100+ Affirmations for Women

Words hold power, which is probably why positive self-affirmations are so effective. Introduced by the ancient Hindus and Buddhists and again in the 17th century by French philosopher Rene Descartes—who famously quoted “I think, therefore I am”—repeating positive statements to yourself is nothing new. Science has shown that using affirmations in your daily life can shift your mindset, boost self-esteem, and change your perspective for the better. We’ve rounded up over 100 positive affirmations for women from all walks of life. Pick your favorite and repeat it to yourself daily, write down a few that resonate with you, or bookmark this page and turn to it as needed. Whatever you decide, these affirmations will help you feel empowered and stop negative self-talk once and for all.

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Positive Affirmations

Everyone has off days; it’s part of being human. However, these positive, daily affirmations will help you lead a happy life full of positive energy, and even the most trying times will be no match for you.

  • I have a strong will and can do anything I put my mind to.
  • I am full of confidence, and everyone around me can feel that.
  • I am who I am, and I love myself for it.
  • I believe in the woman I’m becoming.
  • My inner strength is invincible.
  • I have the ability to do great things.
  • I have everything I need to succeed.
  • I attract happiness into my life.
  • I am powerful and fearless.
  • I am a strong and confident woman.
  • My life is beautiful, and I’m grateful for all that I have.
  • There is nothing I can’t accomplish.
  • I have enough. I do enough. I am enough.
  • I am amazing and capable of far more than I realize.
  • I believe in myself.
  • I don’t have to be perfect all the time.
  • Every day is a fresh start.
  • I can make a difference.
  • My thoughts and ideas matter because I matter.
  • I add value to the world.
  • I am beautiful, powerful, and talented.
  • The world is filled with endless opportunities for me.
  • My contributions are unique and meaningful.
  • I am confident in my sexuality.
  • I empower myself and all the women in the world.
  • I commit to living a joyful and happy life.
  • No one can dull my sparkle.
  • I have what it takes to make my dreams come true.
  • I am unstoppable.
  • The universe has my back, always.
  • I am open and ready to learn.
  • I have the power to stand up for what I believe in.
  • Every challenge is an opportunity to grow and improve.
  • I acknowledge my self-worth.
  • I am living my best life.
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Morning Affirmations

Your mornings set the tone for the day. Make it a habit to repeat these to yourself first thing and grant yourself the gift of an amazing day ahead.

  • Today, I choose happiness.
  • I create my reality.
  • I am confident and capable.
  • The world is my oyster.
  • Today, I release all fear and doubt.
  • I embrace my best self today.
  • It’s OK to make mistakes.
  • My mind is clear and focused.
  • I have slept well, and I am ready to tackle the day.
  • I am too determined to be defeated.
  • My cup is overflowing with abundance.
  • Everything I need comes to me easily and effortlessly.
  • I can do anything, but I can’t do everything.
  • I will accomplish my goals today.
  • My goal is possible.
  • I am on the path that is meant for me.
  • I will be present in every moment.
  • Everything is temporary.
  • All I need is within me.
  • I am the best source of my own motivation.
  • I choose my attitude.
  • I will be present in every moment.
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Affirmations for Health

Health is wealth. But with crazy schedules and chaos, it’s easy to let taking care of your physical and mental health fall on the back burner—until now. With these positive affirmations for optimal health, you’ll feel stronger, more body positive, and shower yourself regularly with unconditional love.

  • My body is a temple, and I treat it with love.
  • I am perfect and complete exactly as I am.
  • I love my body as it is.
  • Self-care is a necessity, not a luxury.
  • I will look after myself.
  • I am beautiful.
  • There is no reason to compare myself to others.
  • I am grateful for my body and all it has done for me.
  • I am comfortable in my own skin.
  • My body is capable of incredible things.
  • I listen to my body and give it what it needs.
  • I nourish my body with food and exercise.
  • I take care of both my body and mind.
  • I’m feeling better each day.
  • I am happy and healthy.
  • I eat a balanced diet.
  • My body is powerful.
  • My mind and body are in harmony.
  • I have so much energy.
  • I commit myself entirely to feeling good.
  • My mind is strong and disciplined.
  • I am attracting positive people and circumstances into my life.
  • Being confident comes naturally to me.
  • I love myself unconditionally.
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Affirmations for Healing

In moments of doubt and questioning your self-worth, turn to these affirmations to ground yourself in the present and remind yourself that you have conquered everything you’ve ever faced.

