Last year, TikTok took the beauty world by storm with the rise of the “I’m Cold” makeup trend, designed to mimic the rosy glow one attains from spending time outdoors during the winter. The trend’s popularity was so undeniable that passionate beauty enthusiasts eagerly anticipated its return, marking the arrival of November as the unofficial kickoff. Picture this as the ideal makeup to complement your snug, oversized sweaters and shearling-lined jackets. Now, we’re sharing all the ways to perfect the I’m Cold (no freezing required) makeup.
Ensuring your skin is well-prepped is paramount this season, as cooler weather tends to dry it out. Begin with your preferred skincare routine and then create a smooth base using Lawless Forget the Filler Skin-Plumping Moisturizer – a product that hydrates and primes. Once your canvas is ready, apply your chosen foundation and concealer for a flawless complexion.
Now, for the important step of the “I’m Cold” makeup, opt for a liquid blush like Saie Dew Blush Blendable Liquid Cheek Blush Rosy – warm rose and Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Worth – true rose to create those coveted flushed cheeks. Apply a generous amount to your cheeks and nose, blending seamlessly for a natural, just-came-indoors-from-the-snow effect. The liquid formula ensures the rosy hue appears authentically radiant and natural. To add to the charm, introduce a touch of Freck Beauty stick to create a smattering of faux-freckles and pop a sparkly highlighter on the bridge of your nose and the highest points of your cheeks.
Moving to the eyes, brighten them with a shimmery off-white eyeshadow and apply the same shade to the inner corners for an extra touch of sparkle. Beyond this, the rest of your makeup is entirely customizable. For those seeking a bit more dimension, consider eyeliner, mascara, and lips as optional additions to complete your wintry aesthetic.
Although the “I’m cold” makeup trend, like the “Strawberry Girl” makeup, aspires to be natural-looking, the questions are: is it wearable on an everyday basis, or is it just for TikTok? Well, we say this makeup trend is so much fun and gives people a chance to explore more than one ‘natural’ look…and find out what works for them. Either way, variations on a natural makeup aesthetic are here to stay for now.
As the weather continues to get chillier, we have no doubt the popularity of the I’m Cold makeup will only continue to grow!
Here Are The 2023 Upgrade Version Of I’m Cold Makeup Inspo:
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