Gen Z undoubtedly exhibits a pronounced fondness for niche style aesthetics and one of the prevailing trends this year is the coquette aesthetic. Drawing inspiration from the refined elegance of the Victorian era, it manifests as an ultra-feminine style replete with ruffles, pastel hues, and an overall air of romance. While assembling outfits in shades of baby pink embraces the coquette style, how does this aesthetic translate to makeup? In essence, coquette makeup embraces dewy skin, dreamy eyes, and an abundance of blush. Continue reading to discover how to effortlessly recreate this ethereal makeup look.
Now, carefully apply a bit of eyeliner in a slight wing to elongate the eyes. From there, either go in with mascara or tack on a pair of fluffy, natural falsies. This will enhance the flirtatious nature of this look. The finishing touch comes down to your lips. A soft pink color that ties back to the blush will round everything out. For an ultra-glossy sheen, feel free to apply the Gucci Luminous Gloss to your lips as well. This rosy coquette makeup is the perfect match for your soft girl outfits.
We don’t know about you, but we can’t resist a major TikTok trend, especially one as cute and flirtatious as #CoquetteMakeup. The coquette aesthetic has been gaining MAJOR traction on TikTok for the past year. It’s all about embracing your feminine energy, romanticizing your life, and being oh-so-girly.
Now, #coquettemakeup is making waves, and it makes TOTAL sense since it relies heavily on everyone’s fave product RN, AKA blush. For us, it ticks every box: it’s super cute, easy to achieve, and also customizable. And it appears to have graduated from TikTok and elevated its status to the celeb stratosphere, with icons like Hailey Bieber and Lizzo both experimenting with the trend. So without further ado, here’s everything to know about #coquettemakeup, plus soooo much inspo… we just couldn’t help ourselves; it’s TOO cute.
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Okay, let’s start by clarifying WTF a coquette is?! A 17th-century French word, coquette was originally a derogatory name for a flirtatious, attention-seeking woman. Now, however, a few hundred years later, we know that it can be empowering to flirt and that femininity does not equal weakness, so TikTok and Instagram users are reclaiming the word. In its current cultural context, “coquette aesthetic” is a phrase used to describe a style of dress, makeup, and design sensibility inspired by the aesthetics of the 18th and 19th centuries — with a hint of 2010s Tumblr vibes. Think ribbons, fresh flowers woven into braids, lace trim, and all pink everything. It’s hyper-girly with a slight winking, satirical edge.
When it comes to translating the coquette aesthetic to beauty, the flirty, ultra-feminine makeup look hinges on romantic rosy hues and soft-focus finishes. It’s flirtatious, it’s cute, and it’s utterly irresistible. So lean into your DIVINE feminine energy, be a bit of a tease, and have some fun *wink wink.*
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If you’re looking for coquette queens to inspire your look, head to Netflix and binge-watch Bridgeton. It’s the ultimate coquette mood board. IRL, celebs like Hailey, Lizzo, and Madison Beer lurrve dipping their toe in coquette territory. And then, of course, you have BeautyTok and FashionTok. The hashtag #coquette currently has over seven billion views, so you won’t be short of inspo. It also leans on other TikTok makeup trends like cold girl makeup, siren eyes, doe eyes, and douyin blush. Ahead, we’re breaking down the key elements of the look and sharing some inspiration.
When it comes to your complexion, you want a fresh and dewy glow, so opt for a light to medium-coverage foundation with a natural, luminous-skin finish. With Rare Beauty by Selena GomezLiquid Touch, Brightening Concealer is perfect for this look as it has buildable coverage and is perfect to use in place of traditional foundation. We’re obsessed with the Rare Beauty by Selena GomezPositive Light Liquid Luminizer Highlight as it can be applied as a highlighter, or you can add a couple of drops into your foundation for a little glow-getting boost.
There are tons of different ways to interpret the coquette aesthetic, but most takes on the trend revolves around statement blush. Find a pigmented formula like the Soft Pinch Liquid Blush –Rare Beauty by Selena Gomez, and apply it along your cheekbones for a sculpted, rosy glow. You could also opt for a draped blush look, which is when you apply your blush along your cheekbones to your temples and up around your browbone.
Wispy Lashes
Long, wispy lashes are another staple of the trend, perfect for batting. Whether you swear by falsies or prefer a lengthening mascara, be sure to go for a super long, feathery effect. As for the rest of your eye makeup, feel free to play around. Siren’s eyes would look stunning with the other aspects of the coquette look.
It’s a cliché, we know, but when we think hyper-feminine makeup, one color comes to mind, and that’s pink. Yup, when it comes to coquette makeup, think pink and roll with it. We’re talking rosy pink blush, soft pink eye shadow, and glowy skin. A pink monochromatic moment is THE moment, after all.
Of course, no makeup look is complete without a stunning hairstyle, so we had to deliver some coquette hair inspo. Ribbons and bows translate the coquette vibe effortlessly.
As nail art STANS, we couldn’t forget about #nailspo! Coquette nails have garnered rave reviews on TikTok with 35.9 million views! However, there isn’t one nail design that dominates the trend; it’s simply nail art that’s hyper-feminine and pretty. The color palette features pastel pinks, milky nude tones, and of course, lustrous red. As for the design details, there are hearts, lace designs, and pearl adornments. Honestly, could it be any cuter?
Okay, now you know about the coquette trend, the real question is: are you going to try it? Let us know in the comments below.
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