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H&M x e.l.f.: When Makeup Meets Scent

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H&M and e.l.f. Cosmetics have joined forces to turn makeup into fragrance. It’s a bold, unexpected crossover—a fashion brand stepping fully into the beauty world, and a perfume that somehow feels like the extension we never knew we needed. Imagine the soft warmth of a creamy blush, the subtle shimmer of a highlighter, and a hint of playful sweetness all wrapped into a scent you can wear—this is makeup reimagined as fragrance, a modern, chic twist that captures both brands’ fun, accessible, and utterly wearable spirit.

The idea behind the collab? Make it make scents.

The concept is as clever as it is chic: three e.l.f. Cosmetics icons—Power Grip Primer, Halo Glow, and Camo—reimagined as eau de parfums, each infused with the fashion-forward flair only H&M could bring. These are the products already living in your beauty bag, now transformed into wearable scents that echo the textures, moods, and magic you already adore.

The collaboration is historic in its own right: H&M steps officially into the beauty universe for the first time, while e.l.f. debuts in fragrance and launches its first-ever global partnership with a fashion brand—proof that sometimes the most unexpected duos create the most unforgettable experiences.

Three Scents, Three Moods (and Zero Rules)

Each fragrance is a natural extension of how you show up in the world: your outfit, your makeup, and most importantly, your mood. These aren’t literal translations of the products—they’re emotional ones. Power Grip, Halo Glow, and Camo have been transformed into perfumes that capture the energy, attitude, and signature vibes they already bring to the beauty bag.

Power Grip – Salty Drip
Fresh and mineral, with eucalyptus, cedar, and sea salt, this scent is like a splash of crisp ocean air blended with clean woods—a cooling, energizing jolt that wakes up your senses.

Halo Glow – Luminous Cloud
Soft, sweet, and ethereal, magnolia, vanilla, and amber drift together like a warm, luminous cloud, wrapping you in delicate floral sweetness and comforting glow.

Camo Blend – Nude Canvas
Warm, intimate, and slightly mysterious, vanilla, musk, and palo santo meld into creamy woods with a hint of smoke, creating a second-skin fragrance that’s effortlessly wearable and quietly magnetic.

The collab goes beyond perfume, turning fragrance into a full-on lifestyle moment. Limited-edition accessories—grip socks, charms, and a bowling bag with a matching mini bag—bring each scent to life, letting you wear the vibe, the energy, and a touch of whimsy every day.

Launching January 29, the collection will be available at select H&M stores worldwide and online, so you can mix, match, and style your favorite scents into your everyday routine.

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The Beauty Report: Laneige Taps KATSEYE for the Juice Pop Box

Published on by Lee1 Comment

Laneige steps into pop culture territory with the launch of its Juice Pop Box Lip Tint, unveiling the campaign through global girl group KATSEYE. Rather than following fleeting beauty trends, the release taps into rhythm, individuality, and self-expression—where color feels personal, and sound becomes part of the story. Each member of KATSEYE is paired with a distinct shade, turning the Juice Pop Box into a playful expression of identity and mood, and positioning the tint as a beauty statement shaped by music, movement, and modern youth culture.

Laneige expands its global talent roster by welcoming KATSEYE as its newest partners, placing the group at the heart of the Juice Pop Box Lip Tint campaign. The collaboration marks a first for the Korean beauty brand, as KATSEYE becomes Laneige’s inaugural girl group partnership—an intentional move that signals a deeper alignment with contemporary pop culture. Following the brand’s 2022 appointment of Sydney Sweeney as global ambassador, this chapter underscores Laneige’s continued focus on lip-centric storytelling, pairing a rising global group with formulas designed to live at the center of everyday beauty rituals.

At the core of the Juice Pop Box Lip Tint campaign is a fresh dialogue between music and beauty—an approach that marks new creative ground for Laneige. Rather than presenting color as a one-note trend, the launch ties each of the six shades directly to a member of KATSEYE, letting individuality lead the narrative. Red Classic mirrors Sophia’s bold presence, DJ Plum channels Lara’s rhythm-driven edge, Pop Star Peach reflects Manon’s luminous warmth, Jazzy Jam captures Megan’s playful energy, Disco Coral echoes Daniela’s vibrant charisma, and LoFi Mauve embodies Yoonchae’s softer, introspective mood. Together, the shades feel less like a collection and more like personal expressions, reinforcing connection over uniformity.