  • I am worthy of love.
  • I am healing.
  • Even on my weakest days, I get a little bit stronger.
  • I am a whole person; I complete myself.
  • When struggling, I grant myself grace and compassion.
  • I made the right decision.
  • Change is hard, but I can do this.
  • I deserve to experience joy and laughter.
  • Life is full of magic.
  • It will get better.
  • All is well.
  • I trust my judgment.
  • I choose joy over sorrow.
  • I am in control of my own safety now.
  • My intuition is a helpful guide.
  • I will always do my best, and that is enough.
  • I am surrounded by people who uplift and want the best for me.
  • My home should be a haven of peace, warmth, and safety.
  • There is nothing wrong with me. I am not broken in any way, shape, or form.
  • My past does not define me.
  • I am in control of my own story.
  • I forgive myself.
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Affirmations for Dating

These love affirmations will help you cultivate and strengthen the relationship you have with yourself, and if you want a partner, they’ll help attract the right one into your life.

  • I am open to love, and I attract my ideal partner.
  • Being in my own company is fulfilling and important.
  • I love myself.
  • I am not alone; I am surrounded by people who love me.
  • The right person will come at the right time.
  • I don’t chase; I attract what is meant for me.
  • The most important relationship is the one I have with myself.
  • I complete myself.
  • I answer to no one but myself.
  • Being single does not make me less than.
  • My life is full of endless opportunities I am free to choose.
  • I have freedom.
  • I love my own company.
  • Dabbling in new hobbies is right at my fingertips.
  • Being in a relationship does not equal happiness.
  • Being single is not the same as being alone.
  • Every day, I will practice the art of self-love.
  • I am 100% responsible for my own happiness.
  • I don’t have to change myself for anyone else.
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Affirmations for When You’re Struggling

Use these affirmations to embrace your power and remind yourself just how capable you are day in and day out.

  • One day at a time.
  • I am stronger than I know.
  • My actions are the one thing I can control.
  • I am on a good path.
  • I wake up every day with courage.
  • My life is a gift.
  • I decide who I become.
  • I am stronger than whatever life throws my way.
  • I have the strength to keep going.
  • I can and I will.
  • Amazing things are coming my way.
  • I like who I’m becoming.
  • I am changing my life.
  • Negative thoughts will not get me down.
  • What I do today creates a better tomorrow.
  • I can do this. I won’t give up.
  • I have the courage to say “no.”
  • Every day is a blessing.
  • I can change my story.
  • I am willing to work on myself.
  • Everything will be OK.
  • My bravery shines in everything I do.
  • Life is tough, but I’m tougher.

‘Latte Makeup’ is the Internet’s Latest Craze—Here’s How to Recreate It

Let me be the first to say that I’m all for ending the internet’s obsession with naming beauty and fashion trends after seemingly random foods (tomato girl? blueberry milk nails? SOS). However, if there’s one food-or-drink named trend that I can get behind, it’s latte makeup. Aside from being admittedly aptly named, the viral look is easy to recreate and is uber-flattering on all skin tones and eye colors.

The latte makeup trend is essentially exactly what it sounds like a sultry, bronzed makeup look created with different natural shades of brown. Warm coffee colors are highlighted through a creamy bronzer, a smudged brown eyeliner, and a juicy but neutral-toned lip. For those of you with perpetually rosy cheeks, latte makeup is a win because it eliminates bright pink or red blushes and instead focuses on more bronze, neutral tones. The term was coined on TikTok by beauty guru Rachel Rigler, but the look itself originated from Australian makeup artist Tanielle Jai (who, for those invested, has stated that she is totally behind the “latte” name).

