The Best LGBTQ+ Beauty Influencers to Follow on TikTok, Instagram and Youtube

When we’re scrolling through our fave beauty accounts on social media, we’re often so focused on the stunning makeup looks that we forget about the actual artists creating them and what they mean to their followers and subscribers. This can be especially true for LGBTQ+ beauty influencers on TikTok, Instagram, and Youtube, who inspire and uplift so many by sharing their personal stories and, of course, through their work. Below, meet 9+ of our favorite LGBTQ+ content creators you’re going to want to follow, ASAP. 

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Hyram 

For unsolicited (yet totally welcome) skin-care advice, subscribe to Hyram’s TikTok account like, now. He’s always sharing what products to buy (he’s a huge CeraVe fan!) and has dedicated his account to helping followers get their skin-care routines in check. If you’re lucky, he may even duet your skin-care routine.

Bretman Rock 

For a mix of skin, makeup, lifestyle and getting ready content, follow Bretman Rock on Instagram and Youtube. He’s an extremely talented makeup artist, has a great sense of humor and fabulous hair.

Bretman has 12 million followers on Instagram but he still doesn’t get the recognition he deserves on a worldwide scale. I’ve followed him from the beginning and he’s one of the few influencers whose personality hasn’t changed with fame. He’s humble, hilarious, super proud of his Filipino heritage, and is unproblematic. Honestly, he’s been doing this for years and has managed to stay out of the drama. He is who he is, which is why his followers love him.

GlamazonTay

Glamazontay’s YouTube channel is a beauty, fashion and lifestyle destination. She does everything from hair tutorials to outfit hauls and has enough GRWMs to help you slay for months on end. Watching her videos is basically like hanging out with one of your friends.

James Charles

Oh, James Charles. He’s known for his whimsical glam makeup tutorials, iconic YouTuber collabs and huge community of sisters. Plus, he’s wildly entertaining. Definitely worth a follow, but don’t blame us if you get a little bit addicted.

Patrick Starr

If you’re not already following Patrick Starr, who’s an amazing content creator and founder of the new beauty brand One Size, now is definitely the time to subscribe. Not only does he have a bright and bubbly personality, he also produces movie-quality videos that are mesmerizing to watch. He’s also known for creating over-the-top drag makeup.

With over 4.6 million followers on Instagram, Starr is undoubtedly a, well, star. He’s all about the long lashes, head wraps, wigs, and long gowns, and his makeup tutorial videos are full of uplifting vibes and humor. Starr oozes confidence and self-love—it’s part of what makes him so inspirational. He’s teamed up with big-name beauty brands like MAC and Benefit Cosmetics, and he’s worked with celebrities such as Kim Kardashian and Jessica Alba to create fun beauty content. Trust us, you want to give him a follow.

Gigi Gorgeous

An OG YouTuber, Gigi has been delivering makeup videos and challenges for years. She’s documented everything from her favorite beauty products to her transition with the support of her followers all the way.

Julie Vu

Not only is Julie Vu talented at slaying a smoky eye, she also gets real on her channel about everything she’s going through. As a trans woman, Julie has shared her transition from the beginning and continues to inspire people with her honesty. Go for the beauty tutorials (her perfect wand curls tutorial comes to mind) and stay for the funny challenges and informative videos about transitioning.

Jazmina Daniel

The queen of lip art, you’ve likely seen her lip looks floating around your Instagram feed. She’s recreated everything from iconic works of art to album cover artwork. She’s also incredibly fashionable.

 Mei Pang

Pang came on my radar a few months ago when one of her videos popped up on my Twitter feed. From the moment the video started, I was in awe. Her looks seem intricate but they’re actually super easy to emulate, kind of like a lazy way to fake a flawless look. Plus, her down-to-earth attitude is something that many can vibe with.

Pang isn’t the girl-next-door—she’s your badass friend who gives it to you straight. She constantly features her head-to-toe tattoos on her Instagram and serves fierce makeup looks, too. They’re not your typical beauty looks; she often does full-face makeup with bold colors and shapes that are embellished with pearls, rhinestones, and more. On her feed, Pang is also incredibly open about her sobriety and what that journey has looked like for her.

