Sheet Mask Not Delivering Glow-Enhancing Results? This Could Be Why

Turns out there’s actually a fine art to applying a sheet mask that, until now, nobody was aware of. 

It’s a little known fact that face masks can solve any of life’s problems. Bad day at work? Face mask. Overplucked your eyebrows? Face mask. Rent is due next week and you have less than five euro in your bank account? Face mask.  Accidentally swiped left to a super hot guy with a dog on Tinder? Face mask.

Advertisements

While it may not exactly ~solve~ those problems, a face mask will, however, distract you long enough that you won’t become a nervous wreck and that’s pretty much the same thing. But face masks can be time-consuming, especially if you go the DIY route. So that’s why when sheet masks first came on the scene, our lazy but enjoys-being-pampered selves were thrilled. 

TRENDING TODAY: 5 “MEH” BEAUTY PRODUCTS YOU REALLY DON’T NEED IN YOUR ROUTINE

Simply take out of the packet, pop on your face, leave for 15 minutes and boom, glowing skin. Easy right? Well, actually no – it’s not that simple. Turns out there’s actually a fine art to applying a sheet mask that until now, nobody was aware of. 

It may be that you forgot to set a timer, you applied too much product, or you simply picked up the wrong formula. Don’t worry, we’ve all been there. Thankfully, this is a judgement-free zone and we’ve got you covered. Keep scrolling for common mistakes and a few tips on applying (and removing) a sheet mask correctly.

Advertisements

NOT USING THE RIGHT KIND OF MASK FOR YOUR SKIN

So okay, maybe this seems like an obvious one but we bet at some stage in your sheet mask life, you’ve bought one just because it’s metallic gold…and not because it’s actually good for your skin. Hey, no judgement, we’ve done it too, but as fun as it is to have a metallic gold face for 15 minutes, you really should start paying attention to what skin type those face masks are designed for and buying the ones that best suit you and your skin.

USING TOO MUCH PRODUCT 

From foundation to ketchup, we’ve got a heavy hand when it comes to liquids and it’s no different when we use an ‘apply it yourself’ face mask. Look, there are days where our skin feels extra crap so we tend to whack on a thicker layer than usual to give our skin that bit more TLC but the truth is:  it’s actually doing more damage.

Advertisements

TREATING FACE MASKS AS A TREAT

If we have a special event coming up, we often get a bit too excited because it gives us an excuse to pamper ourselves. But guess what? You don’t need an excuse to treat yourself.  You should be incorporating a face mask into your weekly skincare routine. If you’re unsure of how frequently you should be using a face mask, check the back of the packaging because no two face masks are the same. Some will suggest once a week only where others will recommend 3-4 times a week. 

NOT PREPPING YOUR SKIN BEFOREHAND

So picture this: you’re having a no make-up day and it hits about 8 pm and you’re feeling very proud of yourself for giving your face a chance to breathe so you think about treating it that bit more by doing a face mask, so you just lash it on without washing your face first. Sound familiar? Us too. Just because you haven’t applied makeup to remove doesn’t mean you can skip a cleanse. You should be applying your face mask to clean, dry skin so not giving your face a wash beforehand just means you’re layering a face mask on top of dirt and bacteria it’s picked up during the day… #gross.

THINKING A FACE MASK IS THE FINAL STEP

Hate to break this one to you but a face mask doesn’t solve all of life’s problems. After masking, you aren’t finished. You need to carry on with your regular skincare regime, applying toner, serum and most importantly a moisturizer is key to locking in all those face mask benefits.

Advertisements

USING A SHEET MASK STRAIGHT OUT OF THE PACKET

Okay, so maybe you’re thinking we’re the silly ones for not already knowing this but you should be cutting your face mask to make it fit your face. We mean once you think about it, it makes a lot of sense. You cut your false eyelashes to fit your eyes, so you should be cutting your sheet mask to fit your face instead of almost suffocating because it’s too big.

USING A DIRTY BRUSH

Now judge us all you want, but sometimes we just can’t find the energy to wash our brushes but applying a face mask with an unwashed brush is utterly pointless. Not only are you contaminating your tub of face mask by dipping a dirty brush into the pot, but you’re also then smearing all that bacteria around your face which is doing more harm than good. 

