influencers

The Influencer world has completely evolved and transformed in ways none of us could have ever imagined. Today, one 42-minute “tell all” YouTube video can create drama heard all around the world. Vloggers are fighting and the internet is eating it up.

But it goes beyond petty feuds and fueling “tea accounts.” The opportunities that come from social media are endless. Just a few short years ago, it was almost unfathomable that you could make a living by being an Influencer, but here we are.

Tiana Musarra, a New York City native who currently resides in Miami. She started her YouTube channel in 2019 to share fitness tips and to showcase her style with brands who she was working with. One year later, she has more than 340,000 YouTube subscribers with over 30,353,346 views, and an Instagram follower count of more than 330,000.

Tiana is a 22-year-old positive upbeat Latina that continues to grow and strive while mixing beauty with self-worth, which has grown her channel in a positive light that keeps her supporters entertained which is impressive and admirable. She has been able to work with different brands because of this.

Read on to find out how Tiana’s life has evolved since launching her channel and the new ways she learned to connect with her subscribers.

https://www.instagram.com/p/B8XNm1YnzX5/?utm_source=ig_web_copy_link

Q1: How did you get into the influencer realm?

when I started making videos on YouTube I started using my Instagram more and being consistent led into that realm.

Q2: How did you get into modeling?

I did modeling when I was younger and was signed to an agency, but stopped for a while. When I started using social media more I started taking it more seriously.

Q3: What do you enjoy most about Modeling and YouTube?

Love being able to create, travel and work for myself.

Q4: Can you recall one unforgettable moment that happened on a photo shoot set?

Hmmm… probably walking my first runway at Miami Swim Week. I always wanted to do that so getting the opportunity to do it was awesome.

Q5: Do you have any beauty and skincare routine that you follow religiously? If so can you tell the viewers some tips on how to get beautiful clear skin like you!

Yes, I always put eye cream in the morning and at night no matter what. Best thing would be to drink a lot of water and always wash your face before bed. I also make sure I get facials twice a month at the Box Med Spa too. I’m obsessed with skin!

Q6: You are always positive and upbeat! What about your spiritual routine? How do you keep zen?

Wake up and say what I’m grateful for then pray. Throughout the day I pray and before bed I do the same ritual that I did in the morning. Of course, I go through some tough times but my faith gets me through them.

https://www.instagram.com/p/B9Ak9pKnOHM/?utm_source=ig_web_copy_link

Q7: What have you learned from being around other beauty creators?

I’m not around many but what I learned is that you should always be yourself and do things you actually enjoy not just for money.

Q8: Define beauty in your own words?

Beauty to me is just loving the way God made you. Confidence is beauty.

https://www.instagram.com/p/B7pfQ_knoiJ/?utm_source=ig_web_copy_link

Q9: What advice can you give to the younger generation who is interested in following your footsteps?

Be consistent, be yourself no matter what and ignore the negative people. If you let someone upset you on the internet in this life style you won’t make it far. You have to have thick skin.

Q10: What aspect of this artistry excites you the most?

Always having somewhere new to see and learn about. Also how it pushes me to come out of my comfort zone.

Q11: Do you have any upcoming events that we should watch out for?

I have a few things coming, like a new song that I wrote which is dropping very soon.

https://www.instagram.com/p/B_yBCFwn5UD/?utm_source=ig_web_copy_link

Q12: Speaking of music, heard you wrote a song called “Heaven”, which is beautiful by the way. Are we going to hear more music from you?

Thank you so much. Yes definitely, I have a new song dropping in May and some more cool stuff on the way.

Q13: Is there any woman who inspires you? Why? (In life, fashion, music, etc)

My mom. She used to be a model in Colombia and is always teaching me valuable things. Sofia Loren, because she is classy but still sexy at the same time. Kim Kardashion because she does what she wants and never worries about what other people think which admirable. She is smart, successful, and family oriented.

https://www.instagram.com/p/CAAukpwHcaO/?utm_source=ig_web_copy_link

Q14: What are your plans for modeling and how are you preparing yourself for all the wonderful blessings?

I’d like to sign to an agency that feels right me. While that is in motion, I’m just making sure to stay busy and creative. Whatever God brings my way, I’m thankful for.

Q15: Tell us some fun facts about yourself that your supporters don’t know

Used to play the trumpet. People always laugh when I tell them that.

Q16: Are you in college? If so, what is your major?

Yes, I am. Almost done with my Bachelors Degree in Hospitality Management.

Q17: Describe your typical day to day life?

Wake up, pray, have coffee, work out, record a video, take photos, edit, do school work. If I still have time after all that, I’ll watch anime or write music.

Q18: What motivated you to start your own YouTube Channel and to start writing music?

For YouTube, a friend gave me some advice and pushed me to do it. And for music, I always wrote my feelings down in my notes or a book , and one day I was like I need to hear this sung. The song came to life and so from that day on I just never stopped.

Q19: Your supporters tune in for your style and fitness advice all the time. But, where do you get your daily inspiration from?