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So, What Is Latte Makeup?

Say hello to “latte makeup.” And just like the countless coffee orders that range from every single shade of espresso and beige — the trend, too, is all about using natural shades of browns and bronzes to create a truly sun-lit glam.

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Danielle Estrada, a makeup artist and one of the many creators who has shared her spin on the glowing look, notes that the viral underpainting methodsuits this glam the most — which, ICYWW, is a face contouring technique made popular by Mary Phillips, the celeb-loved artist who frequently works with the likes of Kendall Jenner and Hailey Bieber.

Why underpainting, you ask? Well, the method creates a softly contoured look underneath your favorite products. And to get the best results, you typically should be reaching for lightweight complexion products, like glowing skin tints with a more sheer, buildable finish.

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As for the inspo pic that the latte glam is based on? Well, Australian-based Tanielle Jai is the makeup artist behind the look (which dates back to around 2018). In a recent Instagram post, she notes: “They call this the “latte makeup” but it’s just bronzed makeup using caramel tones.”

Of course, if you’re watching The Idol, you may see a similar sultry look on Lily-Rose Depp, throughout summer, this toasty, sun-kissed glam has been everywhere.

@makeupbymonicaa

@Monica Ravichandran ✨ I WASNT EXPECTING TO LOVE IT 👁️👄👁️ OBSESSED 🤌🏽✨🤎 Latte makeup on brown skin part 2 🤎 inspo @Rachel Rigler Products are linked in my LTK with shades @Half Magic Beauty brown blush @about-face matte fluid eye paints @Rare Beauty metallic shadow sticks @makeupbymario highlighter @Persona Cosmetics dark brown eyeliner @Maybelline New York tattoo studio gold eyeliner @Tower 28 Beauty oneliner and lip jelly #browngirlmakeup#lattemakeup#lattemakeuplook#brownskinmakeup#desi#melaninmakeup#makeuptrends#viralmakeup#browngirlfriendly

♬ original sound – Monica Ravichandran ✨

With over 28M views and counting, it’s time to sip on this café au lait trend. Don’t worry, we’ve got you covered with an easy breakdown on how to achieve the latte girl makeup look.

How to recreate the “latte” makeup look

The bronzy, glowy base

The base of the latte makeup look includes a sheer-coverage foundation or skin tint, cream bronzer, concealer, and a powder bronzer to seal it all in. To achieve a natural, sun-kissed effect, Rigler recommends putting your foundation or skin tint everywhere except your nose to let your natural freckles come through; you can also use a freckle pen to create freckles after finishing the base. Add a healthy amount of cream bronzer or contour to your cheeks, a little bit of concealer wherever you need it, and blend well. Finish with a powder bronzer, and you have a latte makeup base.

ILIA Super Serum Skin Tint

Rare Beauty by Selena Gomez Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

Fenty Beauty by Rihanna Eaze Drop Blurring Skin Tint

MERIT Minimalist Perfecting Foundation Stick

MAKEUP BY MARIO SoftSculpt Shaping Stick

PATRICK TA Major Sculpt Contour & Powder Duo

SAIE Glow Sculpt Multi-Use Cream Blush

FRECK Original Freckle Pen

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The shimmery brown eye

After watching dozens of latte makeup tutorials, I can confidently say that there is no “wrong” way to achieve a latte eye. For an everyday recreation of the look, you can blend your powder bronzer into your crease, add a bit of smudged brown eyeliner to your lash line, and call it a day. If you want to make your latte makeup look to be a bit more glam, use a darker brown eyeshadow in your crease, add a smudged brown eyeliner to both your lash line and water line, and pop a bit of gold eyeshadow on your inner corner for a sexier iteration. Regardless of how you opt to create your latte eye look, minimal mascara is key for allowing the brown tones to shine.