Deon

The blend honey, the blend! I thought my blending game was on point, but Deon makes me look like an amateur. He only has 18,000 followers and I don’t understand why he doesn’t have more. Colorful eyeshadows can be scary to use but I love that Deon uses them at every chance he gets. He shows that with practice, bright colors can be tamed.

Clark describes his aesthetic as “special occasion,” and his looks are the intersection of glam and fierce. He says that wearing makeup gives him a confidence boost and makes him feel snatched, but what he loves most are the comments he gets from his followers saying that he’s inspired them. 

Nikkie de Jagger

f you love makeup tutorials, odds are de Jagger has popped up as a suggested video or account on your feed. With over 15 million followers, she’s earned the title of a beauty mogul and expert, and her makeup looks prove it. They’re colorful, bright, and bold, and de Jagger always breaks them down in easy-to-follow steps. In January, she posted a now-viral video in which she came out as transgender after someone threatened to out her. Since that moment, she’s been more open about her journey as a trans woman and how makeup plays into it.

Myla

If you’re looking for beauty influencers who post mood-boosting looks, search no further. Myla’s fun makeup looks are straight out of an Instagram filter, featuring everything from smiley faces to daises to butterfly wings. For her, makeup is about creativity, playfulness, and self-expression, just as it should be.

Did I miss any of your favorite LGBTQ+ influencers? Of course, there are thousands of talented LGBTQ+ influencers out there, but check this talented bunch out when you’re looking for someone new. And remember, we choose who we follow, even if the talent is there, let’s try not to make problematic, negative people famous.

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Photo: @MeiPang

Our Favorite Youtube Tutorials for a Soft Glam Look

If you’re determined to up your everyday makeup game this year, a soft glam routine is a way to go. Whether you’re just joining video calls or hanging out with roommates, a soft- neutral smoky eye, highlighted skin, and long lashes will have you looking chic and pulled together without being too over the top. Not sure where to start? We’re rounding up a few of our favorite soft glam Youtube tutorials below. 

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Wing it Out 

This tutorial from The Queen Hadassah is great for darker skin tones and walks you through, step by step, how to create the ultimate sultry glam. She keeps the skin and her lips fairly neutral, while placing an emphasis on her eyes with a thick wing.

Light-Handed 

If you have fair skin, eyeshadow can feel heavy pretty quickly. To keep your glam looking soft and subtle, follow this video from Sacheu. She focuses on warm neutrals and blending to keep the look light and fresh. 

All About the Eyes

The shimmery rosy pink look ahead is perfect for any occasion — especially Valentine’s Day. And thanks to Ashley, recreating the glam is doable in under 15 minutes. If pinks aren’t for you, feel free to use her technique while swapping out the shades for burnt oranges or browns.

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Selfie-Ready

This look by Jordyn Woods and Kally are quick, easy and glamorous. It features a sultry brown eye and a neutral matte gloss lip. Their go-to lippie happens to be one of our personal favorites, the MUA Lip Liner in Obsession NYX Lingerie Push up in Seduction NYX Filler Instinct Lipgloss.

Also, checkout K E M M I E for a Soft Glam below! She is an amazing MUA and her looks never misses. And that’s on what…. PERIOD. LOL

Golden Goddess

For a tutorial that gives golden hour glam, check out this video by Linasha. She applies bold yet natural lashes, a neutral eye and ultra-glossy lips. It’s a face beat that you can rock all year round. 

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Brighten Things Up

A natural glam look with a pop of color, this style by Sydney Lilian is a go-to for days when you want to take it up a notch. The orange undertones of the eye makeup will definitely make your eyes pop — especially when you’re wearing a face mask. 

