It’s Here: Rare Beauty’s First-Ever Perfume Just Dropped — And It’s Everything
Rare Eau de Parfum has officially arrived, and yes, Selena Gomez delivered. Think warm, soft, and delicious — the kind of scent that wraps you up like a cozy hug. But this isn’t just about smelling good. True to Selena’s vision, Rare Beauty’s debut fragrance is all about inclusivity and intention.
The bottle? Thoughtfully designed for everyone, including those with limited mobility. The experience? Totally customizable — layer it with balms, play with scent combos, and make it your own.
Selena said it best: “I wanted to create a fragrance that could evolve with the moment.” And just like that, your new signature scent might’ve found you.
Rare Eau de Parfum is all about contrast — sweet, cozy, and just a little unexpected. It opens with dreamy notes of caramel, pistachio, and vanilla (yes, it smells edible), then melts into something deeper with warm ginger and creamy sandalwood. Basically, it’s a dessert — but make it grown and mysterious.
And the genius behind the scent? Jérôme Epinette — the same perfumer behind Byredo and Sol de Janeiro — so you know it’s going to hit.
To take things even further, Selena launched four Fragrance Layering Balms: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak. Wear them solo or layer with the perfume to dial up certain vibes, play with texture, or boost staying power. Your scent, your rules.
Fragrance for All — Thoughtfully Designed, Beautifully Inclusive
Selena didn’t just want Rare Eau de Parfum to smell amazing — she wanted everyone to be able to enjoy it. That’s why the bottle was co-created with hand therapists and ergonomic experts, designed specifically for those with limited mobility, including conditions like arthritis or lupus. For Selena, this was personal — her own journey with lupus deeply shaped how she approaches beauty and self-care.
Rare Beauty has already led the way with accessible design — like the soft, easy-to-use applicator on their viral liquid blush. Now, they’re taking that same care into the world of fragrance, where accessibility is often overlooked.
Rare Eau de Parfum and its dreamy Layering Balms officially launch at Sephora on August 6. So yes — soon, you can smell like Selena, your way.
Let’s Talk Layers 💬✨
Which Layering Balm Are You Reaching For First?
Are you team Amber Vanilla or craving that Floral Peony moment? Mix, match, and make it yours — we want to know your go-to combo. Tag us in your Rare Beauty rituals and juicy scent stacks at @BeautyLeeBar 💖
Rare Moments. Real You. Let’s make every spritz personal.
🛍️ Available at Sephora starting August 6 — shop here and get ready to smell like Selena.
The Vibe? Think… • Sweet and woodsy — a scent with depth, designed to feel personal and wearable • Rare Beauty’s mission of emotional, accessible beauty bottled up • A fragrance that feels like nostalgia, self-love, and a moment you’ll never forget
Leave it to Selena Gomez to turn her first fragrance into something more than just a scent — Rare Eau de Parfum is a memory in a bottle. As the debut perfume from Rare Beauty, it captures everything we love about the brand: thoughtful, emotional, and made to feel personal.
Crafted with renowned perfumer Jérôme Epinette (the nose behind Byredo favorites), Rare is sweet yet grounded — think creamy caramel and pistachio with a pop of pink pepper, softened by notes of ginger, vanilla, and skin musk, and finished with a dreamy haze of sandalwood and tonka bean. The vibe? A wedding-day fragrance meets your everyday signature — elegant, comforting, and unforgettable.
Selena reportedly wore Rare for her 32nd birthday, while developing the scent, and during her recent engagement to Benny Blanco. It’s more than perfume — it’s the scent of her favorite moments, and now, it can be part of yours.
Romantic. Real. Rare. Let’s dive into the scent that’s about to take over vanities everywhere.
Selena Thought of Everything — Down to the Last Detail 💫
When it comes to beauty with purpose, Selena Gomez doesn’t miss. Knowing firsthand how important accessibility is — especially for those living with autoimmune conditions — she ensured that Rare Eau de Parfumwas designed to be both functional and beautiful. With help from certified hand therapists, the bottle was crafted to feel easy, comfortable, and luxe in your hand — no fussy spritzers, just a sculptural design that’s as chic on your vanity as it is effortless to use.
And because personalization is the new luxury, Rare didn’t stop at the perfume. Launching alongside it? Four Fragrance Layering Balms that let you create your own signature scent moment: • Floral Peony Blossom • Amber Vanilla • Fresh Bergamot • Woody Oak (Selena’s go-to for an after-shower ritual that feels indulgent yet low-key)
Wear them solo or layer with Rare Eau de Parfum for a scent that’s uniquely you. It’s all about self-expression, softness, and rituals that feel real — exactly what we expect from Rare Beauty.
