Sheet Mask Not Delivering Glow-Enhancing Results? This Could Be Why

Turns out there’s actually a fine art to applying a sheet mask that, until now, nobody was aware of. 

It’s a little known fact that face masks can solve any of life’s problems. Bad day at work? Face mask. Overplucked your eyebrows? Face mask. Rent is due next week and you have less than five euro in your bank account? Face mask.  Accidentally swiped left to a super hot guy with a dog on Tinder? Face mask.

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While it may not exactly ~solve~ those problems, a face mask will, however, distract you long enough that you won’t become a nervous wreck and that’s pretty much the same thing. But face masks can be time-consuming, especially if you go the DIY route. So that’s why when sheet masks first came on the scene, our lazy but enjoys-being-pampered selves were thrilled. 

TRENDING TODAY: 5 “MEH” BEAUTY PRODUCTS YOU REALLY DON’T NEED IN YOUR ROUTINE

Simply take out of the packet, pop on your face, leave for 15 minutes and boom, glowing skin. Easy right? Well, actually no – it’s not that simple. Turns out there’s actually a fine art to applying a sheet mask that until now, nobody was aware of. 

It may be that you forgot to set a timer, you applied too much product, or you simply picked up the wrong formula. Don’t worry, we’ve all been there. Thankfully, this is a judgement-free zone and we’ve got you covered. Keep scrolling for common mistakes and a few tips on applying (and removing) a sheet mask correctly.

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NOT USING THE RIGHT KIND OF MASK FOR YOUR SKIN

So okay, maybe this seems like an obvious one but we bet at some stage in your sheet mask life, you’ve bought one just because it’s metallic gold…and not because it’s actually good for your skin. Hey, no judgement, we’ve done it too, but as fun as it is to have a metallic gold face for 15 minutes, you really should start paying attention to what skin type those face masks are designed for and buying the ones that best suit you and your skin.

USING TOO MUCH PRODUCT 

From foundation to ketchup, we’ve got a heavy hand when it comes to liquids and it’s no different when we use an ‘apply it yourself’ face mask. Look, there are days where our skin feels extra crap so we tend to whack on a thicker layer than usual to give our skin that bit more TLC but the truth is:  it’s actually doing more damage.

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TREATING FACE MASKS AS A TREAT

If we have a special event coming up, we often get a bit too excited because it gives us an excuse to pamper ourselves. But guess what? You don’t need an excuse to treat yourself.  You should be incorporating a face mask into your weekly skincare routine. If you’re unsure of how frequently you should be using a face mask, check the back of the packaging because no two face masks are the same. Some will suggest once a week only where others will recommend 3-4 times a week. 

NOT PREPPING YOUR SKIN BEFOREHAND

So picture this: you’re having a no make-up day and it hits about 8 pm and you’re feeling very proud of yourself for giving your face a chance to breathe so you think about treating it that bit more by doing a face mask, so you just lash it on without washing your face first. Sound familiar? Us too. Just because you haven’t applied makeup to remove doesn’t mean you can skip a cleanse. You should be applying your face mask to clean, dry skin so not giving your face a wash beforehand just means you’re layering a face mask on top of dirt and bacteria it’s picked up during the day… #gross.

THINKING A FACE MASK IS THE FINAL STEP

Hate to break this one to you but a face mask doesn’t solve all of life’s problems. After masking, you aren’t finished. You need to carry on with your regular skincare regime, applying toner, serum and most importantly a moisturizer is key to locking in all those face mask benefits.

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USING A SHEET MASK STRAIGHT OUT OF THE PACKET

Okay, so maybe you’re thinking we’re the silly ones for not already knowing this but you should be cutting your face mask to make it fit your face. We mean once you think about it, it makes a lot of sense. You cut your false eyelashes to fit your eyes, so you should be cutting your sheet mask to fit your face instead of almost suffocating because it’s too big.

USING A DIRTY BRUSH

Now judge us all you want, but sometimes we just can’t find the energy to wash our brushes but applying a face mask with an unwashed brush is utterly pointless. Not only are you contaminating your tub of face mask by dipping a dirty brush into the pot, but you’re also then smearing all that bacteria around your face which is doing more harm than good. 

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LEAVING A FACE MASK ON TOO LONG

It happens: the packet says to leave on for 15 minutes so you take to Instagram to fill the time but you get carried away creeping on your crush account and suddenly, an hour has gone by. Leaving a face mask on longer than it should be is actually super harmful to your skin because the benefits only apply while the mask is still wet. Once the mask dries out, it begins to draw moisture and vitamins away from your face as opposed to nourishing the skin like intended.

