How To Apply Blush – And What You Definitely Shouldn’t Do!

We’re calling it: blush is going to be one of THE biggest makeup trends of 2020. While some of you may think blush is a little old school, it’s a classic for a reason! When applied correctly, blush warms up your entire face and gives you the most stunning youthful glow. It also adds an element of harmony to your makeup game that we can’t live without (more deets on that later). The thing is, it has to be applied correctly otherwise a sun-kissed goddess is the last thing you’ll look like, and trust us, it’s easy to go overboard if you’re not careful! Here are all of our top blush tips, and how to avoid any blush-mishaps.

How to Find the Right Blush Shade for Your Skin Tone

Finding the right blush for your skin tone is one of the most important elements to get right. If it’s too bright it can look harsh on your skin, and if it’s the wrong shade it can disrupt the harmony of your look. The key is to choose a shade that looks like a natural flush; as if you’re blushing.

For fair skin tones: Light, pink-toned blushers work well for fair skin tones – the Benefit Cosmetics Dandelion Box O’ Powder Blush, $30, is perfect!

For light to medium skin tones: Peach shades will warm up your complexion beautifully. We’re obsessed with the Charlotte Tilbury Beach Stick in Formentera, $45.

For golden or olive skin tones: Opt for brighter pinks and soft corals like Patrick Ta’s Monochrome Moment Velvet Blush, $32, in the shade She’s Passionate – a beautiful coral-pink.

For deep and rich skin tones: Hot pinks, fiery corals, and deep berry tones look divine. The Glossier Cloud Paint in Haze, $18, is perfect for rich skin tones; it looks super bright but it blends out like a dream.

How to Choose A Blush Shade To Complement Your Look

Of course, you don’t have to stick to one blush shade, you can experiment with different shades depending on your vibe. However, try to create an element of harmony by using similar hues for your eyes, lips, and cheeks. It’s an MUA rule that we live by – it’ll instantly elevate your look. Celebrity makeup artist Patrick Ta actually created a makeup collection dedicated to the monochromatic mantra including four sets of Lip Cremes, lip liners and Velvet Blushes in complementary shades to create a truly harmonious look.

For example, if you’re wearing a bold coral or orange-toned lip, opt for a coral-toned blush. If you’re wearing a brown nude lip like our Power Bullet Matte Lipstick in Board Meeting $25, use a cool-toned blush with muted brown undertones like NARS Luster, $30. Check out our examples below for monochromatic makeup goals:

For fair skin tones: To match the Dandelion Box O’ Powder Blush, $30, we’d recommend Huda Beauty Power Bullet Matte Lipstick in shade Rendez Vous, $25. It’ll create that soft feminine look that’s seriously trending right now.

how to pick the perfect blush
Source: Benefit

For light to medium skin tones: The Beach Stick in Formentera, $45, is in fact, a lip and cheek stick, so you can use it to warm up your complexion as well as your lips. This is actually one of the easiest ways to create a harmonious look; either by buying multi-purpose products or using a lip creme as a blush. Simply try to find a shade that matches the blush shade for your skin tone, as we’ve recommended above.

how to pick the perfect blush
Source: Charlotte Tilbury

For golden or olive skin tones: Patrick Ta’s Monochrome Moment Velvet Blush in shade She’s Passionate, $32, was created to be worn with Lip Crème shade She’s Independent, $24.

how to pick the perfect blush
Source: Patrick Ta

For deep and rich skin tones: Once you’ve applied the Glossier Cloud Paint in Haze, $18, to your cheeks, you can use it to stain your lips or try our Demi Matte Cream Lipstick in the shade Lady Boss, $20, which looks gorgeous on deep skin tones.

how to pick the perfect blush
Source: Glossier

How to Find the Right Blush Formula

When you’re searching for your perfect blush, the formula is another crucial factor to consider. There are so many variations on offer from matte and shimmer powders, cream pots and sticks, and stains and tints. Each formula has its own set of pros and cons. Powder blush is great for those who love to set their foundation with powder and prefer a more matte skin finish. If you prefer the no-makeup makeup look and glowy skin and rarely set your base with powder, then you’ll most likely gravitate towards a ‘wet’ finish blush, like a cream or a tint. Blush stains are another great option and can be blended with foundation, but they can be harder to blend out, so you have to be very careful with the application.

