Social media has given rise to a wave of cultural makeup trends that have taken over our feeds. From Italian makeup to French-girl makeup, these looks draw inspiration from different cultures and break them down into easy, approachable methods for everyone. While it’s important to recognize that no culture is a monolith, these trends celebrate the beauty of specific cultures in a fun and inclusive way. The latest to grace our feeds? Latina makeup is a bold, confidence-boosting look that focuses on strong brows, dark eyeliner, and a statement lip. Let’s break it down step by step.
Start with the brows, as they frame the face and set the tone for the entire look. Use a precise brow pencil to fill in and define your preferred shape, paying special attention to accentuating the arch and tail. Clean up underneath the brows with a touch of concealer for a sharp, polished finish. Next, apply your foundation and brighten the under-eye area with a creamy concealer. Use a liquid contour in a cool-toned brown to define the cheekbones and nose bridge. Follow up with warm bronzer on the cheeks and temples for a sunkissed glow. Then, lock everything in place with a loose setting powder and add a pop of ruby blush to the apples of your cheeks – blend for a radiant flush.
For the eyes, sweep a matte brown shadow over the lids and into the crease to create depth. Trace the upper lash line with a bold black liquid eyeliner, flicking it slightly at the outer corners for a sultry touch. Amp up the drama by applying fluttery, voluminous falsies. Finally, for the lips, line them with a dark brown lip liner and top it off with nude lipstick.
This Latina makeup look is guaranteed to bring out your inner baddie.
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