Lee is the Founder of BeautyLeeBar—a beauty and lifestyle platform celebrating self-expression, wellness, and confidence. As a blogger, influencer, and content creator, she’s passionate about inspiring others to feel beautiful inside and out.
Nothing worse than taking the time to painstakingly apply yourmakeup, only to find it looking cakey by the end. That is where the one-layer makeup hack comes in, streamlining the process by eliminating the need for multiple product layers. While there is a time and place for the traditional method, this strategic placement is a great alternative for those constantly on the go.
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But before we dive in, let’s talk about the creator of said genius hack.
TikTok beauty influencer and content creator Chloe Morello was the first to try the trend with a video back in February that has been viewed 2.1 million times *cue audible wows*. In her video, Chloe shares: “I have been so sick of cakey makeup looks, so I’ve been using this technique“. So, instead of layering up your foundation, then concealer, then contour, etc, you apply all of your products at once to prevent build-up. See her expand on the trend below:
Of course, intrigued and mesmerized by the results, we thought we just had to give it a go. TBH if it’ll save time, product, and the potential possibility of looking cakey for the risk of applying too much foundation, count us beauties in!
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It’s important to note that the one-layer makeup hack only works best with cream-based products. Begin by applying a high-coverage concealer in a dot formation under your eyes and on any blemishes. Proceed with a foundation only where needed to even out your complexion, leaving space for the remaining products. Utilize a cream-based bronzer to sculpt and lift, following the same dot application technique. Repeat this process with blush and highlighter.
Once your face is strategically mapped out, with all the essential products, it’s time for the finishing touch. Generously spritz on a setting spray across your face to reintroduce hydration and moisture. Dampen a clean beauty blender sponge with the same spray and commence blending for a seamless, flawless base.
Not only does the one-layer makeup method prevent product waste, but it also guarantees that your makeup will always look flawless rather than cakey.
Winter blush-centric makeup looks have taken center stage. Alongside the “I’m Cold” makeup, a Japanese-inspired beauty trend known as Igari makeup, or “drunk blush” and “hangover makeup,” has been gaining momentum. This trend draws inspiration from the natural flushed appearance of consuming alcohol. This Igari blush was popular during the pandemic; applying it high above the cheekbones can make it still visible when wearing a mask.
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What is Igary blush?
This technique has long been relied on by Japanese women to get a cute anime character-style look, highlighting the strong pink hue under the eyes. However, even though the application is done right under the eyes, this makeup does not aim to focus attention on the eye area but focuses on the face complexion.
Replying to @ayokosayo09 this is ✨ igari makeup✨ looking quite similiar but i can see there are some differences between igari makeup and strawberry makeup. igari makeup = undereye blush placement, puppy eyeliner (downward eyeliner) and aegyo sal. but feel free to correct me if i’m wrong😊❤️ #igarimakeuplook#japanesemakeup#japanesemakeuplook#hangovermakeup#viralmakeuptrend#igarimakeup
The “Drunk blush” is probably one of the trendiest makeup looks in both the East and West today. Not only is it easy to do by simply extending your flush from cheek to cheek through the bridge of your nose, but it also suits most face shapes and skin tones. But did you know that before it became popular in late 2018, it originated in Japan under the name Igari by famous Japanese makeup artist Igari Shinobu?
It is unclear whether she was the one who created the look. Igari’s clientele of models and celebrities made Igari makeup one of the biggest makeup trends not just in Japan but also in South Korea since late 2015. Now, it has been a global trend strongly attributed to its Japanese origin, with many makeup artists and enthusiasts using it as a reference to create their version of the look. Taking ownership of its popularity, Igari Shinobu, at present, continues to thank people in her current Instagram bio for naming the trend after her.
As Japanese makeup looks tend to have the eyes as the focal point, what’s dubbed as ‘hangover makeup’ does exactly that, mimicking a strong yet natural flush that’s usually acquired when one is intoxicated. Soft and vulnerable-looking peepers, youthful blushing skin — that’s the main goal. But how exactly do you recreate the perfect Igari makeup look?
Here’s your guide to mastering Igari makeup.
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As with many Japanese makeup styles, achieving a flawless, doll-like base is essential. J-beauty is simple to K-beauty and usually emphasizes three things: cleansing, moisturizing, and packing on suncare (Japanese people love their sunscreens!). Making sure that you have these things on point before you start working on your actual base makeup significantly helps with that “my skin but better” finish, considering that this look requires you to keep your foundation as light as possible.