Blush
Source: Benefit, Morphe

We recommend steering away from very shimmery or sparkly blushes, as these can disrupt the balance of your blush. Creams are also often not as long-lasting as a powder, which is why Beyoncé’s makeup artist Sir John suggests layering your blushes; first by applying a cream, followed by a powder to set it. He notes this is especially beneficial for dark skin tones to ensure it stays put and the pigment pops.

How to Apply Blush

For flawless blush application, use a tapered or rounded, medium-sized fluffy brush. If the brush is too densely packed, you run the risk of picking up and applying too much blush, and if the brush is too small, then the blush will be too heavily concentrated and won’t look well blended.

Our Fave Blush Brushes

The Spectrum A05 Blush Brush, $10, which has a tapered finish and works beautifully for targeted blush and contour.

spectrum blush brush

The Patrick Ta Monochrome Moment Blush Brush, $35, has crimped synthetic fibers that easily pick up powder formulas and a tulip shape to disperse pigments for seamless application.

patrick ta blush brush

The Real Techniques Blush Brush, $9, is a classic and one of our all-time faves. The tapered bristles allow for precision application and flawless blending.

real techniques blush brush

How to Apply Blush for a Natural Glow

For a healthy flush of color apply blush to the apples of the cheeks and blend outwards using a circular motion. Scott Barnes, J.Lo’s go-to MUA told us “Instead of applying blush to the sides of your face, apply it towards the front of your cheeks, more under the eye line.”

What You Should Never Do…

Scott warns; “Applying blush on the sides, or stretching it out really far like it’s some sort of blush contour, will make you look older or outdated. The only time you want to put blush on the sides is if you are doing an editorial shoot or fashion shoot with a specific reason. Proper blush screams youth and that’s the makeup gospel truth.” And if there’s anyone we can rely on for youthful makeup tips, it’s JLo’s makeup artist – that woman doesn’t age!

How to Apply Blush for a Sun-Kissed Look

If you’re looking for a sun-kissed vibe, even in the dead of winter, blush is your BFFL. The trick is to apply a dusting (and we mean the lightest of dustings) of blush wherever the sun would hit. Think about the apples of your cheeks, the center of your forehead, and the tip of your nose. This looks works particularly well when it’s layered on top of a bronzed glow.

How to Apply Blush for a Warm, Sculpted Look

For a warm sculpted finish, apply blush to the apples of your cheeks as instructed by Scott, then lightly warm up your contour with any excess product, like under the cheekbones, and the top of your forehead. This will warm up your face and balance a grey-toned contour; the key is to go lightly – only use whatever is on your brush after applying your blush.

Do you guys wear blush? Let us know in the comments below.

WHAT COMES FIRST — FOUNDATION OR CONCEALER? HERE’S WHAT YOU NEED TO KNOW

Having a flawless canvas is exactly what an artist needs to build his or her masterpiece — and the same applies to your face pre-makeup application. Knowing how to make the most of your foundation and concealer for smoother, brighter skin and a more even complexion is key in creating and maintaining a full-coverage, smooth look. Ahead, we broke down the best products to try, plus all the tools, products and insider tips you never knew you needed.

There are so many different formulations of foundation out there, so ultimately, the choice depends on the coverage level you’re looking for, your skin type, the amount of time you have to apply and the price you’re willing to pay. The most classic form of foundation, liquid, offers medium-to-full coverage for all skin types and is a sure-fire way to achieve a smooth base.

NYX Professional Makeup Total Control Drop Foundation allows you to customize the exact amount of coverage you want, making it even more versatile than the amazingly affordable formula already is. If you’re looking for lighter coverage, try a BB or CC cream, which offer skin a ton of benefits (think: antioxidants, hyaluronic acid, illuminators) in one tube.

The IT Cosmetics CC+ Matte Cream is beloved for many reasons. Not only is it your foundation, moisturizer, primer and sunscreen all in one, but it also offers a great amount of coverage and keeps you matte for hours.

And we haven’t even gotten into the other types of formulas that could technically live in the liquid family. Take the La Roche-Posay Toleriane Teint Mattifying Mousse Foundation, for example. It’s a practical choice for oily skin types because it deflects any sebum or oil from building up throughout the day with a lighter-than-air feel.

If you’re looking to really build and customize the amount of color, try a cream foundation, like the Giorgio Armani Crema Nuda Supreme Glow. It’s loved by makeup artists for its non-comedogenic water base as well as light-blurring particles that give your complexion an Insta-filter effect.

