Tag: Elf Cosmetics

H&M x e.l.f.: When Makeup Meets Scent

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H&M and e.l.f. Cosmetics have joined forces to turn makeup into fragrance. It’s a bold, unexpected crossover—a fashion brand stepping fully into the beauty world, and a perfume that somehow feels like the extension we never knew we needed. Imagine the soft warmth of a creamy blush, the subtle shimmer of a highlighter, and a hint of playful sweetness all wrapped into a scent you can wear—this is makeup reimagined as fragrance, a modern, chic twist that captures both brands’ fun, accessible, and utterly wearable spirit.

The idea behind the collab? Make it make scents.

The concept is as clever as it is chic: three e.l.f. Cosmetics icons—Power Grip Primer, Halo Glow, and Camo—reimagined as eau de parfums, each infused with the fashion-forward flair only H&M could bring. These are the products already living in your beauty bag, now transformed into wearable scents that echo the textures, moods, and magic you already adore.

The collaboration is historic in its own right: H&M steps officially into the beauty universe for the first time, while e.l.f. debuts in fragrance and launches its first-ever global partnership with a fashion brand—proof that sometimes the most unexpected duos create the most unforgettable experiences.

Three Scents, Three Moods (and Zero Rules)

Each fragrance is a natural extension of how you show up in the world: your outfit, your makeup, and most importantly, your mood. These aren’t literal translations of the products—they’re emotional ones. Power Grip, Halo Glow, and Camo have been transformed into perfumes that capture the energy, attitude, and signature vibes they already bring to the beauty bag.

Power Grip – Salty Drip
Fresh and mineral, with eucalyptus, cedar, and sea salt, this scent is like a splash of crisp ocean air blended with clean woods—a cooling, energizing jolt that wakes up your senses.

Halo Glow – Luminous Cloud
Soft, sweet, and ethereal, magnolia, vanilla, and amber drift together like a warm, luminous cloud, wrapping you in delicate floral sweetness and comforting glow.

Camo Blend – Nude Canvas
Warm, intimate, and slightly mysterious, vanilla, musk, and palo santo meld into creamy woods with a hint of smoke, creating a second-skin fragrance that’s effortlessly wearable and quietly magnetic.

The collab goes beyond perfume, turning fragrance into a full-on lifestyle moment. Limited-edition accessories—grip socks, charms, and a bowling bag with a matching mini bag—bring each scent to life, letting you wear the vibe, the energy, and a touch of whimsy every day.

Launching January 29, the collection will be available at select H&M stores worldwide and online, so you can mix, match, and style your favorite scents into your everyday routine.

3 Drugstore Dupes That Prove Why E.l.f. Is The G.O.A.T

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If you’re a regular on TikTok, you’ll know e.l.f delivers the goods from the beauty GAWDS. Seriously, they know what the people want, and most importantly, they give it to us at a price we cannot resist. Whenever we’re on their site, our cart gets loaded up, and when we check out, our heart skips a beat for all the RIGHT reasons. Bargains after bargains. If you’re looking for some hard receipts because you know, who isn’t? These three elf dupes are all you need to be an e.l.f convert.

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e.l.f. Halo Glow Liquid Filter, $14 DUPE: Charlotte Tilbury Hollywood Flawless Filter, $49

The internet went WILD over e.l.f’s most recent complexion glow booster, with people touting it as an exact dupe of the Charlotte Tilbury Hollywood Flawless Filter, AKA, the e.l.f. Halo Glow Liquid Filter. Famed for its glow-getting finish, the e.l.f formula blends the same, looks the same, and wears just as beautifully as the OG product, but for $35 less. The liquid makeup-skincare hybrid makes your skin look so luminous while blurring imperfections and adding a surge of moisture. Formulated with squalane and hyaluronic acid, it plumps and softens the skin. Wear it alone, under or over makeup, and expect the “OMG, your skin’s so radiant” compliments to flood in.

@slicedotca

this is not a drill, go grab this RIGHT now 🤩 #elfhaloglowliquidfilter #hollywoodflawlessfilter #dupes #makeupreview

♬ Aesthetic – Tollan Kim
@yasminsartistry

@elfyeah you did amazing sweetie❤️ #elfhaloglowliquidfilter #charlottetilburydupe #flawlessfilterdupe #elfhaloglow

♬ Aesthetic – Tollan Kim

e.l.f. Monochromatic Multi Stick, $5 Dupe: ILIA Multi-Stick Cream Blush + Highlighter + Lip Tint, $34

Blush is our new bae. Even if we’re running to grab our oat milk latte, you can bet we’ve swiped our cheeks with our fave blush stick, which means we’re always on the lookout for affordable formulas. The versatile stick can be applied to your eyes, lips, and cheeks, and will deliver the most gorgeous sheer wash of color that glides on and blends oh so effortlessly. It’s also non-greasy and super lightweight. Thanks to the low price point, we have at least three stashed in our gym bag, car, and desk. #LOVE

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e.l.f. Cosmetics Brow Lift, $6 Dupe: Anastasia Beverly Hills Brow Freeze, $23

Makeup lovers and fluffy brow QUEENS unite for their love of the cult fave Anastasia Beverly Hills Brow Freeze. It allows you to achieve laminated brows in seconds without the appointment, which explains why it’s constantly sold out.