YES, THERE IS A RIGHT SIDE

Again, so maybe we really just didn’t have a clue about sheet masks to begin with but we’re feeling confident that you too have at one stage or another worn a sheet mask the wrong way round. It’s time to set the record straight reveal that the side facing the paper is the side you should be applying to our skin. Groundbreaking, we know. 

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How Seasonal Changes Can Affect Your Skin in the Fall and Winter

Have you ever noticed that as one season winds down and another ramps up, you suddenly start to experience skin concerns like dryness, dullness and acne? Changes in temperature, humidity levels and lifestyle habits often come with a change of season, and these elements can all affect your skin. 

Now that fall is here, we’re sharing three common skin concerns you might experience as the weather gets cold. Adjusting your skin-care routine so that you’re prepared for each can help ensure that your skin remains healthy and happy, no matter the season. 

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Dryness

Now that the air is dryer and the temperatures are cooler, it’s easy for skin to lose moisture, resulting in a dry, dehydrated and rough-textured complexion. To replenish hydration and help skin retain moisture, use a product that contains hyaluronic acid, like the Garnier Green Labs Hyalu-Melon Replumping Serum Cream, daily.  At night, use a thick, nourishing cream like the Vichy Aqualia Thermal Night Spa. If the air in your home is dry, consider investing in a humidifier.   

how-seasonal-changes-can-affect-your-skin
Garnier Green Labs Hyalu-Melon Replumping Serum Cream – SPF 30

Breakouts

Just because summer is over doesn’t mean you can’t get breakouts. If your skin is dehydrated, it can overcompensate by producing excess sebum that can clog pores. To treat breakouts without dehydrating skin with harsh acne treatments, try a pimple patch. The Klog Soft Shield Pimple Patches help absorb impurities from breakouts and protect spots from bacteria so they can heal faster.

how-seasonal-changes-can-affect-your-skin
THE KLOG Soft Shield Pimple Patch

Flushed Appearance

A sudden, drastic change in temperature can cause our skin’s capillaries to contract and become more visible on the surface. Redness can occur as a result. Keeping your skin moisturized and applying sunscreen can help protect against environmental aggressors. We also recommend incorporating a soothing product like the SkinCeuticals Phyto Corrective Gel into your routine. This serum hydrates and minimizes the appearance of discoloration throughout wear. 

how-seasonal-changes-can-affect-your-skin
PHYTO CORRECTIVE GELHydrating botanical gel
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A Love Letter to Matte Red Lips

Discover the art of matte red lips — soft edges, velvety finish, and layered depth create a modern, intimate statement. From gentle prep to sculpted application, this love letter to red lipstick shows how to wear it with confidence, elegance, and quiet power.

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Quick Q: Should I Apply Skin-Care Products on Wet Skin?

Even the most seasoned skincare enthusiasts might have some missteps in their daily routine — like not knowing what order to apply different products in or mixing ingredients that don’t play well together by accident. Another one of these skincare mishaps is a habit we’re all likely doing: drying our face before applying products. And as it turns out, skincare is best applied to wet or damp skin. We spoke with board-certified dermatologist Dr. Michelle Farber of Schweiger Dermatology about why this is the case, what the benefits are, and how to know if it might be a vital step for you.

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Why Should You Apply Skincare Products to Damp Skin?

“The benefit is allowing your skin to better absorb the main ingredients in your products,” says Dr. Farber. When your skin is wet and permeable, it allows most products to penetrate through more easily. That being said, with damp skincare application comes responsibility, she adds, like “choosing the right products for your skin, making sure you don’t overdo it with too many products and adding appropriate moisturizers to help keep your regimen balanced.”

What Types of Skin-Care Products Should You Apply to Wet Skin?

By far the best product to apply on wet skin is a moisturizer, says Dr. Farber. “Applying a moisturizer right after the shower is a great way to keep your skin hydrated.” If you need a recommendation, the CeraVe Moisturizing Cream is a rich face and body moisturizer that we love for it’s a non-greasy formula and ability to deeply hydrate the skin. 

CeraVe
Moisturizing Cream

When it comes to more potent skincare products like serums, however, you want to be careful about how much you’re applying. Because your skin is absorbing more product while it’s wet, it can often increase irritation. As far as skincare masks go, you can go ahead and apply them on freshly washed skin, but products like sunscreen should be applied (and re-applied!) onto dry skin.

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How Often Should I Apply Skin Care to Damp Skin?

Dr. Farber advises being mindful of how your skin reacts to certain products when increasing absorption because you may experience irritation. “Don’t start applying a new product every day, especially on wet skin as it’ll be more potent, but integrate slowly, a few days a week and get your skin adjusted,” she says. Of course, if you’re unsure about what products are going to be safe for your skin, consult your dermatologist.