Rare Moments, Real Meaning 💖
For Selena Gomez, this perfume isn’t just a fragrance — it’s a reflection of her life, her health journey, and the values at the heart of Rare Beauty. From the beginning, Rare has stood for inclusivity, intention, and emotional connection — and Rare Eau de Parfum continues that mission in the most personal way yet.
This is more than scent — it’s self-expression with soul. The design, the story, the feel — every detail was made with care. And behind it all is the Rare Impact Fund, which has already raised $20 million in just five years to support mental health initiatives through 30 nonprofits worldwide. With the launch of Rare’s first fragrance, the community is invited to connect on an even deeper level — through scent, memory, and purpose.
Selena’s choice to lead with vulnerability and meaning makes this so much more than just a perfume. From the way it sits comfortably in your hand, to the way it stirs emotion, to the campaign’s raw and real storytelling — Rare Eau de Parfum feels intimate, powerful, and quietly revolutionary.
Yes, it’s beautiful on your vanity — but more importantly, it’s a reminder that beauty can be meaningful. And that’s always been the Rare way.
So, whether you’re layering it for a moment that’s all your own or spritzing it on before stepping into your day, Rare Eau de Parfum is more than a scent — it’s a feeling, a memory, a mood.
Because the most beautiful moments? They’re the ones that feel real, intentional, and uniquely yours.
💫 Romanticize your rituals. Celebrate your Rare moments. 💫
Let us know — would you wear Selena’s new signature scent? Tag @BeautyLeeBarand share your #RareMoments with us.
In partnership with Luvme. Editor’s Note: We only select and work with partners that meet our high quality standards, so you can rest assured that we only endorse products we genuinely believe in.
Let me start by saying this: I’m no wig rookie. I’ve cut lace with the precision of a surgeon, finessed hairlines like I’m backstage at Fashion Week, and laid baby hairs that deserved their own soft-launch post. I know my way around a hot comb and a melting spray—trust.
So when I got the chance to try out the Luvme All-Day Comfort Wig, I was curious, but cautious. A glueless wig that promised effortless style, all-day comfort, and secure hold? Girl, I had questions.
But let me tell you something—this unit? She did not come to play. She came pre-styled, pre-plucked, and pretty much pre-perfect. From breezy brunches to humid Miami nights, this wig stayed snatched and soft. No glue, no lifting, no stress. And yes—she feels as breathable as my favorite silk pillowcase.
Here’s what happened when I put her to the test…
A Bit of Backstory:
Before we dive into all the juicy details, let me tell you about Luvme. These folks seriously get it. Founded by people who know what it means to want great hair without the hassle, Luvme is all about premium human hair wigs designed to fit your real life. Whether you’re embracing your natural hair journey, managing hair loss, or just love switching up your look for fun, Luvme was made with you in mind.
What really sets them apart? They’ve totally taken the stress out of wig-wearing. Think beginner-friendly, glueless installs that hold up all day without a salon degree, plus pieces so good you won’t believe they’re wigs. It’s wig-wearing made easy, breezy, and absolutely stylish.
With innovations like lightweight designs, undetectable lace, and real-deal glueless fits, Luvme has truly carved out a space for everyday glam that never compromises on comfort or convenience. They get it—wigs aren’t just accessories; they’re extensions of your confidence and your unique style.
What do I love most? Luvme is all about their people. They listen, adapt, and continually improve the customer experience, ensuring everyone feels supported every step of the way. The result? A vibrant community of thousands of happy, loyal customers who keep coming back for more. And yep, count me firmly in that crew!
First Impressions
Right off the bat, my All-Day Comfort Loose Body Wave Wig arrived pre-styled with a side part. I’m definitely a side part girl myself, usually rocking nice, laying curtain bangs that frame my face just right. But I do switch it up sometimes with a middle part paired with flowing, laid-back curtain bangs—it keeps things fresh and fun.
The texture was super soft, with curls that had the perfect bounce—not too much, just enough to feel effortlessly glam. And the color? OMG, that rich natural blonde-brown blend goes with most skin tones like a dream.
The lace came pre-plucked, so I skipped the usual tweezing marathon. Could I have worn it straight out of the pack? For sure. But, of course, I trimmed the lace a bit to fit my hairline perfectly and make it truly feel like me.