I get a lot of inspiration from women from back in the day like Sofia Loren. As well as Kim Kardashian-West, I love her style. As far as fitness goes, I always workout to be healthy and do feel good.

https://www.instagram.com/p/CABh6faHxuY/?utm_source=ig_web_copy_link

Q20: What would you say is your go-to fitness routine and meal prep?

I train lower body, upper body and cardio each 2x a week and I actually don’t do meal preps. Just try to get enough protein in the day and eat enough meals.

Q21: When was the turning point for you when you realized that your social media presence was shining brighter than ever before? And how did the newfound popularity transform your personal life and your professional?

I don’t consider there to be a real turning point because I don’t think I’m anywhere close to being where I want to be yet. But, what has been cool was when my videos hit over a million and when I would go to random places and people knew me. The way it transformed my life is that I realized you have to be really careful who you are around and who to trust.

Q22: Do you have any other interests/hobbies unrelated to fashion and fitness that you are also passionate about?

Love looking at art and listening/learning about music.

Q23: Being an Influencer comes with a lot of criticism, so how do you keep your faith alive?

I pray and talk to God about everything and go to church on Sundays. you have to remind yourself no matter what you do, people will have an opinion so you can’t worry about it. Just live your life.

https://www.instagram.com/p/B37YYBDnDiz/?utm_source=ig_web_copy_link

Keep up with Tiana Musarra amazing work on her YouTube and on Instagram here!

Who would you like to see me interview for my next WOMEN WHO INSPIRE? Let me know in the comments below!

MORE WOMEN WHO INSPIRE:

– WOMEN WHO INSPIRE: CHATTING WITH FITNESS GURU, MODEL & REALITY STAR JENNA COMPONO

– JANELLE MUGHANNAM

– JULIA ROSE

– LAURA

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HERSTORY

Janelle Mughannam is a Certified Fitness Trainer, food, and lifestyle Vlogger who is known on YouTube as Coco Janelle. She has earned more than 40,000 subscribers creating exercise videos, meal prep tips, and clothing hauls, amongst other vlogs.

Coco Janelle is a California-based brand ambassador, she has become popular on Instagram, earning upwards of 218,000 followers.

She is of Palestinian, Egyptian and Jordanian descent. She has one sister, Celine, and one brother, Farris. She is in business with her younger sister, Celine “Cece” who is also a Fitness and Fashion Influencer on Instagram.

I was given the opportunity to interview Janelle Mughannam, here’s what Janelle “Coco” had to say ….

What inspired you to create FITWSIS?

At first our account started as a fitness account that shares tips and secrets about fitness. Today we transformed it into a start-up business with clients from all over the world. Our mission is to guide people towards a healthier lifestyle. Every body is unique; each with its own strengths and limitations. Our method is to motivate and inspire you in any way possible. Our aim is not only to transform your body, but to influence you in making more mindful decisions when it comes to your health. We believe in finding the pleasurable side of fitness, and while there may be a sore muscle or two along the way, the amount of fun and levels of energy you will experience will far exceed the discomfort.

What have you learned during this journey?

I learned to work harder and to manage my time. Running a start-up business by yourself is difficult. My sister and I do all the work ourselves and it definitely taught us to not procrastinate and to be better every single day.

Define beauty in your own words?

Beauty is something we cannot see because its from within 🙂

What is it like working with your sister on fitwsis, that not only benefits you guys but it is also helping people to live a better and happy life?

We love it! I feel like it has also brought us closer:) Plus working with a sibling is easier because you can fight and argue about something and be fine 2 seconds later lol. We have similar minds so we are always bouncing ideas off of each other. We also have duties and individual jobs within our company which helps us stay on top on everything!

Of all the people in the fitness world, who would you love to collaborate with if given the opportunity?

Good question!!! My sister and I love @stef_fit. We see ourselves in her and we would love to work with her one day!

What advice can you give to young women who are interested in following your footsteps?

DO NOT RUSH. I feel like when I rush or push things they never work out as planned. If you want to start your own business there are alot of conditions you must accomplish first before diving head first. You need a plan, you need a targeted audience and you need an investment! Take your time to make sure everything you release is perfect and neat.

What aspect of this artistry excites you the most?

We love receiving messages and emails from girls who have seen results using our plans. That is probably the most satisfying thing about what we do. Seeing others happy, motivated, and inspired from FITWSIS is the icing on the cake. Thats when we know we made it!

What goals do you want to accomplish in your career and in life

Currently I am just trying to hustle as much as I can NOW so I can be great LATER.

Do you have any beauty routines and if so, what are they?

I have really sensitive skin so I take my time with my skin care routine though the day. I love taking myself to the spa or salon to get pampered every now and then 🙂 I think its important to take care of yourself, especially us girls

Do you have any upcoming events or plans we should watch out for?

I guess you’ll have to wait and see:)

What do you think is the most significant barrier to female leadership?

I feel its because not enough women are supporting women who are on the top. If we have more women out there inspiring and changing the world then us women who concur. The future is female 🙂

Describe yourself in one word?

SPONTANEOUS!!I am always always up for new adventures and experiences.

I read that you are in College, what is your major?

I majored in Business Marketing and I have a concentration in Wine Studies. Yes wine:) I grew up in Sonoma County (near Napa which is the wine country of America).