In contrast to Western makeup, where everything is almost always full-coverage, J-beauty is all about keeping it sheer and dewy. However, compared to Korea’s glass skin, which almost looks wet to the touch, Japan prefers the mochi skin trend, where a velvety-looking finish is the most ideal.
Begin by blending a full-coverage concealer over any blemishes, paying special attention to the under-eye area. Follow up with a light dusting of setting powder to further even the complexion. To maintain the soft and demure aesthetic of Igari makeup, skip bronzer and apply a peach-toned blush generously. Don’t be afraid to use a heavy hand, extending the color across your cheeks and evenly blending it over the nose bridge to connect both sides. This delivers an innocent and youthful appeal.
Contouring and highlighting are not as tedious in J-beauty as it is in Western makeup. Looks like Igari tends to use the blush and the soft eye look to complement a neutral and uncomplicated base. But for added radiance, apply a shimmery highlight to the tops of your cheekbones and the bridge of your nose. Remember that minimalism is key in the look that is being created.
Similar to South Korea, soft and diffused lips are also a thing in Japan. Barely-there colors are perfect for complimenting their preference for subtle beauty, which doesn’t go any differently for the Igari makeup look. So, finish off the cutesy Igari makeup by applying a lip tint to your pout.
And if there’s one thing that the rest of the world turned their backs to in the 2000s that Japan didn’t, it would be lip glosses. Adding to the whole ‘innocent’ vibe, J-beauty still incorporates high-shine lip gloss into their chosen lip looks as it delivers youthful plumpness to one’s appearance.
With Katya Lel’s Russian pop song comeback on TikTok and winter sets, it’s no surprise that the beauty community has gravitated toward Slavic Girl makeup. Creators are donning their best faux-fur hats and coats, channeling their inner Slavic goddess. This everyday glam makeup coincides opportunistically with our social calendars rapidly filling with holiday soirées. Whether going all out or keeping it casual, Slavic girl makeup is the perfect choice to enhance your natural beauty.
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Before diving into the makeup magic, start with a clean canvas. First, apply your winter skincare, then create a flawless base using a brightening concealer on the highest points of your face. Applying a brightening concealer to the high points of your face—under the eyes, along the bridge of your nose, on your forehead, and above your cupid’s bow will not only conceal but also accentuate, setting the stage for a sculpted and snatched appearance. Follow with a liquid foundation for a seamless, natural complexion. From there, use your favorite cream bronzer to create chiseled cheekbones and enhance your facial features. Like the “I’m Cold” trend, the Slavic Girl makeup emphasizes rosy cheeks. Opt for a rosy blush and add to the apples of the cheeks while blending upwards towards the temples for a youthful and radiant effect. Remember, the key is to look like you’ve just stepped in from the chilly winter air.
Another distinctive element of Slavic girl makeup centers around the eyes. Begin by employing a deep black pencil eyeliner to craft a bold wing, then use a brush to soften the line, creating a defined outline around the outer corner of the eye. Apply a shimmery silver eyeshadow to the lid using a clean finger. Extend the impact by lining your bottom waterline with the same eyeliner and then form an inner corner triangle. Complete the look by applying mascara to lengthen and curl your eyelashes.
And there you have it – the key to unlocking the viral ‘Slavic Girl’ aesthetic that has taken social media by storm. Whether you’re singing along to ‘My Marmalade’ or simply enjoying the winter vibes, this make-up is bound to make you the star.
Rarely does a makeup look halt us in our scrolling tracks, but that’s what occurred when we stumbled upon @finstapai_’s Instagram post showcasing her striking graphic eyeliner. It was an instant decision – we had to recreate this captivating beauty routine that puts the spotlight on the eyes, ditching eyeshadow for a bolder statement.
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Commence your makeup routine with the essentials, starting with a flawless base achieved through primer, foundation, and concealer. Sculpt and define your features by adding a touch of bronzer and a soft blush to the apples of your cheeks. Frame the face, and employ a brow gel to shape and define your eyebrows. Once this foundational step is complete, shift your focus to the eyes, exercising patience as precision is key.
Opt for a highly pigmented white eyeliner to meticulously outline your lids, extending slightly beyond the crease, and then use the same pen to fill in the entire space. After it’s dry, switch to a deep black liquid eyeliner. Draw a bold winged tip, creating a striking contrast against the white backdrop and elongating the eyes. Enhance the lower lash line with a white pencil eyeliner and apply a shimmery white eyeshadow to the inner corners. To complete the look, use the black liquid liner one more to fashion a few faux lashes along the lower lash line. Now, get ready to turn heads with this black-and-white beauty look.
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