BENEFIT Hoola Caramel Bronzer

TOWER 28 Brown Oneliner

CHARLOTTE TILBURY Eyes to Mesmerize Cream Eyeshadow

LAURA MERCIER Caviar Stick Eye Shadow

HOURGLASS Glitter Eyeshadow

MAKEUP BY MARIO Matte Eyeshadow Palette

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The glossy-but-neutral lip

To finish your latte look, a neutral lip is the way to go. Grab your favorite nude, caramel-toned, or brown lip liner, and finish with a gloss that contributes to the melted effect of the makeup. In her original latte makeup tutorial, Rigler takes the excess bronzer and foundation left over on her beauty blender and pats it over her lips before applying liner for an even more neutral look.

TOWER 28 Brown Oneliner

RARE BEAUTY Kind Words Lip Liner

FENTY BEAUTY Clear Gloss Bomb

SUMMER FRIDAYS Lip Butter Balm

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How to recreate “latte” makeup on different undertones

If your initial reaction to latte-inspired makeup looks is “No way, that’s not for me,” think again. Many of the original pictures and videos of the viral trend are used on people with bronzed, olive complexions, but the look is just as flattering on fairer and deeper skin tones alike. (That’s right, fair-skinned gals—you don’t need to self-tan to high heaven to achieve the look).

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Jai has released several follow-up videos explaining how to recreate latte makeup on different undertones. People with cool undertones should lean into ashy, taupe-y browns, while those with warm undertones should seek out browns with a pinker undertone. Prioritizing shades of brown that will compliment your skin tone—rather than wash it out—is the key to making latte makeup work for you.

@taniellejaimua

Replying to @Bunnybunz do you know your undertone? It will help you decide what the best colours are for you! #undertones #colourwheel

♬ original sound – Tanielle Jai

For cool undertones

MERIT Minimalist Perfecting Foundation Stick

SUMMER FRIDAYS Sheer Skin Tint

MILK MAKEUP Sculpt Cream Contour Stick

FENTY BEAUTY Match Stick Contour

PATRICK TA Major Sculpt Contour & Powder Duo

NATASHA DENONA Glam Eyeshadow Palette

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For warm undertones

ILIA Super Serum Skin Tint

FENTY BEAUTY Eaze Drop Skin Tint

MAKEUP BY MARIO Soft Sculpt Shaping Stick

MILK MAKEUP Sculpt Cream Contour Stick

PATRICK TA Major Sculpt Contour & Powder Duo

TARTE Bloom Clay Eyeshadow Palette

There you have it. A warm cup of coffee in the form of makeup. Will you be trying the latte girl makeup trend this season?

Rockstar Inspired, Slept in Makeup Will Be Huge This Fall

Embrace the allure of the day-after makeup look that has taken the beauty world by storm. We’ve all experienced those mornings after a late night when washing our face and performing a full skincare routine feels like an impossible task. But fear not, because the slept-in makeup trend is here to save the day – and no, you don’t have to sleep in your makeup to achieve it. Drawing inspiration from the rockstar lifestyle and its effortlessly cool appeal, this trend celebrates a grungy, non-perfect aesthetic that exudes an air of romanticized rebellion.

This trend is not about precision at all, making this look great for last-minute rendezvous and busy nights. The main emphasis is on the eyes. We recommend starting with Maven Basic Beat Cream Eyeshadow Baseto lock everything into place. No touch-ups are needed. Your eye makeup can be as simple as blending a warm neutralcolor all over the lids. Feel free to use your fingertips because this trend glorifies an undone application. 

From there, the look comes down to the eyeliner itself. Be sure to opt for a pencil liner, rather than a liquid because you want to be able to blend it out. While NOVABEAUTY Gel*ous Long Wear Waterproof Eyeliner always does the trick, you can swap for a metallic-based liner for added dimension. Apply this on the top and bottom of your eyes – and consider lining the waterline for a more intense look. Next, blend the eyeliner with a Q-tip or a smudge brush for a soft smokey eye effect. Once complete, curl your eyelashes and add some mascara to achieve va-va-voom lashes. And there, you’re ready for a night out on town. 

