Mascara has been a staple in our makeup routines for ages, so it’s surprising to see so many people, especially Gen Z, embracing a mascara-free look. But don’t get it twisted, this trend isn’t all about going bare-faced. Many are still rocking a full face of makeup, just skipping the lashes. Interestingly, ditching this step can draw attention to other features, like your cheekbones and facial structure. As they say, please don’t knock it until you try it! Here’s our guide to mastering the full face, no mascara makeup trend that’s taking over.
As expected, this look starts with your usual routine. Prep your skin thoroughly, then move on to your favorite foundation and a creamy concealer. Lightly sculpt your face with bronzer to add warmth during the cooler months. Pair the chiseled cheekbones with a blush that complements your natural undertones for a fresh, radiant flush. To lock it all in, strategically set areas under your eyes with a loose powder, keeping your base intact.
For the eyes, less is more. Stick to soft, everyday tones like a wash of warm brown or subtle gray across your lids to add depth. Then, tight-line your upper waterline to enhance your lash line without looking too done up. Instead of mascara, focus on curling your lashes for a natural lift and consider applying a lash serum for added shine. You can dab a tiny amount of balm, like Aquaphor, on the tips of your lashes for a glossy finish. Wrap it up with a swipe of your favorite lip color.
The full-face, no-mascara makeup trend is effortlessly chic and versatile!
YouTuber Teaira Walker shares her flawless everyday makeup routine in this tutorial. She gives herself a glossy lip, a natural eye, and a matte complexion. Our favorite part? Her fake lashes. They give her extra oomph without going over the top.
Foundation-Free and Fly
If you’d rather skip the foundation or CC cream, give this tutorial by Melanin Michie a try. She uses minimal product and artfully placed concealer on areas of discoloration to achieve a luminous, healthy complexion. It accentuates her skin without covering it up. In the market for a new concealer? Check out the Rare Beauty by Selena Gomez Liquid Touch Brightening Concealer. Just don’t forget to put on SPF if you’re going outside.
Glow Baby, Glow
In the no-makeup makeup tutorial ahead, YouTuber Briana Monique shares some tips for getting your glow on without looking slick or oily. She opts for lightweight, dewy, and radiant complexion products, sparkly liquid highlighter, and high-shine clear gloss (we love the Dior Lip Glow Oil). If you’re just looking to even out your complexion without applying a lot of products, this is the tutorial for you.
YouTuber Dana Alexia creates a skin-focused look that’s full coverage and emphasizes the inner corners of the eyes with a sparkly eyeshadow. Plus, it’s super easy to follow. For this look, we recommend reaching for the Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick or Laura Mercier Caviar Stick Eye Shadow, since the crayon format will allow you to concentrate the pigment in the inner corners of your eyes as Alexia does in this tutorial.
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Expert Makeup Tips for Black Women
Tip 1: Prep Your Skin Before Applying Makeup
Any makeup artist will tell you that flawless makeup application starts with prepping your skin. “Always start with prepping skin with a proper skincare routine to create a smooth base for makeup application,” says pro makeup artist Cherish Brooke Hill. “This will help your makeup last longer and create a smooth canvas.” Above all, you’ll want to make sure your skin looks and feels hydrated. For lightweight, and refreshing moisturizers, check out the Fenty Skin Hydra Vizor Refillable Invisible Face Moisturizer SPF 30 with Niacinamide/ LANEIGE Water Bank Blue Hyaluronic Gel Moisturizer.
Tip 2: Know the Difference Between Setting Powder and Finishing Powder
According to Hill, “Knowing the difference between setting powder and finishing powder is key.” If you’re new to doing your makeup, we don’t blame you for not realizing there was a difference. “Setting powder keeps makeup in place and controls shine while finishing powder blurs imperfections for a polished look,” she says. When using both, be sure to use setting powder first, then follow it up with finishing powder, like Laura Mercier Translucent Loose Setting Powder, as the final step in your makeup routine.
Tip 3: Understand Your Undertones
Undertones refer to the shades that underlie your natural skin tone, and they can be cool, warm, or neutral. Once you identify your undertones, you can “pick makeup shades that harmonize with your natural complexion,” Hill explains. Your undertones should help inform the shades of makeup you opt for, and we’re not just talking about foundation or concealer. You can apply your knowledge of your undertones to choosing blush, eyeshadow, lipstick, and everything in between. “Makeup colors that align with your undertone create a harmonious and balanced appearance,” says Hill. “The wrong undertone can make colors appear ashy, dull, or overly vibrant.”
Not sure what kind of undertones you have? Take a peek at the veins on the inside of your arm. If you have blue veins, you likely have cool undertones, while having green-hued veins may mean you have warm undertones.
Tip 4: Test a Few Different Foundation Shades
When trying to find your closest shade match for foundation, you’ll have the best luck if you try a few different options. When standing in the drugstore beauty aisle, “based on your undertone, select a few foundation shades that seem close to your skin tone,” says Hill. “Putting bottles or doing swatches next to each other is great because it makes it easier to detect undertone.” She recommends testing the shade options on your jawline at the spot where your face meets your neck. “The ideal shade will blend in without creating a noticeable contrast.” If you are still not sure which is the best match, go outside and take selfies. Comparing the shades in natural outdoor lighting should help you choose.
Tip 5: Consider Your Skin Type
Picking the right makeup formulas may seem intimidating, but once you consider your specific skin type, it becomes much easier to narrow down your search. With a foundation, it is a good idea to shop for formulas best suited to your skincare concerns and needs. For example, if you have dry skin, look for hydrating foundations infused with ingredients like hyaluronic acid and glycerin, such as the YSL Beauty All Hours Foundation. If you have oily or breakout-prone skin, you may want to opt for a mattifying formula, like the Estée Lauder Double Wear Stay-in-Place Foundation. Additionally, think about the type of makeup looks you gravitate towards. If dewy makeup is your vibe, you’ll love products with radiant or luminous finishes.
Tip 6: Try Underpainting
Underpainting is a method of makeup application in which you apply your bronzer, contour, concealer, and blush before applying your foundation. It gives your makeup a more natural-looking, glowy finish. “This [technique] works better for deeper skin because you don’t want to have harsh lines that come from adding a darker color on top of skin that’s already really deep,” makeup artist Jonet Williamson advised. “You get the benefit of adding structure underneath and having it look like it’s coming from within, so it looks more natural.” A liquid blush formula, like the Urban Decay Hydromaniac Dewy Liquid Blush, works great for this.
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