Oily, acne-prone skin will benefit from a cream consistency foundation like the Dermablend Cover Creme Foundation, which gives you full coverage like a liquid foundation but with the consistency of a concealer — in fact, you could use this for your foundation as well as your blemish and spot concealer.


If you’re feeling like your skin is dull and dry, opt for the NYX Professional Makeup Born To Glow! Radiant Foundation. This formula is made with luminous pigments that help to brighten and maintain major glow all over the face for hours.

Different Types of Concealers, Explained

Before you even look into concealer formulas, it’s important to know that there are two kinds of concealers, because like your body, your skin isn’t a one-size-fits-all kinda deal. You should use a concealer two shades lighter than your foundation for your under-eye area (and formulated to ward off puffiness, darkness and bags), and a separate formula for spots, zits and redness.

We love Maybelline New York Instant Rewind Eraser Dark Circles Treatment Concealer, which has a cushion applicator and skin-tightening goji berry extract. Cream concealers work well under eyes as they’re blendable and can provide sheer or full coverage, depending on your needs.

For blemishes, dark marks and other corrections, a pencil can be incredibly easy to use — easier than a stick, even — as it requires no brush, and the waxy formulation stays put without the help of foundation, powder or setting spray. Cue the NYX Professional Makeup Wonder Pencil for your next beat.

Perhaps the most important type of concealer is the corrective type, and it is most effective in a liquid formula, like the La-Roche Posay Toleriane Teint Corrective Pen, which has corrective colors to help tone down ruddiness, fade the appearance of hyperpigmentation, and yes, even cover up any irritating blemishes.

If you need extra luminosity and dark-circle coverage, we also recommend the NYX Professional Makeup Born To Glow Concealer or the Maybelline New York Superstay Under-Eye Concealer for a long-lasting finish.

What Order Do You Apply Foundation and Concealer?

Start by laying your foundation first. The only exception is when using a treatment concealer to cover blemishes or scarring. In that case you will apply a color corrector or thin layer of concealer first. Otherwise, it’s foundation and then concealer. If you apply your concealer first, you will end up using a lot more than necessary and can risk looking cakey. 

Primp Tip: Apply primer, concealer, finishing powder, foundation then finishing powder and setting powder

How to Properly Apply Foundation

To apply any foundation formula, skin must be hydrated and smoothed. Start with a spritz of rosewater or face mist like the Garnier SkinActive Soothing Facial Mist with Rose Water. Using a foundation brush — like the Clarisonic Sonic Foundation Brush — apply a dime-size amount of smoothing primer like the NYX Professional Makeup Bare With Me Cannabis Sativa Seed Oil Radiant Perfecting Primer that will fill in any fine lines and wrinkles while also having a blurring effect. Let it set for approximately five minutes’ otherwise you’ll risk wiping off the entire layer of primer you just put on.

Next, grab your application tool of choice — like the L’Oréal Paris Infallible Blend Artist Foundation Blender or the Clarisonic for a more even spread. Start by applying foundation using short strokes, starting from the center of your face and sweeping outwards and downwards, ensuring that the color seamlessly blends past your jawline and down your neck. A brush provides fuller coverage with each swipe, but a sponge makes any formula more buildable.

Which Formulas Work Best Together?

When it comes to picking the perfect pairing, you should use cream with cream, liquid with liquid, and so forth. For powder foundations, use a concealer with a drier consistency, ideally one with a waxy base, such as the Wonder Pencil or any concealing palette, which allows you to customize your colors.

Ways to Make Your LIPS LOOK FULLER (NATURALLY)

Societal standards of beauty are ever-changing and have come a long, interesting way from the ideals of ghostly white powdered skin, strong Roman noses, and tiny, pinched pouts of ladies painted with love and lust in Renaissance imagery. The past several decades have shifted toward ample lips that practically beg to be kissed.

We tend to think of beauty as an ownable entity, and that everyone’s unique look is what makes the beauty spectrum subjective and exciting. Besides, confidence outshines and outlasts any societal beauty expectations, so we say start there. The root of feeling confident starts with a healthy dose of self-love, and your lips’ fullness potential comes from a little TLC—so treat your kisser to a little extra care.

Exfoliate.

A dry, pale, shriveled lip is no canvas for lip color, nor exactly a beckoning call for a smooch. Exfoliation will rid your lips of any dry, scaly flakes and bring circulation to the area. This extra blood flow naturally fills a few cracks for an instant plump, and brings a flushed and rosy tint to your natural lips for a little color on their own. A lip scrub is perfect for the task, and most of them on the market are sugar-based, so if a little gets in your mouth (and it will), it’s perfectly safe and probably a little sweet. Try our DIY lip scrub recipe here.