Photo: @teairawalker

6 Tips to Stop Makeup From Transferring onto Your Clothes and Protective Masks

Getting makeup on your clean white t-shirt or face mask is frustrating. Not only will it add to your laundry load, but it also leaves you with streaky or patchy looking makeup. And while it might seem easier to skip foundation and face makeup and stick to just eye makeup instead, there are tricks to preventing makeup transfer. Here, we’re sharing some of the best tips to keep makeup in place.

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Spray Your Mask With Setting Spray

Once you’ve finished setting your makeup, make sure you spritz the inside of your protective face mask with some setting spray as an extra layer of insurance. The OFRA Makeup Fixer Setting Spray and Tarte Cosmetic maracuja miracle mist setting spray are perfect for this. 

Try a Waterproof Formula 

To ensure maximum protection, make sure you’re opting for a waterproof formula. It may seem straightforward, but trust us when we say that these formulas are long-lasting and stay in place. We recommend the SELENA GOMEZ’S RARE BEAUTY Concealer.

Set Everything

You probably know that setting your makeup is necessary for long-lasting results, but as vlogger Manny MUA shows in this video, there’s a technique to achieving a truly transfer-proof finish. First, he applies his moisturizer and then sets it with a translucent powder and the Urban Decay All Nighter Spray. Then, he primes his face with a tacky primer to help keep the foundation in place. After he applies his foundation and concealer, he sets his face again with a translucent powder, except this time he lets the products sit on his face for about five minutes. Once the five minutes are up, he sets his face again using a spray before finishing the rest of his face with bronzer, highlighter and blush. Finally, he goes in with one last round of translucent powder all over his face.

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Use Your Hair as a Shield 

In this video, fashion blogger Naomi Boyer shows us how to safely put on a clean shirt after applying makeup. The trick is to comb your hair in front of your face. Then, while looking down, pull the opening of the shirt as far apart as you can and quickly pull it over your head. 

@naomiboyer

How to avoid getting makeup on your clothes when putting them on #fashionhacks #tiktokfashion #fyp @asos

♬ original sound – Naomi Boyer
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Press and Roll 

Using a very light touch and a soft facial tissue, use vlogger Crystal’s press and roll method to absorb excess makeup that could potentially get onto your clothing or mask.

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Be Gentle with Your Mask

After completing and setting a full face using long-lasting formulas, Marie Jay says that the key to avoiding transfer onto a protective face mask is to apply the mask strategically. Instead of hooking the mask on one ear and sliding it across her face to the hook the other ear, which can cause transfer, she opens the mask, gently holds it in the center of her face without applying too much pressure and then hooks each ear in place. It’s a small step, but it’s one more thing that can help to ensure your makeup stays in place.

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How to Use and Clean Reusable Makeup Remover Pads

If you use micellar water, toner or any kind of makeup remover in your routine, you probably go through a lot of makeup-removing pads. While these cotton rounds might seem better for the environment than makeup wipes (which are often made of non-biodegradable materials such as polyester), filling your trash with so many single-use pads can have a negative environmental impact, too. This is why we love using reusable makeup pads. Not only are they eco-friendly, but also they help you save money in the long run. 

Garnier has made reusable rounds even more accessible with its launch of the Micellar Cleansing Eco Pads. The rounds, which come in packs of three and cost less than $10, are made of soft microfiber. Each pad can last up to 1,000 washes and help effectively and gently remove makeup and impurities without leaving any residue behind. We’re obsessed! Here’s how to use one in your routine. 

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STEP 1: Saturate the Pad 

Apply your makeup remover or toner of choice directly onto the pad. Our current go-to makeup remover and morning cleanser are the Garnier SkinActive Micellar Cleansing Water with Vitamin C

STEP 2: Swipe on Skin

Gently sweep the pad over your skin (it’s safe to use the pads over your eyes) until all makeup is removed or you’ve saturated your skin with your toner. 

STEP 3: Clean Your Pad

After each use, hand wash the pad with soap and water until clean. You can give it a deeper clean once a week by tossing it into the laundry. Lay the pad flat to dry. We like to store them in a soap dish or a small mesh laundry bag to keep them dry and hygienic. 

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