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Well, let’s just say e.l.f. also understood the assignment and released their version of the brow laying formula. Meet the e.l.f. Cosmetics Brow Lift, an extreme, long-lasting gel that tames, sculpts, and sets even the most unruly brow hairs. Just like the Brow Freeze, it has a clear natural finish that looks ahhhmazing on everyone. Plus, the formula is infused with glycerin and aloe to nourish your brow hairs.

Primp Tip: How to Find Your Perfect Brow Shape

Published on by Lee1 Comment

Eyebrows have been a hot topic of conversation for a while now. Similar to fashion, it seems as if brow trends come and go with the seasons. When I was in high school thin, over-tweezed brows were everywhere. But now, it’s time to give the tweezers a rest! Full brows are dominating the beauty scene. And while bold is on trend, not every woman has been blessed in this department. Rather than force an unnatural shape, this post is all about learning how to enhance your natural eyebrows with minimal tools (and less plucking!). Let’s get to it…

Locating The Start And Endpoints

Begin by lining up your tweezers along the side of your nose. By doing this you should be able to see that the front of your brows should align with the upper bridge of your nose. After you do this, very minimal tweezing between your brows should be done to prevent your eyebrows from looking too far apart. My advice is to just get rid of stray hairs and nothing more.

To locate the end of your brows, align your tweezers with the outer corner of your eyes. Where your tweezers meet your brow bone is ideally where your eyebrows should end. Remember that everyone’s brows are different! Not all brows will extend to the outer corner of the eye and some will reach past this point. Similar to grooming the start of your brows, you don’t want to over-tweeze the end of your brows either. You just want to clean up stray hairs here and there.

Defining The Arch

The easiest way to define your arch is by using a white eyeliner pencil. Using a white eyeliner pencil will help you locate stray hairs that fall outside of your defined eyebrow shape. Draw a line tracing the bottom of your eyebrow. You should be following the natural arch of your eyebrow for this step, not creating a new one. Once you’ve drawn the line, tweeze whatever stray hairs fall below it.

My last bit of advice for defining your brows is to trim them. To do this, use an eyebrow spooly and comb those brows upwards. Take eyebrow scissors and trim any hairs that are longer than your actual brow shape. This step helps maintain your shape more than just using products alone.

Brow Sculpting 101

Now that you’ve enhanced the natural shape of your brows, it’s time to help them out a bit. If you’re more of a natural girl when it comes to makeup, brow gels are going to be your best friend. Clear gels will help keep your brows sculpted all day long without having to fill them in. If you have sparse brows I recommend trying your hand at brow pencils, powders or colored gels.

While drama isn’t necessarily a bad thing, remember to keep it natural when filling in your brows. Start by filling in the arches, using strokes that mimic the direction of your natural hair growth. Then, follow your arches to fill in the end of your eyebrows. Use longer strokes here but don’t go too far past the ends.

Lastly, use smaller strokes to fill in the starting points of your eyebrows. This area is where you should be filling in your brows the least. Like I mentioned earlier, use strokes that mimic your actual hairs as to avoid any over-filling. As a finishing touch, use a spooly to blend the product into your brows for the most natural effect.

Like anything else in life, practice makes perfect. If you’re still unsure about grooming your brows, here’s how to decide whether to wax, thread or tweeze. I hope this helps any brow debacles that you might be having!

Perfect-Brows

What tips and tricks do you have when it comes to brows? 

I’d love to hear your suggestions in the comments.

XO Lee

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Natural Looking Makeup: Learn the Tips For Getting the Look Just Right

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natural

Finding the right makeup to wear when you’re going for a natural look can be more complex than you think. You don’t want anything too cakey, too bright, or too dark. And we all know, that looking natural does indeed require SOME makeup application – and some skill, too. The best tip that I have for you is to wear colors close to your natural skin tone, and ones that just enhance and perfect your skin. For your best natural look, follow the tips and tricks below, followed by some of my favorite beauty products to use to get that natural looking glow.

1. Moisturize. Creating the perfect base for your makeup is very important. Moisturizing boosts hydration in your skin, prevents flaking and dullness, and creates a protective layer of moisture that lasts all day. Plus, proper application of a face cream will help anti-aging ingredients work better – increasing the odds that they’ll work.

