✨ The Vibe Is…
• Louis Vuitton finally steps into beauty with La Beauté, a collection designed by legendary Pat McGrath.
• Think refillable lipsticks, timeless palettes, and luxury artistry in every detail.
• A global beauty moment redefining elegance in 2025.
Louis Vuitton is officially making its mark in beauty—and the wait was worth it. The maison’s first-ever makeup collection, La Beauté, feels like the natural next step for a house long admired for its influence in fashion and travel. Guided by the visionary touch of Dame Pat McGrath, this debut merges artistry with timeless luxury. With 55 lipsticks, 10 balms, and 8 eyeshadow palettes, La Beauté isn’t just another makeup drop—it’s a new era of beauty powered by Vuitton’s signature sophistication. Designed to be indulgent yet wearable, each product brings couture-level elegance into everyday life.
💄 The Vision of Pat McGrath
When Louis Vuitton tapped Dame Pat McGrath to lead its first beauty collection, the result could only be magic. Her signature artistry is all over La Beauté—from bold, inclusive shade ranges to luxe formulas designed to flatter every skin tone and style.
The LV Rouge Lipstick lineup alone is breathtaking: 55 shades in satin and matte finishes, infused with nourishing shea butter and hyaluronic acid for all-day comfort and color payoff. And in true Vuitton fashion, the design is just as luxurious as the formula. Each lipstick comes in refillable packaging etched with the iconic Monogram flower, making it equal parts beauty essential and collectible heirloom.
McGrath has taken Louis Vuitton’s timeless DNA and transformed it into modern objects of desire—makeup you’ll wear, love, and treasure.
✨ Inside the Collection
Louis Vuitton’s debut lineup doesn’t stop at lipsticks. Alongside LV Rouge, you’ll find LV Baume—10 tinted balms that deliver effortless color with a nourishing touch. Think soft nudes and romantic rose tones that slip seamlessly into your everyday beauty ritual. The standout? Tender Bliss, a pearlescent shade that adds just the right amount of glamour without ever feeling overdone.
Then there’s the LV Ombres eyeshadow collection: eight palettes, each curated with four shades that balance everyday neutrals with bold accents. Matte, satin, and metallic finishes invite endless play, while Pat McGrath’s signature light-reflective pigments ensure luminous color payoff in just one swipe.
Together, these pieces define La Beauté—luxury makeup that feels indulgent yet wearable, turning every product into a work of art you’ll actually use.
🌟 The Experience of La Beauté
Mark your calendars: Louis Vuitton La Beauté officially launches worldwide on August 29, and it’s already shaping up to be one of 2025’s most talked-about beauty moments. In New York, the maison is hosting an exclusive pop-up where guests can enjoy interactive try-ons, one-on-one consultations, and a true inside look at the artistry behind the collection.
To celebrate the debut, legendary photographer Steven Meisel has created a dreamlike campaign starring Hoyeon and a diverse cast—an extension of Pat McGrath’s vision of beauty as pure self-expression.
Of course, this is luxury beauty at its finest: LV Rouge lipsticks and balms retail at $163 (refills $70), while the LV Ombres eyeshadow palettes come in at $257 (refills $94). But here’s the twist—each piece is refillable, sustainable, and crafted like a collectible object, blurring the line between beauty and art.
More than just makeup, La Beauté is about ritual, lifestyle, and community—a statement that redefines what luxury beauty means today.
✨ The Takeaway
With La Beauté, Louis Vuitton isn’t just releasing another beauty collection—it’s rewriting the rules of what luxury makeup can be. Backed by the artistry of Pat McGrath and presented in designs meant to be treasured, this debut blends innovation, sustainability, and timeless glamour in a way only Vuitton could.
From refillable lipsticks that double as heirlooms to eyeshadow palettes that feel like wearable art, every detail reflects the maison’s commitment to beauty as an experience, not just a purchase. It’s indulgent yet intentional, modern yet rooted in heritage.
For beauty lovers, this launch is more than historic—it’s the beginning of a new era. Louis Vuitton has officially claimed its place in the beauty world, and La Beauté proves it’s here to stay.
💋 The Beauty Index
Louis Vuitton’s La Beauté lands with statement lipsticks, nourishing balms, and dreamy eyeshadow palettes—all under the creative vision of Pat McGrath. Think luxury that’s wearable, refillable, and totally collectible.
✨ Rating: 91/100
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