Strategically line.

And, never forget a plump pout’s best friend, lip liner. Not only does this help keep your lip color contained in the right perimeters (aka not bleed out for a Joker-style grin), but it also lends you a little creativity about where you want to define your lip line. We definitely suggest that subtlety is key here—going too far outside your lips toes the line of drag or even clown makeup. Both of which have their time and place, though it might not be at your office job or out on a casual date.

A very impactful difference can be made by penciling in just barely outside your lip line, mostly at the center edges of your lip and coming in closer to your true, natural lip at the corners of your mouth. Exaggerating just the cupid’s bow can make a world of change in the shape of your final look. It’s doll-like with reds, deep pinks, and berry hues, or sultry with a spectrum of nude shades.

Add a gloss.

The same way that exfoliation smooths things out, a gloss will help your lips reflect light for a larger look, too. If glossy isn’t really your thing, try just applying it to the center of your lips, so the shine is contained but creates a serious highlight.

Subtle contour.

A little bit of bronzer at the bottom part of your lower lip—right where a natural shadow occurs—can help. Use an eyeshadow brush to create a thin line just at the center point beneath your lower lip to exaggerate the shadow and make your lip appear more voluminous.

Try a stimulating balm.

If you prefer to go completely natural and want your full plump potential sans lip color or makeup, a stimulating ingredient in a balm or lip oil can help bring that coveted circulation back to your lips for easy reapplication all day. Peppermint and cinnamon are both incredibly stimulating—you can even feel the tingle. Look for products that already have them in the formula, or simply add a drop of the essential oil to your favorite lip balm. If you’re not sure of any sensitivities you may have to either oil, test on a small patch of skin on your arm, first.

BEAUTY PI: HOW SHEER LIPSTICKS ARE MADE

Sheer lipsticks are all the rage lately — they give you that just-bitten stained finish without too much pigmentation, making them a dream for makeup minimalists everywhere. But because this translucent lipstick finish wears much differently than its richly-pigmented counterparts, we were curious to know how they’re made. Ahead, we tapped Roselin Rosario, L’Oréal Associate Principal Chemist, and Yan Lee, Lipstick Chemist and Color Formulation Expert at L’Oréal for the lowdown. Ahead, find out what gives sheer lipsticks their tinted touch.

What Are Sheer Lipsticks?

According to Lee and Rosario, sheer lipsticks are not much different than regular lipsticks created in the labs, other than the fact that their pigment numbers are typically a lot lower. “A typical lipstick contains 5-10% of pigment, a bold, high-pigmented lipstick has 10-15%, and a sheer lipstick has less than 5%,” says Lee. This lower percentage of pigment results in lower coverage, which thus becomes its sheer effect. 

Are Sheer Lipsticks Made Differently Than Regular Lipsticks?

That said, making a sheer lipstick in the lab is definitely a little different than your regular lipstick. “When we balance the pigment load with the rest of the formula composition, we have to ensure it will perform its best,” says Lee. Sometimes, when a low amount of pigment is added, the formula comes out too soft, which means that other changes in the composition of the rest of the ingredients are needed. Once the delicate balance is figured out, the formula cools and sets like a regular lipstick. 

How Are Sheer Lipsticks Tested?

Sheer lipsticks are also tested thoroughly in the lab before hitting the market. “The coverage of any lipstick (including sheer lipsticks!) are tested using a contrast card, which is a piece of paper or plastic material with a white and black side,” says Lee. The lipstick is then applied on top of the card, and how much of what you see of the black and white background will help assess how pigmented the formula is. “For sheer lipsticks, both colors should still be seen. For full-coverage lipsticks, the background should be fully covered,” she explains.

Are Sheer Lipsticks More Moisturizing?

Besides their transparent, buildable coverage, sheer lipsticks are popular because they often feel more moisturizing or hydrating to their wearers. Lee adds that there’s a good reason for this: “Because sheer-coverage lipsticks have a lower amount or different composition of fillers, they do not tend to feel drying.” Whether your sheer lippie has a satin or matte finish (like the YSL Rouge Pur Couture The Slim Sheer Matte), it’s likely to feel softer, more malleable and less dry, thanks to its lower concentration of ingredients.