. A bonus is that it works well on sensitive skin so you don’t have to worry about feeling irritated after a long wear. Also, a little goes a long way with this product and you can feel the positive difference on your lips instantly. I’m a fan of this ‘new philosophy on skincare’ by Mrs. Bieber.

The balm is available in three flavors – watermelon slice, salted caramel, and an unscented version. So you can take your pick and have loads of fun. The product adds the extra oomph and gloss and all things good that give your lips the much-needed tender loving care.

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FINAL VERDICT

While all of Rhode’s products are solid options worth trying if you’re looking for hydrating products or an entry into skin care, they’ll have to be combined with other products to target specific skin concerns that acne-prone or mature skin types might want to treat.

@rhode

@haileybieber’s nighttime rhoderoutine. ✨ three easy steps for dewy, delicious skin. ☁️

♬ Countless – Official Sound Studio

If someone is combating more severe acne, hyperpigmentation, or inflammation, they would need to utilize skin care with active ingredients that are tailored to treating such skin conditions.

PRIMP TIP: Of course, if you’re concerned about any of the ingredients, it’s best to consult your dermatologist.

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As for user experience, all of the products are accessible and well made (and use recyclable postconsumer materials when possible), but I noticed that the Peptide Glazing Fluid bottle contains less product than you might think when looking at it (the cap is nearly the same volume as the bottle itself).

Have you tried Rhode Skin? And if so, would you be willing to try Rhode cleanser, toner, vitamin C, and eye cream if they extend their line?

Lori Harvey Sparks Controversy with her Latest Beauty Secret Reveal.

TikTok loves a skincare hack, but apparently, Lori Harvey’s yogurt face mask took things too far. The model and entrepreneur took to the platform to share her tried-and-true tip, which involves smearing her face with Greek yogurt to quickly diminish the appearance of dark marks, only to be met with a slew of opinionated comments.

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“I’m about to put you guys on game,” she says in the clip, which shows Harvey standing in her bathroom with the yogurt applied to her face. “So, I got a facial the other day and she did extractions, and it left a couple of dark marks, and that’s a no-no. So, what I like to do when I want to get rid of them quickly…” — she then holds up a container of Fage Total 0% Greek Yogurt — “…game changer. Put this on after you wash your face, let it dry, and wash it off with cold water. It’s like magic erase marker.”

LORI HARVEY’S YOGURT FACIAL, EXPLAINED

While Harvey swears by this edible hack, TikTok users weren’t quite sure what to think. Some were downright skeptical (comments like “I’m not trying more DIYs man” and “food is to eat, skin care is for skin care” are aplenty) while others claim they, too, have seen the benefits of yogurt for their skin (“My favorite as well! The girls that get it, get it,” one commenter wrote), with many pointing out that it’s a common practice in Middle Eastern cultures. 

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There are also a few people calling out the fact that lactic acid (found in yogurt) products — of which there are many on the market — essentially have the same brightening effect.

Needless to say, the people had *thoughts*, prompting Harvey to return to TikTok a couple of days later with none other than celebrity esthetician Joanna Vargas, who promptly backed up the star’s yogurt hack. “First of all, in other countries, using yogurt as a way of dis-inflaming the skin, hydrating the skin, exfoliating the skin — it’s a real thing, guys,” Vargas said. She also added that when she was in esthetician school “way back in the day”, students learned the yogurt hack as a way to calm down the skin when nothing else is working. 

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WHAT WE SAY

To set the record straight, BeautyLeeBar spoke with board-certified dermatologist Dr. Hadley King who explains that Topical yogurt contains lactic acid, an alpha hydroxy acid, that provides gentle exfoliation by dissolving dead skin cells. “This helps to create a healthy glow and prevent acne, and also diminish fine lines and decrease discolorations,” King explains. “The probiotics in yogurt may help to bolster the microbiome of the skin, which we are learning plays a role in acne, rosacea, eczema, and other skin conditions, and the fat in full-fat yogurt has moisturizing properties. If you are going to try topical yogurt, I’d recommend full fat, plain, unflavored, and unsweetened. And yes, lots of similar benefits from moisturizers that contain alpha hydroxy acids and probiotics.”

@loriharvey

I just got here y’all not about to bully me off TikTok 🤣 relaxxx skincare experts. Obviously I could’ve showed y’all a lactic acid serum or promoted my Vitamin C Serum BUT I was trying to show you guys an easy and cheap DIY mask that has similar benefits 😉 #skincare

♬ original sound – Wsg!

