YSL Beauty introduces Libre Berry Crush Eau de Parfum, a bold new chapter in the LIBRE fragrance universe defined by indulgence and intensity. Fronted by Dua Lipa, the global campaign captures a sensorial tension—sweet yet daring, playful yet grounded. Freshly crushed raspberries collide with LIBRE’s iconic floral signature, where French lavender and Moroccan orange blossom create a craving that feels both exhilarating and addictive. Rich, fruit-forward, and unapologetically expressive, Libre Berry Crush reframes freedom as something tasted, devoured, and fully felt.
Libre Berry Crush leans fully into indulgence, where LIBRE’s floral heart bursts with fruity intensity and unapologetic desire. Juicy raspberry and creamy coconut are freshly crushed into the fragrance’s signature structure, layered between invigorating French lavender and sensual Moroccan orange blossom. The result feels dripping with deliciousness—bold, addictive, and irresistibly craveable.
This indulgent shift is mirrored in the bottle itself. The iconic LIBRE silhouette, inspired by sharp tailoring and tuxedo lines, is reimagined in vivid berry-red hues. Radiating in scarlet tones reminiscent of pulpy raspberries, the bottle becomes a visual extension of the scent—vibrant, daring, and impossible to ignore.
Dua Lipa’s presence within the LIBRE universe feels instinctive, shaped by a long-standing dialogue between the artist and YSL Beauty. Her return for Libre Berry Crush deepens that connection, channeling freedom and self-expression through a more playful, indulgent lens. The campaign’s visual language draws from contemporary digital culture, capturing an energy that feels cheeky, expressive, and confidently modern—an evolution of LIBRE’s attitude rather than a reinvention.
At its core, the LIBRE fragrance universe is defined by a statement floral identity rooted in French lavender and Moroccan orange blossom. These signature notes anchor every interpretation, grounding each chapter in bold femininity and self-expression. With Libre Berry Crush, that iconic structure is softened and sweetened, revealing a gourmand edge that proves strength and indulgence can coexist within the same olfactive language.
With Libre Berry Crush, the LIBRE franchise takes on a lighter, more youthful energy—one that feels instinctive rather than styled. Known for its empowerment-driven identity, the collection softens here, inviting fragrance to be worn as a joyful sensory expression. The prominence of raspberry brings a sense of immediacy and appetite, shifting the mood toward playfulness and pleasure while keeping LIBRE’s confident spirit intact.
Libre Berry Crush reminds us that modern beauty is meant to be felt as much as it is seen. Bold florals meet juicy raspberry, indulgent coconut, and playful textures that invite touch, scent, and delight. Dua Lipa embodies this spirit effortlessly, bridging worlds and moods with an energy that feels personal, playful, and magnetic. In this chapter of the LIBRE universe, freedom takes shape as flavor, movement, and sensation—proof that fragrance can be a statement, a story, and a moment of joy all at once.
The Beauty Pulse
Libre Berry Crush radiates contemporary energy, where juicy raspberry, creamy coconut, and floral sophistication converge with modern pop culture. Dua Lipa channels this rhythm effortlessly, bringing charisma, digital fluency, and playful magnetism to the LIBRE universe. The fruity-floral twist adds approachability without softening LIBRE’s confident identity, making this launch feel vibrant, compelling, and socially resonant.
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Extra Style Notes
Brand DNA
YSL Beauty embodies the daring elegance of Paris, translating the maison’s iconic flair into fragrance, makeup, and skincare that celebrate boldness and self-expression. From cult-favorite scents to standout color cosmetics, each product reflects a modern approach to luxury—where audacity meets sophistication, and every formula invites confidence, creativity, and individuality.
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