Beauty Tip:

  • I use Shea Moisture Head-To-Toe Nourishing Hydration 100% Extra Virgin Coconut Oil
  • Sometimes, I feel like I have a dry skin so I have been using POND’S Dry Skin Cream. It deeply hydrates for smooth, soft, radiant skin. *Don’t worry, it won’t clog pores. Pond’s Dry Skin Cream is hypoallergenic and is suitable for sensitive skin. It has been Dermatologist tested for the ones that are concerned.
  • Since I have discovered a ULTA Beauty close by me, I have been going insane. A month ago, I purchased Luminizer Primer Base Lumiere by Dr. Brandt. You can either wear it under your makeup or by itself. If you want to control those pores of yours then Dr. Brandt is the way to go plus it adds a natural glow to your beautiful face.
  • Also, I use Juice Beauty Hydrating Mist. Here is the bonus: It formulates with certified organic ingredients. Tones with this refreshing blend of rosehip, ylang ylang, resveratrol-rich grapeseed oil and antioxidant-rich organic botanical juices for a fresh, radiant complexion.

2. Conceal. Hide away any dark circles, fine lines or blemishes with a concealer. This will get rid of any imperfections and leave your skin looking flawless

Beauty Tip: My go-to concealer is NARS honestly. I have many concealers by different brands but I always end up using NARS.

But sometimes I end up using PUR Bare It All foundation by itself without a concealer because it is a high performance, 12-hour, demi-matte foundation that helps to cover imperfections and instantly perfect the skin while helping to correct the problem areas. Designed for face and body and formulated with PUR’s proprietary Energy Complex and Ceretin Complex, this formula renews the look of your skin and goes the distance.

3. Powder or light foundation. I recommend to use a powder or an airy liquid foundation. The illusion that we’re going for is natural makeup, so using a thick cakey makeup doesn’t fit the bill. Be sure to apply evenly with a brush or sponge for an even, non-streaky, look and your face will appear naturally perfect.

Beauty Tip: For powder, I either use BLACK RADIANCE, IMAN, or Bare Minerals Matte. But remember, if you are using a matte foundation then you don’t want to use a matte powder because you might end up looking cakey.

I also love, I mean I LOVE IMAN Second To None Cream Powder Foundation . It is not heavy on the face and surprisingly, it is full coverage. When wanting to look natural but still be flawless, IMAN Second To None Cream Powder Foundation is the IT FACTOR!

If you still have the desire to bake then lets go bake! I tried the Too Faced Born This Way Ethereal Setting Powder and loved it. Now I can’t get enough. I also use the Black Radiance Soft Focus Finishing Powder to bake and the IMAN Second To None Semi-Loose Powder .

* I don’t use all these powders at once, I use 1 or the other depending on what makeup look I’m going for or usually what my hand grabs first. These are the products that I have used or is still using.

4. Subtle blush. Creme blushes work well because you can rub them in as much as you like for a dramatic or subtle look. Depending on your skin color, blush colors will vary – but peaches tend to look great on everyone. Blend in to your natural cheekbone line where pink undertones normally show.

Beauty Tip: I don’t normally wear blush but when I do, I go for Too Faced Blush.

5. Neutral shadows. Sweep a neutral color over your lids for a muted but beautiful eye. Choose a color that is just a shade or two darker than your skin tone, anything too dark will create a more dramatic eye and won’t look natural.

Beauty Tip: You don’t have to wear eyeshadows, it is totally up to you. Try the L’Oréal L.A Palette Nude or The Nudes Maybelline New York. 

6. Nude lip. When choosing a lip color, go for the light pinks, peaches and sand colors. You could also apply a little gloss for an even simpler lip.

Try Burt’s Bees for the lip balm, Lucie + Pompette lipglosses, ColorKillMakeup, NYX, Fenty Beauty, LipLand by Amrezy, fullips, NARS, Sonia Kashuk lipliners, or Maybelline lipliners.

7. Little mascara (if any). A thin layer of mascara is all you need for a natural look. You still want your eyes to stand out, so if you have light lashes, adding a layer of mascara may be a good idea. If you naturally have dark, full lashes you may skip out on the mascara.

My Favorite mascara is Benefit Roller Lash and my two favorite eyelash primers so far are L’OREAL Voluminous Primer or the Elf Cosmetic Primer. *Benefit they’re Real mascara is a good one as well and Maybelline has good mascarars as well, it is so hard to choose.

8. No liner. While eyeliner is great for a dramatic eye, it doesn’t fit with the natural makeup look. Don’t apply any eyeliner on the top or bottom. Not only will your face look naturally stunning but you’ll love how easy taking off your makeup is!