Advertisements

LEAVING A FACE MASK ON TOO LONG

It happens: the packet says to leave on for 15 minutes so you take to Instagram to fill the time but you get carried away creeping on your crush account and suddenly, an hour has gone by. Leaving a face mask on longer than it should be is actually super harmful to your skin because the benefits only apply while the mask is still wet. Once the mask dries out, it begins to draw moisture and vitamins away from your face as opposed to nourishing the skin like intended.

YES, THERE IS A RIGHT SIDE

Again, so maybe we really just didn’t have a clue about sheet masks to begin with but we’re feeling confident that you too have at one stage or another worn a sheet mask the wrong way round. It’s time to set the record straight reveal that the side facing the paper is the side you should be applying to our skin. Groundbreaking, we know. 

Advertisements

POSTS YOU WILL ENJOY:

5 “Meh” Beauty Products You Really Don’t Need in Your Routine

As a beauty editor, I spend a lot of time telling you about the stuff you need. You know, the game-changing lotions and potions that will smooth your skin, give you shiny hair, make your hands hella soft, and a whole host of other beauty wish list items. But today, I’m coming at you with a cold, hard fact you might not be ready to hear. Here’s the truth: Mediocrity abounds in the beauty industry. That’s right. So much of the stuff out there marketed as miracle workers don’t do much at all. 

As you can imagine, I get an up-close, firsthand look at the ploys and truth-stretching that takes place, but as a consumer, I’m sure you’ve also had your suspicions. If I’m being totally honest, there are too many products that fall short of their trumped-up claims to even count. I suppose that’s not the most terrible thing—it offers choices and opportunities to indulge in the extras in the name of self-care—but if you’re anything like me, pointless products take up valuable vanity real estate I’d much rather reserve for products that will help me look and feel my best. 

Advertisements

Of course, it’s true that carrying out prolonged skin, hair, and makeup regimens can be super relaxing and, on the whole, can make us look and feel fab, even if only temporarily. I’m not disputing that at all. But when it comes down to it, there are some beauty products that, on their own, are just mediocre. I sure hope this is a safe space because I’m about to put it all on the line to share five beauty products you can absolutely skip and still be a Megan Thee Stallion-level hot girl. (Okay, maybe not Megan level—she’s in a league of her own.) Without further ado, scroll on for the five mediocre beauty products you can skip and five great ones to hold onto.

Advertisements

Skip: Essence

Keep: Chemical Exfoliator

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant ($30)

Let’s face it: Essence is extra. The charged liquids are heavily featured in K-beauty skincare lines and are said to hydrate and rebalance the skin and essentially prime it for moisturizer. But if your routine is already stacked with serums and moisturizers that leave your skin feeling adequately hydrated, this is a step you can skip without consequence. If you’re looking for a liquid to swipe over your face that will actually make a discernable difference, reach for a good chemical exfoliator to boost your glow by keeping dead skin cells at bay. Makeup artists swear by prepping the skin with gentle versions of these liquids for the most flawless application.

MORE FACE:

Pixi Glow Tonic

Pixi Glow Tonic ($18)

Moon Juice Acid Potion Resurfacing Exfoliator

Moon Juice Acid Potion Resurfacing Exfoliator ($42)

Skip: Two-in-One Shampoo and Conditioner

Keep: Hydrating Shampoo

Davines Momo Shampoo

Davines Momo Shampoo ($29)

I’m all about saving time and shower space, but not at the expense of my hair. That’s why I’ve taken a pretty firm stance against products that combine shampoo and conditioner in the same bottle. I’ve been known to carry out the occasional conditioner-only rinse—known in the curly hair community as a co-wash—to keep my hair from drying out, but beyond that, shampooing and conditioning my hair happens in two very separate steps. I’m sure two-in-one hair cleansers can get the job done when you’re in a pinch, but the product buildup situation just isn’t worth it in my opinion. I even learned from a dermatologist recently that decoupling shampoo and conditioner is essential for combatting some inflammatory scalp issues. Hydrating shampoos like this famous Davines one help to infuse nutrients into the hair without weighing it down as certain shampoo and conditioner hybrids can.

