Although the beauty industry has been hyper-focused on spotlighting hydrated, glowing skin, it looks like things are getting shaken up once again… Because matte makeup is back and bolder than ever! This trend is all about full-coverage foundation, fierce contouring, and the power of baking. It’s the complete opposite of the glass-skin trend that has been ruling the beauty world. And trust us, you won’t be able to resist the allure of this striking look. Below are a few quick tips to achieve it right at home.
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For our Gen Z readers, matte makeup is being rebranded as “cloud skin” which essentially means a shine-free, smooth base. It all begins with the primer. Instead of a glistening formula, look for products with a blurring effect. We’re huge advocates for the Fenty Beauty by Rihanna Pro Filt’r Mattifying Primer. Most importantly, you want to follow up with a foundation that leaves your skin unified and radiant. You can kiss your blemishes and pores goodbye with the Lancome Teint Idole Ultra 24H Long Wear Matte Foundation.
From there, it’s time to move on to the powders. Contouring is critical when it comes to perfecting matte makeup. Sculpted cheekbones allow your facial features to shine. Once that’s complete, you need to lock everything in with a setting powder. The Laura Mercier Translucent Powder is a cult favorite for a reason. This product ensures nothing budges and it also prevents further shine. Now that you have achieved the perfect, photo-ready matte base, you can confidently complete the rest of your makeup look.
All in all, we are fans of the matte makeup trend. This shift in beauty feels timeless and is a callback to old Hollywood glamor.
Will you be adopting the matte makeup trend in your routine?
Hailey Bieber loves to name her beauty looks after sweet treats. While she has been the queen of all things glazed donuts and recently took the latte makeup trend and the tomato girl makeup for a spin, Bieber just switched it up with a strawberry makeup look. Coined by Hailey Bieber herself, this beauty look is all about emphasizing your features with a natural flush of pink. What makes this so popular is that it tends to give off a romantic, coquette-inspired vibe that is suitable for any time of the year. And the best part is that you don’t need to be a makeup guru to get in on the look.
No doubt inspired by the “sunburn blush” and “I’m cold” trends before it, “strawberry girl” makeup similarly features a prominent flush of healthy, rose-red color across the cheeks and bridge of the nose. Keep scrolling to replicate Hailey Bieber’s Strawberry Makeup Look which has over 23 million views on TikTok with the #StrawberryMakeup hashtag:
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Much like all of Hailey Bieber’s signature looks, it’s focused on allowing your natural beauty to shine. In her tutorial, she skips foundation and goes right into spot-treating with concealer, but feel free to apply your favorite blurring balm Powder or tinted skin moisturizer for light coverage. From there, brush out your brows and apply a tinted brow gelto hold them in place. The celebrity opts for Tom Ford Shade and Illuminate Cream Contour Duo to lightly contour the temples and cheekbones with a fluffy brush.
Now for the most important part of the strawberry makeup routine – the blush. Combine one or two shades of pink cream-based blushes and blend them on the high points of your cheeks and your nose bridge. Going back to the bronzer, sweep a light dusting onto your lids for a little bit of color and warmth, followed by a few swipes of your favorite mascara. A brown-hued pencil eyeliner can be used to create a subtle wing. Freck Beauty Freck the Original Freckle can be used to create faux freckles if desired.
As expected, strawberry girl makeup continues to take off on TikTok with folks following Bieber’s step-by-step. So, is strawberry makeup officially the new glazed donut?
A dewy highlighter is oftentimes the finishing touch of a makeup look, delicately placed upon the bridge of a nose or on the highest points of a cheekbone. Now, this product is being seen in a new light. Professional makeup artists and beauty influencers are embracing the highlighter in all of its glory – and it’s now being used as a multi-purpose product. If you are ready to channel your own glazed donut, here’s how to wield your favorite highlighter in ways you never expected.
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Starting with some familiarity, a highlighter can be used to bring out the highest points of your face, namely the nose and the cheekbones. When it comes to choosing the right formula, it’s important to know your skin type. Oily skin types should consider a power highlighter applied with a fluffy brush. Whereas, normal to dry could benefit from a cream orliquid highlighter for a natural finish. This is your chance to shine bright like a diamond, so don’t be afraid to apply it with a heavier hand.
Highlighter can also be doubled as an eyeshadow topper. A sweep of your go-to formula will add beautiful luminescence to your eyelids. You can wear it on its own for a more minimal, natural look or accent with a cut crease and winged eyeliner. If you still find your look is lacking, top off with a little more on your brow bone and in the inner corners of your eye.
But that’s not all. To tie this high-wattage look altogether, you can apply a highlighter to your lips. Always start with a hydrating product to prep and prime this area for color. We found that Charlotte Tilbury’s Beauty Highlighter wand is the perfect multi-purpose formula. Pop a bit on the center of your lips and top with a lip gloss of your choosing. Before finishing, take your finger and apply a little more of that luminescent highlighter to your cupid’s bow to accentuate your lips further.
If the highlighter wasn’t your best friend, we imagine that it is now.
If you think sculpted, lit-from-within glows are only reserved for Hollywood’s elite, think again. Thanks to TikTok, Hollywood beauty secrets are more accessible than ever. Case in point? The underpainting technique exploded on the platform after users discovered celebrity MUA Mary Phillips uses it on stars like Hailey Bieber and Kendall Jenner. Now, the hashtag #MaryPhillipsTechnique has 12.6 million views and counting, and underpainting is poised to be the biggest makeup trend of 2023.
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Whether you’re looking to amplify your no-makeup makeupgame, seamlessly carve your cheekbones and jawline, or cut back on the amount of product you use, underpainting can help. With this method, you’re guaranteed to have fresh glam all year long. Keep scrolling to learn more.
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What is underpainting?
Mary has painted the faces of everyone from Hailey Bieber to Kim Kardashian and her signature touch is a soft glam look. She took to the internet to share her secret, which she dubbed underpainting. Before applying any foundation, Philips focuses on the contour first. Why you may ask? She says by doing it in this order it’s like your ‘laying down the bones under the skin. While many think the result can be messy, you’re left with a natural glow that is as close as you can get to an airbrushed-like effect.
And just FYI this isn’t a new technique, lots of makeup artists do it but Mary’s version of it – and perhaps the fact she has done it on such famous faces – is the one that has caught the internet’s attention.
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How to master the underpainting technique
It’s no secret that beneath all flawless makeup lies good skin prep. With underpainting, hydrating the skin beforehand is key; this is especially important because you use less product with this technique and enhance and emphasize the skin. Plus, the better the prep, the better your products will lay. Phillips is a fan of usingserums, and moisturizers, and performing gua sha to get the skin ready.
Finally, it’s time to complete your base makeup with the actual foundation! Trust us – This step should be done using a large, fluffy brush and lightweight or medium-coverage foundation. Simply tap into the foundation, and apply using an upwards, stippling motion to blend. This is especially important to do around your contour; you don’t want to mix the colors and accidentally create a darker complexion shade.
A soft, fluffy brush is going to be your best friend when it comes to tackling the underpainting technique. To tie the technique together, Phillips finishes with a cream blush and a light veil of pressed bronzing powder to set makeup in place (though you can also use a loose setting powder instead of a bronzer). This should be done with a large powder brush to create a soft, airbrushed finish that looks good IRL and on camera.
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There you have it – a soft glam base that’s just as photo-ready as some of the most well-known celebrities.
So, have you tried this viral makeup technique? COMMENT BELOW!
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