3 Drugstore Dupes That Prove Why E.l.f. Is The G.O.A.T

If you’re a regular on TikTok, you’ll know e.l.f delivers the goods from the beauty GAWDS. Seriously, they know what the people want, and most importantly, they give it to us at a price we cannot resist. Whenever we’re on their site, our cart gets loaded up, and when we check out, our heart skips a beat for all the RIGHT reasons. Bargains after bargains. If you’re looking for some hard receipts because you know, who isn’t? These three elf dupes are all you need to be an e.l.f convert.

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e.l.f. Halo Glow Liquid Filter, $14 DUPE: Charlotte Tilbury Hollywood Flawless Filter, $49

The internet went WILD over e.l.f’s most recent complexion glow booster, with people touting it as an exact dupe of the Charlotte Tilbury Hollywood Flawless Filter, AKA, the e.l.f. Halo Glow Liquid Filter. Famed for its glow-getting finish, the e.l.f formula blends the same, looks the same, and wears just as beautifully as the OG product, but for $35 less. The liquid makeup-skincare hybrid makes your skin look so luminous while blurring imperfections and adding a surge of moisture. Formulated with squalane and hyaluronic acid, it plumps and softens the skin. Wear it alone, under or over makeup, and expect the “OMG, your skin’s so radiant” compliments to flood in.

e.l.f. Monochromatic Multi Stick, $5 Dupe: ILIA Multi-Stick Cream Blush + Highlighter + Lip Tint, $34

Blush is our new bae. Even if we’re running to grab our oat milk latte, you can bet we’ve swiped our cheeks with our fave blush stick, which means we’re always on the lookout for affordable formulas. The versatile stick can be applied to your eyes, lips, and cheeks, and will deliver the most gorgeous sheer wash of color that glides on and blends oh so effortlessly. It’s also non-greasy and super lightweight. Thanks to the low price point, we have at least three stashed in our gym bag, car, and desk. #LOVE

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e.l.f. Cosmetics Brow Lift, $6 Dupe: Anastasia Beverly Hills Brow Freeze, $23

Makeup lovers and fluffy brow QUEENS unite for their love of the cult fave Anastasia Beverly Hills Brow Freeze. It allows you to achieve laminated brows in seconds without the appointment, which explains why it’s constantly sold out.

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Well, let’s just say e.l.f. also understood the assignment and released their version of the brow laying formula. Meet the e.l.f. Cosmetics Brow Lift, an extreme, long-lasting gel that tames, sculpts, and sets even the most unruly brow hairs. Just like the Brow Freeze, it has a clear natural finish that looks ahhhmazing on everyone. Plus, the formula is infused with glycerin and aloe to nourish your brow hairs.

TikTok Makeup Dupes You’ll Love If You’re On A Budget

We know how expensive makeup can be, so we’re always looking for more affordable options. Thankfully, we’re not the only ones! Many beauties have taken it upon themselves to test, swatch, and review different formulas on TikTok to find the ultimate makeup dupes – we thank them for their service! After combing through tons, here are the trending makeup dupes that are guaranteed to save you a LOT of money – if we’re talking numbers, that’s about $110.

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TikTok-Trending Dupe for Charlotte Tilbury Hollywood Flawless Filter, $49

The Drugstore Dupe: e.l.f. Cosmetics Halo Glow Liquid Filter, $14 Savings: $35

This viral drugstore glow-boosting formula makes your skin look radiant and oh-so-dewy, like the cult-fave #CTFlawlessFilter. It contains finely milled powders that soften the appearance of pores while moisturizing squalane and hyaluronic acid hydrate for a fresh finish. With eight shades that work on all skin types, it’s the easiest (and cheapest) way to attain that #RedCarpetGlow on bare skin or over makeup.

TikTok-Trending Dupe for Fenty Beauty Gloss Bomb Universal Lip Luminizer, $21

The Drugstore Dupe: Maybelline Lifter Gloss with Hyaluronic Acid, $10 Savings: $11

According to TikTok, you can recreate that mega-glossy Fenty effect with Maybelline’s high-shine glosses! Enriched with hydrating hyaluronic acid, the formula smooths fine lines and adds an explosive shimmer that instantly makes your lips appear fuller. They even have twice as many shades as Fenty, so you can choose from peachy pinks, ruby reds, and golden browns to match anything in your wardrobe.

TikTok-Trending Dupe for Glossier Cloud Paint Gel Cream Blush, $20

The Drugstore Dupe: Maybelline Cheek Heat Gel-Cream Blush, $8 Savings: $12

To keep your blush under budget, go for Maybelline’s water-based blush. Like Glossier’s blush, it’s a gel-cream tube that applies and blends effortlessly, achieving everything from a rosy flush to a dewy, sunkissed glow in seconds. Pro tip: mix, match, and layer any of the six shades in their collection if you’re feeling playful!

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TikTok-Trending Dupe for CLINIQUE Almost Lipstick, $23, in shade Black Honey

The Drugstore Dupe: e.l.f. Cosmetics Hydrating Core Lip Shine, $7, in shade Ecstatic Savings: $16

With shade #BlackHoney flying off the freakin’ shelves, TikTokers were scrambling for a drugstore alternative for the trending berry shade. Luckily, e.l.f. accomplished the mission with this purple-tinted lip balm! Infused with vitamin E, it drenches your lips with moisture and a sheer wash of shiny pigment, making it the ultimate daily staple.

TikTok-Trending Dupe for KVD Beauty Vegan Beauty Good Apple Foundation, $43

The Drugstore Dupe: Milani Cosmetics Conceal + Perfect Smooth Finish Cream To Powder, $12 Savings: $31

Milani came thru with this dupe! Like KVD’s foundation, it’s a vegan cream-to-powder formula that blends beautifully and covers blemishes with a full-coverage (but non-cakey) matte finish. It’s infused with green tea, lily, and bamboo extracts that balance oil production while vitamin E nourishes the skin.

TikTok-Trending Dupe for Huda Beauty Power Bullet Cream Glow Hydrating Lipstick, $25

The Drugstore Dupe: Revlon Super Lustrous Glass Shine Lipstick, $12 Savings: $13

If you’ve tried their buttery lipsticks, you know it tints like lipstick and adds a gorgeous glossy finish. That’s what Revlon’s trending lipsticks do too! The trending cutie is packed with high-shine emollients that deliver a pigmented yet glossy effect alongside hydrating hyaluronic acid, aloe vera, and rose quartz.

Wanna save more? Check out these TikTok-Viral Blush along with drugstore dupes next!