MORE HAIR:

Function Beauty Hair Customizable

SheaMoisture Manuka Honey & Yogurt Hydrate + Repair Shampoo

SheaMoisture Manuka Honey & Yogurt Hydrate + Repair Shampoo ($12)

Advertisements

Skip: Sheet Mask

Keep: Serum

SkinCeuticals C E Ferulic

SkinCeuticals C E Ferulic ($166)

My love of sheet masks is well documented, which is why it truly pains me to acknowledge their endless online scrutiny. (Skincare Twitter is a brutal place!) In all honesty, the thing I love most about these cloth or hydrogel face coverings is that you can’t really walk around while you wear them, so in essence, they force you to sit still and fully indulge in the act of boosting your skin’s hydration. While I’ve seen the plumping effect of these masks firsthand, I’m woman enough to admit that dropping them from my routine wouldn’t be detrimental to my skin in the slightest. Reaching for my favorite serums with hydrating, plumping, brightening, and tightening ingredients (the same stuff these masks are soaked in) is totally sufficient. And between us, I’m keeping my sheet masks on hand for those days I just need a little luxuriating. 

MORE SERUMS:

The Ordinary Hyaluronic Acid 2% + B5

The Ordinary Hyaluronic Acid 2% + B5 ($7)

TruSkin Vitamin C Serum

TruSkin Vitamin C Serum ($20)

Advertisements

Skip: Foot Cream

Keep: Body Butter

Kiehl's Creme de Corps Soy Milk & Honey Whipped Body Butter

Kiehl’s Creme de Corps Soy Milk & Honey Whipped Body Butter ($40)

Yes, feet have entered the chat. This topic isn’t at all glamorous, but footcare is important, too! The only thing worse than dry, cracked heels is investing in a special cream that doesn’t work any better than the thick body butter you already use on your other body parts. As with any skincare woe, smothering creams or oils over dead skin is pointless, so keeping the thick skin on our feet exfoliated is a good start for making sure any product is able to do more than just sit on the surface. Real ones know about the disgusting satisfaction of the Baby Foot Exfoliation Foot Peel ($25), but of course, if you’re experiencing foot dryness that’s severe or concerning, be sure to check in with a trusted healthcare professional.

MORE BODY CARE

Soap & Glory The Righteous Butter

Soap & Glory The Righteous Butter ( $15) $11

Sol de Janeiro Brazilian Bum Bum Cream

Sol de Janeiro Brazilian Bum Bum Cream ($45)

Skip: Shaving Cream

Keep: Inexpensive Hair Conditioner

FUNCTION OF BEAUTY Take the hair quiz and get yours today!

Shaving cream does its job just fine, but it’s just not the only product that adequately softens and conditions hair ahead of shaving. Hair conditioner, a product most people already have readily available in their showers, also gets the job done. The day I learned conditioner was the perfect substitute for the thick, mousse-like cream I’d been beholden to since the day my mom armed me with my first razor, I stopped buying shaving cream and haven’t looked back. (This happened by accident, by the way.) I like to use Nair Hair Removal Aloe Lotion ($5), it is more gentle than using a razor which causes irritation to skin. But, if I’m ever out of that, I reach for conditioner without a second thought. This hack has come in especially handy for those conditioners I’ve purchased only to discover they don’t agree with my hair. Rather than tossing them in the trash, I instead repurpose them for shaving.

MORE PRIMP TOOLS:

CURLS Coconut CURLada Conditioner ( $10)

Dove Nutritive Solutions Oxygen Moisture Conditioner

Dove Nutritive Solutions Oxygen Moisture Conditioner ($4)

Herbal Essences Shine Collection Conditioner

Herbal Essences Shine Collection Conditioner ($6)

Advertisements

How Seasonal Changes Can Affect Your Skin in the Fall and Winter

Have you ever noticed that as one season winds down and another ramps up, you suddenly start to experience skin concerns like dryness, dullness and acne? Changes in temperature, humidity levels and lifestyle habits often come with a change of season, and these elements can all affect your skin. 

Now that fall is here, we’re sharing three common skin concerns you might experience as the weather gets cold. Adjusting your skin-care routine so that you’re prepared for each can help ensure that your skin remains healthy and happy, no matter the season. 