Of course, it might not work for every skin type. However, it’s worth a try if you’re looking for a natural and inexpensive way to treat your skin concerns.

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PRIMP TIP

Use this mask for 15-30 minutes and apply a generous amount if you do decide to give this DIY a chance.

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PRIMP TIP

But it is typically best for those with acne-prone skin to avoid dairy in their diet and routine. So, what is the safest option for tackling dark marks and discoloration? It all comes back to having a solid skincare routine in place. Dark spots and discoloration are best treated with a balanced skincare routine of hydration, chemical exfoliation, and sun protection. Focusing on products that contain antioxidants and peptides is ideal.

In other words, trying out the yogurt skincare hack comes at your own risk. Play it safe and consult with your esthetician or dermatologist for a customized skincare routine.

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@callhersin

#duet with @loriharvey #yogurtfacemask #facial #skincare #loriharvey I honestly feel like if your consistent with it you’ll see results 🫱🏽‍🫲🏼make sure you wash your face FIRST ‼️‼️

♬ original sound – loriharvey

SKINCARE BENEFITS OF YOGURT

Want to learn more about the benefits of yogurt for the skin? Read on as we explain more about this beauty hack, and how it can help your skin.

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It Hydrates Skin

Yogurt is a rich source of fats and protein, which works excellently as a natural moisturizer. According to a 2011 study, yogurt may reduce water loss from the skin and seal in moisture.

It Brightens Skin

Did you know yogurt also boasts natural brightening effects? According to dermatologists, yogurt contains lactic acid, an alpha hydroxy acid (AHA) that provides gentle exfoliation to the skin, buffing away dead skin cells to reveal fresh, glowing skin.

It Treats Discoloration

Lori Harvey wasn’t wrong when she said yogurt cleared up her dark marks. Thanks to its exfoliating benefits, topical yogurt can treat dark spots and hyperpigmentation. It can also fade post-inflammatory hyperpigmentation left over by pimples.

It Reduces Signs of Aging

Research shows that yogurt supports natural collagen and improves skin elasticity, helping to increase skin firmness while fading fine lines and wrinkles. It’s worth including in your daily skincare routine if you’re looking for a natural anti-aging formula that can be found in your fridge.

It Alleviates Acne and Other Skin Conditions

“The probiotics in yogurt may help to bolster the microbiome of the skin, which we are learning plays a role in acne, rosacea, eczema, and other skin conditions, and the fat in full-fat yogurt has moisturizing properties,” explains New York-based board-certified dermatologist Dr. Hadley King.

If you’re seeking clear skin, turn to yogurt for its acne-fighting effects. Thanks to its helpful bacteria, yogurt can combat Propionibacterium acnes, the bacteria responsible for those painful red breakouts.

It Provides UV Protection

Research from 2015 suggests that the probiotics in yogurt may be able to reduce the damaging effects of the sun’s UV rays. These probiotics act as antioxidants, neutralizing the harmful effects of free radicals. This can also reduce sun-related skin issues like fine lines, wrinkles, and dark spots.

Of course, you’ll still need to wear sunscreen daily to get full protection. But yogurt can help keep skin healthy, youthful, and glowing.

ALTERNATIVE FACE MASKS

Prefer to pick up face masks that are already ready to use instead of DIY-ing them? You’ll find probiotics like those found in yogurt in cleansers, lotions, and creams. Looking for something different? Try one of these top face masks.

Korres Greek Yoghurt Probiotic Superdose Face Mask

Formulated with prebiotic- and probiotic-rich Greek yogurt, this quick-acting face mask helps to soothe and reset skin in just 10 minutes.

Orgaid Greek Yogurt & Nourishing Organic Sheet Mask

Along with vitamin B5 and allantoin, this Greek yogurt face mask nourishes and hydrates while making skin appear plumper.

Éminence Clear Skin Probiotic Moisturizer 

This clarifying facial moisturizer is best for those with acne-prone skin. The inclusion of cucumber juice, willow bark extract, and of course yogurt, calms the skin while extracting impurities that cause blemishes. 

Shani Darden Skin Care Lactic Acid Exfoliating Serum

This potent serum harnesses the power of lactic acid to gently exfoliate and address skin concerns like large pores, acne, and dark spots. 

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What are your thoughts on Lori Harvey’s yogurt face mask hack? We’d love to hear from you!