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H&M x e.l.f.: When Makeup Meets Scent

H&M and e.l.f. Cosmetics team up for a limited-edition fragrance and accessories collection. Featuring three makeup-inspired scents—Power Grip, Halo Glow, and Camo—plus grip socks, charms, and a bowling bag, the collection launches January 29 online and in select H&M stores worldwide.

The Beauty Report: Laneige Taps KATSEYE for the Juice Pop Box

Laneige launches its Juice Pop Box Lip Tint with global pop group KATSEYE, pairing six playful shades with music-driven storytelling. Discover how each tint reflects a member’s personality, blending juicy color, hydrating formula, and pop culture energy for a fresh, vibrant lip experience.

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It’s Chapped Lip Season—Here’s How to Treat Them

Winter is nearly here, and with it comes the perennial emergence of our archnemesis, chapped lips. This might actually be the most annoying skincare woe that can befall anyone’s face. The cracked, irritated mess can crop up from seemingly nowhere, causing a painful and utterly unattractive situation we are forced to wear like a scarlet letter painted across our pouts. And if it seems like your lips are more prone to chap during the colder months, you’re not imagining things. We consulted two of our favorite dermatologists, Loretta Ciraldo, MD, FAAD, and Dendy Engelman, MD, FACMS, FAAD, and they both agreed that the brutally cold winter weather can have just as much of an effect on lip health as anything else.

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” Chapped lips occur when the lip barrier becomes compromised and results in dryness, redness, cracks, and irritation,” Dendy says. Many of us know this discomfort all too well. So what can we do to treat and prevent chapped lips? Thankfully, there are plenty of options. Our duo of doctors gave us all the tips we’ll need to keep our lips smooth, hydrated, and perfectly kissable this winter and beyond. Keep scrolling for the goods.

The Most Common Causes of Chapped Lips

Chapped lips can occur for several of reasons, but according to both Ciraldo and Engelman, the root causes tend to be pretty specific. ” Lips are primed to be chapped because they have a lower density of oil glands, are in daily contact with saliva that contains alpha-amylase (a digestive enzyme that can break down skin), and are always exposed to the elements, so they take a beating from the sun, the cold weather, wind, and heat,” Engelman says. 

Additionally, Ciraldo adds that a significant amount of water loss in the body can cause dryness in the lips, meaning that on those days when you ingest too much salt or don’t drink as much water as you should, you’re running the risk of chapped lips on top of the myriad other health issues dehydration can cause. ” Start to address chapped lips as soon as they start. If you wait until your lips become uncomfortable, it can be very difficult to resolve,” she adds.

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The Treatment Plan

#1: Stop Licking Your Lips

Aquaphor Advanced Therapy Healing Ointment Skin Protectant ( $7 )

Aquaphor Advanced Therapy Healing Ointment Skin Protectant

” If you are a lip licker you have to stop! Although this seems to give temporary comfort, it actually makes chapped lips even worse,” Ciraldo explains. ” It’s very helpful to keep your lips coated with Aquaphor Healing Ointment to prevent water loss from lips.”

#2: Scan Your Oral Hygiene Products for Possible Irritants

Marvis Amarelli Licorice Toothpaste ( $6 )

Marvis Amarelli Licorice Toothpaste

Ciraldo also points out that irritation from some lip and even some oral hygiene products can be the underlying cause of severe chapping. ” Lip stains, some matte lipsticks, and mint or cinnamon flavored toothpaste or dental floss [can cause chapped lips], she says.

#3: Take a Break from Longwear Lipsticks

Kosas Kosasport LipFuel in Pulse ( $18 )

Kosas Kosasport LipFuel in Pulse

” Traditionally, the longwear formulas tend to be drying, as they’re not formulated for moisture. Stains also don’t provide great moisture,” Engelman explains. ” If a plain balm doesn’t excite you, there are tinted lip balms that have great staying power and offer protection from wind burns that can often result in an infection,” she adds.

We love this tinted lip balm by Kosas, because it offers a nice flush of color on a variety of skin tones, while also delivering a hydrating dose of hyaluronic acid to the lips.

#4: Apply SPF Protection

Vanicream Lip Protectant Sunscreen SPF 30 ( $11 )

Vanicream Lip Protectant Sunscreen SPF 30

It should come as no surprise that SPF is just as crucial for your lips as it is for the rest of your face. Especially when your pout is compromised and more sensitive to the elements, our experts agree that coating the lips in sun protection will help you on your healing journey. Ciraldo points out that prolonged outdoor activities in the cold are an especially important time to load up on protectants.

#5: Exfoliate

Too Cool for School Coconut Sugar Scrub Lip Balm ( $18 )

Too Cool for School Coconut Sugar Scrub Lip Balm

Engelman says that exfoliating is also a good idea for treating chapped lips. ” If your lips are peeling or flakey, try an at-home exfoliation method with sugar and honey, which has healing and soothing benefits,” she says. Be gentle, though! And be sure to use a soothing ointment or salve to keep the freshly exfoliated skin moisturized and protected.