Advertisements

Dryness

Now that the air is dryer and the temperatures are cooler, it’s easy for skin to lose moisture, resulting in a dry, dehydrated and rough-textured complexion. To replenish hydration and help skin retain moisture, use a product that contains hyaluronic acid, like the Garnier Green Labs Hyalu-Melon Replumping Serum Cream, daily.  At night, use a thick, nourishing cream like the Vichy Aqualia Thermal Night Spa. If the air in your home is dry, consider investing in a humidifier.   

how-seasonal-changes-can-affect-your-skin
Garnier Green Labs Hyalu-Melon Replumping Serum Cream – SPF 30

Breakouts

Just because summer is over doesn’t mean you can’t get breakouts. If your skin is dehydrated, it can overcompensate by producing excess sebum that can clog pores. To treat breakouts without dehydrating skin with harsh acne treatments, try a pimple patch. The Klog Soft Shield Pimple Patches help absorb impurities from breakouts and protect spots from bacteria so they can heal faster.

how-seasonal-changes-can-affect-your-skin
THE KLOG Soft Shield Pimple Patch

Flushed Appearance

A sudden, drastic change in temperature can cause our skin’s capillaries to contract and become more visible on the surface. Redness can occur as a result. Keeping your skin moisturized and applying sunscreen can help protect against environmental aggressors. We also recommend incorporating a soothing product like the SkinCeuticals Phyto Corrective Gel into your routine. This serum hydrates and minimizes the appearance of discoloration throughout wear. 

how-seasonal-changes-can-affect-your-skin
PHYTO CORRECTIVE GELHydrating botanical gel
Advertisements

Latest from the Blog

A Love Letter to Matte Red Lips

Discover the art of matte red lips — soft edges, velvety finish, and layered depth create a modern, intimate statement. From gentle prep to sculpted application, this love letter to red lipstick shows how to wear it with confidence, elegance, and quiet power.

Something went wrong. Please refresh the page and/or try again.

Quick Q: Should I Apply Skin-Care Products on Wet Skin?

Even the most seasoned skincare enthusiasts might have some missteps in their daily routine — like not knowing what order to apply different products in or mixing ingredients that don’t play well together by accident. Another one of these skincare mishaps is a habit we’re all likely doing: drying our face before applying products. And as it turns out, skincare is best applied to wet or damp skin. We spoke with board-certified dermatologist Dr. Michelle Farber of Schweiger Dermatology about why this is the case, what the benefits are, and how to know if it might be a vital step for you.

Advertisements

Why Should You Apply Skincare Products to Damp Skin?

“The benefit is allowing your skin to better absorb the main ingredients in your products,” says Dr. Farber. When your skin is wet and permeable, it allows most products to penetrate through more easily. That being said, with damp skincare application comes responsibility, she adds, like “choosing the right products for your skin, making sure you don’t overdo it with too many products and adding appropriate moisturizers to help keep your regimen balanced.”

What Types of Skin-Care Products Should You Apply to Wet Skin?

By far the best product to apply on wet skin is a moisturizer, says Dr. Farber. “Applying a moisturizer right after the shower is a great way to keep your skin hydrated.” If you need a recommendation, the CeraVe Moisturizing Cream is a rich face and body moisturizer that we love for it’s a non-greasy formula and ability to deeply hydrate the skin. 

CeraVe
Moisturizing Cream

When it comes to more potent skincare products like serums, however, you want to be careful about how much you’re applying. Because your skin is absorbing more product while it’s wet, it can often increase irritation. As far as skincare masks go, you can go ahead and apply them on freshly washed skin, but products like sunscreen should be applied (and re-applied!) onto dry skin.

Advertisements

How Often Should I Apply Skin Care to Damp Skin?

Dr. Farber advises being mindful of how your skin reacts to certain products when increasing absorption because you may experience irritation. “Don’t start applying a new product every day, especially on wet skin as it’ll be more potent, but integrate slowly, a few days a week and get your skin adjusted,” she says. Of course, if you’re unsure about what products are going to be safe for your skin, consult your dermatologist.

Latest from the Blog

H&M x e.l.f.: When Makeup Meets Scent

H&M and e.l.f. Cosmetics team up for a limited-edition fragrance and accessories collection. Featuring three makeup-inspired scents—Power Grip, Halo Glow, and Camo—plus grip socks, charms, and a bowling bag, the collection launches January 29 online and in select H&M stores worldwide.

The Beauty Report: Laneige Taps KATSEYE for the Juice Pop Box

Laneige launches its Juice Pop Box Lip Tint with global pop group KATSEYE, pairing six playful shades with music-driven storytelling. Discover how each tint reflects a member’s personality, blending juicy color, hydrating formula, and pop culture energy for a fresh, vibrant lip experience.

Something went wrong. Please refresh the page and/or try again.