Juice Pop Box Lip Tint expands Laneige’s lip-focused lineup, building on the brand’s long-standing authority in treatments like the Lip Sleeping Mask. Formulated with Laneige’s signature water–oil remix complex, the tint delivers a lightweight, juicy texture that emphasizes comfort and shine. The launch is anchored in a sensorial concept that connects color and texture with sound-driven storytelling. Julien Bouzitat, Senior Vice President of Prestige at Amorepacific U.S., shared that music guided the creative process from the start, shaping both shade development and visual direction in a way that feels expressive, intuitive, and rooted in cultural rhythm.

The collaboration lands at a pivotal moment for KATSEYE, following the group’s recent Grammy nominations for Best New Artist and Best Pop Duo/Group Performance for their track Gabriela. Formed through the Dream Academy competition series in Los Angeles with HYBE and Geffen Records, KATSEYE occupies a global pop space that transcends traditional genre labels. The Juice Pop Box Lip Tints launch on January 28 via sephora.com and laneige.com, marking a timely pop culture crossover that reinforces Laneige’s growing global presence and its continued dialogue with music-driven beauty narratives.

Laneige’s Juice Pop Box Lip Tint captures the energy of modern pop culture, where color, music, and personality intersect. Each shade resonates like a note in KATSEYE’s vibrant rhythm, inviting wearers to experiment, layer, and express themselves in real time. With its lightweight, juicy formula and music-inspired campaign, the launch reflects a new chapter in beauty storytelling—one that celebrates individuality, creativity, and the playful spirit of a generation shaping both music and style.

Cool Icon The Beauty Pulse

Laneige taps KATSEYE at a sharp pop moment, pairing sound-driven storytelling with shade-led personality. The campaign feels current, socially fluent, and in tune with Laneige’s lip legacy while amplifying music-led beauty culture.

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Extra Style Notes

Brand DNA

Laneige, a Seoul-born beauty brand launched by Amorepacific in 1994, has earned global recognition for its Water Science hydration technology and iconic Lip Sleeping Mask. The brand brings fresh, luminous energy to skincare and makeup, combining joyful textures with innovative formulas that delight and empower users worldwide.

Related Links

Instagram | Official Laneige Site

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The Beauty Report: Tory Burch Sublime Eau de Toilette with Kendall Jenner

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Tory Burch unveils Sublime Eau de Toilette, a fresh interpretation of its signature Sublime fragrance, designed to feel lighter, softer, and effortlessly wearable. Fronted by Kendall Jenner, the new campaign introduces an airy, modern take on the original scent—balancing radiance with subtle depth for everyday elegance. With its refined composition and understated femininity, Sublime Eau de Toilette captures the ease of modern luxury while expanding the Tory Burch fragrance collection in a direction that feels both current and timeless.

Fragrance Notes

  • Top: Radiant clementine
    A bright, luminous opening that immediately lifts the scent and adds a fresh, glowing energy.
  • Heart: Rose, osmanthus, soft iris
    A delicate floral core that feels feminine and modern, balancing airiness with subtle depth.
  • Base: Amber woods, leather
    Warm, smooth, and softly sensual—creating a second-skin finish that lingers close and elegant.

What Sublime Eau de Toilette Is All About

Sublime Eau de Toilette reimagines the signature sensuality of Tory Burch’s original fragrance with a luminous, wearable elegance. Bright, sparkling clementine opens the scent like morning light, giving way to a soft, sophisticated heart of rose and osmanthus that feels airy yet confident. Warm amber woods and delicate iris linger on the skin, wrapping it in a subtle, second-skin warmth. Effortless and radiant, this everyday fragrance balances modern femininity with understated luxury, making it a luminous addition to the Tory Burch fragrance collection.

Kendall Jenner as the Face of the Campaign

Kendall Jenner embodies the confident, radiant spirit of Sublime Eau de Toilette, lending her effortless poise to the campaign. Her presence reflects the fragrance’s balance of modern strength and approachable elegance, bridging aspirational style with everyday wearability. This collaboration builds on her previous role in the original Sublime campaign, highlighting the refined, leathery-floral composition crafted by master perfumers Rodrigo Flores-Roux and Christine Hassan. The result is a campaign that feels luminous, sophisticated, and unmistakably Tory Burch.

Brand & Product Details

Sublime Eau de Toilette is priced at approximately $138 USD for 90ml and embodies a luminous floral-fruity composition with musky, woody undertones. Available directly through Tory Burch boutiques and online, the fragrance blends everyday wearability with refined elegance, making it a standout addition to the brand’s celebrated fragrance collection.

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7 Wattpad Stories for Quiet Nights and Open Hearts

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There’s something magical about reading when the world goes quiet — when your heart feels wide open, and the only thing you need is a story to get lost in.

