MAC Cosmetics enters a new global beauty chapter with Ella Gross, the Korean-American singer and model at the forefront of rising girl group MEOVV. Her appointment feels instinctive rather than strategic, reflecting a beauty culture that moves fluidly between East and West. Anchored in MAC’s Powder Kiss line, the partnership highlights a softer approach to matte—velvety, tactile, and quietly expressive. Ella’s presence brings a sense of ease and curiosity to the brand’s visual language, aligning with product worlds that invite play, experimentation, and personal interpretation rather than spectacle.
Ella as a Modern Beauty Muse
Ella’s path—from early modeling in Los Angeles to debuting with MEOVV in 2024—unfolds naturally within MAC’s visual world. That evolution is echoed in the campaign imagery, where dewy yet diffused skin and softly blurred lips suggest warmth rather than shine, aligning seamlessly with the Powder Kiss aesthetic. Her approach to makeup feels thoughtful and lived-in, built through subtle layers instead of bold declarations. In a beauty landscape craving authenticity and emotional resonance, Ella represents a modern muse whose presence feels real, nuanced, and quietly expressive.
Beauty in Motion
In 2026, beauty moves like music—fluid, expressive, and layered with nuance. MAC Cosmetics taps into this rhythm through Ella and the Powder Kiss line, where texture, touch, and subtle color tell a story as dynamic as K-pop itself. Soft mattes, glowing skin, and sensorial finishes become instruments in a global dialogue, blending East and West, playfulness and intimacy. Here, beauty is not shouted—it resonates, leaving traces that linger like a favorite melody.
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