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Rockstar Inspired Tutorial:

The Best Products to Try if You Want Juicy, Plump Lips

After years of caking our lips with drying, opaque liquid lipsticks that made us look like a corpse after a couple of hours, it’s no secret that what’s considered the hot thing in lip products has done a 180. Gone are the days of the word “matte” being the most sought-after thing in lips, and instead, hydrating, juicy products have taken their place.

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There’s nothing quite like a pout that looks hydrated, dewy, and coated in a sheen that captures the overall clean, low-maintenance beauty look that everyone’s been trying to achieve over the past few months. Having lips that get you compliments doesn’t require a trip to the injector—all it takes is having a few products you can turn to to make yours as plump and juicy as possible.

These tried-and-true products will make your chapped lips a thing of the past and will make a full, hydrated pout your present and future. 

MAKEUP BY MARIO

MoistureGlow™ Plumping Lip Serum

7 shades available

If you want juicy, moisturized lips with a hint of color, this product will be your new holy grail. It’s a hydrating, melting, glossy balm that leaves lips with a high-shine, plump finish. Let’s just say there’s a reason it was sold out for months after it was released.

HAUS LABS

PhD Hybrid Lip Oil

4 shades available

Finding a non-sticky gloss used to be next to impossible, but not anymore. This lip oil comes in four shades (including a clear) that gives lips lightweight hydration and a completely non-sticky shine. If it’s TikToker Mikayla Nogueira’s favorite lip oil, you know it must be good.

HOURGLASS

Phantom Volumizing Glossy Bomb

8 shades available

If you’ve been on TikTok lately, odds are you’ve seen this product (likely dozens and dozens of times). This gloss-balm hybrid nourishes, hydrates, and plumps lips while delivering the color payoff of a lipstick. It’ll leave you with a dewy, high-shine pout with a wash of color that’ll make it your new favorite lip product for fall.

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LAWLESS

Forget The Filler Overnight Mask

2 shades available

If you’re looking for a treatment that’ll make your lips have a lasting plump, look no further. This overnight lip-plumping treatment supports natural collagen production and uses hyaluronic acid so you wake up with lips that look bigger (and will stay that way with continued use). In both a soft pink and cherry shade, you also can use it over a lip liner for a gloss alternative that’ll treat your lips all day long.

RHODE SKIN

Peptide Lip Treatment

3 flavors available

When Hailey Bieber’s skincare line, Rhode, dropped, everything sold out almost instantly and has been getting rave reviews ever since. Their Peptide Lip Treatment is a restorative balm for plump, soft lips, and has over 6,000 reviews and a 4.7-star rating. After a month of use, I can vouch that it’s by far the most hydrating lip product I’ve ever used. A future me is stocking up, but lately, I’ve been taking the one I have everywhere I go.

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TARTE

Maracuja Juicy Lip Plump

8 shades available

Another TikTok-viral product, this is a gloss and treatment in one that will give you immediate, lasting hydration. With just a couple of swipes, you’ll get the same shiny payoff as a gloss with a sexy wash of color.

KOSAS

Plump + Juicy Lip Booster Buttery Treatment

We’re living in a world where lip treatments aren’t reserved exclusively for at-home use. Putting on your favorite mask and heading out of the house can look just as good as a gloss, but with added benefits. This treatment has a rich, buttery formula packed with fatty acids and lip-boosting actives for your healthiest-looking lips ever.

IRIS & ROMEO

Power Peptide Lip Balm

7 shades available

This cult-favorite lip product has racked up a perfect five-star review, and when you experience it, you immediately understand why. It’s a rich, buttery lip balm formulated to not cause more dryness and deliver a sheer, buildable wash of color. Not only does it increase lip volume and firmness, but it hydrates deeply every single time you put it on.

LANEIGE

Lip Sleeping Mask

5 flavors available

If there’s one lip product our editors can’t live without, it’s Langeige’s famous Lip Sleeping Mask. The ultra-hydrating, leave-on mask has won award after award, with reviews swearing that it banished dry lips for good. Overnight, it’ll transform your lips and diminish the look of fine lines, both of which you’ll see and feel the benefits of all day long.