Glueless Install
All-day glueless fit
A lot of wigs say they’re glueless—but this bb? She’s the real deal. I’ve been through enough lace fronts that promise easy wear but still need a cocktail of glue, tape, and prayer just to stay on for a few hours. Not this one. With this wig, you just adjust the straps, and boom—you’re good to go. No slipping, no shifting, no drama.
What really impressed me was how customizable the fit is. It comes with built-in combs and an elastic band to keep everything snug and secure. Personally, I took the band out because I like a little extra comfort (especially in this summer heat), but it’s great to have options. The smart hook feature? Game-changer. It locks everything into place so you can go about your day—brunch, errands, late-night linkups—without a single touch-up.
How I Styled It
Perfect for everyday wear
Now let’s talk texture. The loose body wave is chef’s kiss—not too tight, not too loose. It gives just the right amount of volume and bounce without feeling overdone. Whether I wore it straight or curled, the hair kept that effortlessly chic vibe that makes people do a double-take (in the best way).
And let’s get into the staying power—my curls held up for hours. Sure, a little hairspray gave it some extra hold, but honestly, the hair just behaved. No wild frizz. No crazy tangles. Just soft, touchable glam that held its own through the day (and night).
Because it’s human hair, it’s not completely “throw-on-and-go.” After a few days of wear, I did find myself brushing it out to keep it looking fresh. Nothing major, just a quick sweep to maintain the shape and keep any frizz at bay—especially if you’re running around all day.
I also used some heat to add extra curls, and the hair responded beautifully. It held the style beautifully without getting stiff, crunchy, or dry. That flexibility is a major plus—it means you can switch it up depending on your mood: polished and glam one day, soft and romantic the next. Either way, the movement stays natural and flowy.
Final Thoughts
If you’re looking for a wig that’s easy to wear, looks natural, and doesn’t take a ton of effort, this Luvme wig is definitely worth trying. The glueless install is a total game-changer, and the hair quality? Top-tier—especially for something that’s this low-maintenance and budget-friendly.
Now, let’s be real—it’s not completely “throw it on and go.” You’ll want to keep it brushed out, and a little serum goes a long way in keeping frizz in check. But overall? It’s a solid, reliable choice for anyone craving a chic, everyday wig without the extra fuss.
It’s officially in my rotation, and I already know it’s going to be my go-to for those “I need to look cute, fast” kind of days. If you’re into quick installs and effortless “I woke up like this” glam, this wig? She’s that girl.
As the summer heat begins to fade away, it’s only natural to start daydreaming about fall. While for some that might mean thinking about apple picking and pumpkin carving, we’re busy scoping out the season’s makeup tips and trends. From dramatic, sultry eyes to rosy and flushed cheeks, we’re looking to Pinterest for the best how-tos and image inspiration. Keep reading for five makeup ideas we’re currently pinning to recreate this season.
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Metallic Makeup
Chrome manicures aren’t the only high-shine trend you’ll be spotting this season. Metallics are also having their moment on the eyes. For maximum pigment, try applying one of the shimmering shades from the Urban Decay Naked Metal Mania Metallic Eyeshadow Palette to your lids using your finger, then lightly buffing out the edges with a fluffy blending brush.
We know we know: Smoky eyes for fall — not exactly groundbreaking, right? This year, however, we’re seeing sharper, sultrier takes on the look, also known as “unapproachable makeup.” The look is characterized by a slick, razor-sharp wing, pointed inner corners, and jet-black liner rimming the entire eye. For liner that lasts, try layering a liquid eyeliner over a waterproof pencil — the Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen and the 24/7 Glide-On Waterproof Eyeliner Pencil make a perfect match.
Strawberry girl makeup was everywhere this summer — a subtle wing, scattering of freckles, and the pièce de résistance, dewy, flushed cheeks. This fall, the blush still reigns supreme, but instead of baby pink and sun-kissed red shades, we’re seeing the deep rose, peach, and cranberry hues. To replicate the look, try dusting the Giorgio Armani Beauty Luminous Silk Blush in Mystery on the high points of your cheeks.
A soft brown smoky eye is a timeless choice for fall and winter. This year, update the look with matte and satin finishes rather than shimmery shadows. We recommend reaching for the Danessa Myricks Beauty Groundwork Palette, which includes a mix of neutral powders and creams that can be used on the eyes, lips, and face.
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