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Shop more chapped lip treatments:

Lip Balms

Glossier Balm Dot Com ($12)

Glossier Balm Dot Com

This dense, waxy balm is perfect for sealing moisture into the lips and preventing them from drying out in cold weather.

Supergoop! New Play Lip Balm SPF 30 with Acai ($10)

Supergoop! New Play Lip Balm SPF 30 with Acai

Meow Meow Tweet Coconut Cacao Vegan Lip Balm ($14)

Meow Meow Tweet Coconut Cacao Vegan Lip Balm

This jumbo lip balm is packed with moisturizing ingredients like organic coconut oil, organic cocoa butter, candelilla wax, and organic rosemary leaf extract. It feels comfortable on the skin, and we love that the formula is housed in a biodegradable paper tube.

Vermont’s Original Bag Balm, 2 Pack ($22)

Vermont's Original Bag Balm, 2 Pack

I’ve said it before, and I’ll say it again: This medicated salve is a fix-all product everyone needs to own. Whether you’re soothing chapped lips, crispy cuticles, or parched elbows, this stuff gets the job done.

Supergoop! Acai Fusion Lip Balm Broad Spectrum SPF 30 ($10)

Supergoop! AcaiFusion Lip Balm Broad Spectrum SPF 30

Supergoop! is one of our favorite brands for clean, highly efficacious sun care products, so it’s no surprise that their lip balm is also a winner. We’ll even give it extra brownie points for the added sun protection.

Exfoliators

Frank Body Lip Scrub ($15)

Frank Body Lip Scrub

This exquisite combination of coffee grounds, raw sugar, and macadamia oil vigorously exfoliates the skin, leaving behind a light layer of oil and the softest lips you’ve ever felt.

Burt’s Bees Conditioning Lip Scrub ($9)

Burt's Bees Conditioning Lip Scrub

Engelman mentioned that topical antioxidants like beeswax are great for repairing chapped lips, so this scrub by Burt’s Bees offers a double dose of healing.

Sara Happ The Lip Scrub ($24)

The Lip Scrub

Rid your lips of dry, flaky skin with this granulated sugar scrub. Jojoba and grapeseed oils deliver intense moisture.

Lip Masks

Laneige Lip Sleeping Mask ($22)

Laneige Lip Sleeping Mask

This intensive lip conditioner pushes vitamin C and an antioxidant berry blend into the skin to heal and hydrate them while you sleep.

Tatcha The Kissu Lip Mask ($28)

Tatcha The Kissu Lip Mask

Tatcha’s Kissu Lip Mask imparts a luxurious blend of peach extract, camellia oil, and squalane to leave lips hydrated.

Innisfree Lip Sleeping Mask with Green Tea ($16)

Innisfree Lip Sleeping Mask with Green Tea

Spreading this jeju green tea-infused balm onto the lips is like coating them in this molasses. Even after a full night’s sleep, you’ll wake with product still intact and any inflammation calmed.

KNC Beauty All Natural Collagen Infused Lip Mask, 5-Pack ($25)

KNC Beauty All Natural Collagen Infused Lip Mask, 5-Pack

In the same way that sheet masks push moisture and nutrients into the skin, this cute pout-shaped gel mask sits on top of the lips to plump and hydrate them with collagen, hyaluronic acid, and rose flower oil.

Kari Gran Lip Whip Perfector ($18)

Kari Gran Lip Whip Perfector

We love a multi-tasking products, and this buff-mask hybrid from Kari Gran is a prime example of a one stop shop for all your lip care needs. It’s also non-toxic, which is a major plus.

Lip SPF

Elizabeth Arden Eight Hour Nourishing Lip Balm Broad Spectrum Sunscreen SPF 20 ($22)

Elizabeth Arden Eight Hour Nourishing Lip Balm Broad Spectrum Sunscreen SPF 20

Dendy swears by this thick formula to help heal the lips while also protecting them from the sun.

Physicians Formula Murumuru Butter Lip Cream ($8)

Physicians Formula Murumuru Butter Lip Cream

Ciraldo called out this tinted SPF 15 lip balm because it’s fragrance-free and hypoallergenic.

Sun Bum Mineral Sunscreen Lip Balm SPF 30 ($4)

Sun Bum Mineral Sunscreen Lip Balm SPF 30

This no-frills balm stick is perfect  for easy, on-the-go sun care. 

EltaMD UV Lip Balm Broad-Spectrum SPF 31 ($11)

EltaMD UV Lip Balm Broad-Spectrum SPF 31

The cult of EltaMD extends to lip care with this transparent zinc oxide lip balm.

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