If you’ve been craving fiction that feels like a warm bath for your soul (or a little red wine in literary form), this one’s for you.

These seven stories, all written and published by Lee on Wattpad, are full of emotion, mood, and magic. From poetic slow burns to mysterious thrillers and soft, intimate reflections, they’re made for readers who want to feel every page.

📚 7 Wattpad Stories to Sink Into

🌺 Las Mujeres de la Playa Roja


After catching her fiancé cheating, a pregnant hotel critic escapes to a wild, cliffside guesthouse run by a former flamenco dancer and her fiercely loyal chosen family—queer women who once defied a dictatorship with rhythm, rebellion, and love.
Grilled sardines, old secrets, sunset dances, and one unforgettable summer await.
→ Found family. Flamenco at golden hour. A birth, a death, and the fierce joy in between.

🌙 When Dreams Fall Silent


Selena travels to Thailand to recover from tragedy. What she finds instead is a strange stillness, a kind caretaker named Than, and a love story told more through silence than words.
But in a hospital where time slips and memories shift, reality begins to unravel.
→ A poetic, dreamlike story of grief, healing, and unspoken love.
Content warning: themes of loss, medical trauma, and emotional complexity.

🍯 Brown Sugar


A tender collection of poems about soft love, brown skin in golden light, late-night longing, and the sweetness of staying—even when it hurts.
→ For lovers of softness, slowness, and skin-warmed poetry.

🩹 Soft Bruises by Lee


Poetry for the ones who fell quietly, loved almost, and remember too much. Every page is a soft ache—a hallway glance, a missed moment, a memory you can’t let go.
→ Gentle, sad, and beautifully intimate.

🕊️ The Lost Tattoo


Hana wakes up missing a tattoo—and the memories tied to it. As the ink reappears, so do fragments of a buried secret she swore to forget.
But some marks aren’t meant to fade… and someone else wants the truth hidden again.
→ A sharp, atmospheric mystery with memory, magic, and a supernatural twist.

🍉 Watermelon Rollercoaster


What starts as a craving for snacks turns into a chaotic, hilarious trip through space—complete with talking fruit, emotional frogs, and goodbye wrapped in glitter and weirdness.
→ Whimsical, trippy, unexpectedly tender. Feels like crying from laughter and love at the same time.

🚪 Room 404


There’s no record of Room 404—but Nawin gets assigned there anyway. He wants quiet. What he gets is Top: cocky, half-naked, and always in his way.
Tension turns electric. Arguments get too quiet. And soon, the line between hate and want blurs into something neither of them expected.
→ A steamy, slow-burn roommate romance set in a room that doesn’t follow the rules—and neither do they.

💻 Read them all by searching BeautyLeeBar on Wattpad

🕯️ Set the Scene: Your Cozy, Luxe Reading Ritual

Reading isn’t just something you do — it’s an entire aesthetic. Here’s how to create your own sacred reading space, BeautyLeeBar style:

  • Layered Lighting: Golden glows from taper candles, fairy lights, or a vintage lamp.
  • Signature Scent: Burn a soft woodsy candle or mist your space with rosewater and vanilla.
  • Textures Matter: Silk robe. Velvet cushion. A plush throw. Sensory indulgence = essential.
  • Mood Pairing: Sip matcha, pour red wine, or curl up with chamomile and chocolate.
  • Soundtrack: Lo-fi jazz. Rainy nights playlist. Absolute silence — your rules, your ritual.

💬 Bonus Chapter: Join The Chapter Lounge

Looking for a soft place to land between books?
Come join The Chapter Lounge — an intimate, cozy-positive community hosted on the @BeautyLeeBar Instagram Channel.

Created for readers, writers, and creatives who feel most at home in quiet corners, this space is all about connection without pressure. Whether you’re curled up with a new read, scribbling lines of poetry at midnight, or just craving good energy—this is your circle.

✨ Expect:

  • Thoughtful book recs
  • Gentle writer check-ins
  • Soft storytelling and creative convos
  • Emotional support and cozy vibes only

Come as you are. Stay as long as you need.
This is a little corner of the internet where art, emotion, and community meet—with blankets, not spotlights.

📖 Love poetry? You’ll find more pieces by Lee on Instagram, too: @leemanuscript
✨ A home for the written word, one soft stanza at a time.

✨ What’s Your Favorite?

Which story spoke to you the most? We’d love to see your dreamy reading setup.
Tag @BeautyLeeBar on Instagram or TikTok and share your ritual — candles, playlists, red wine, soft lighting, or whatever helps you unwind best.

Use one of our cozy tags so we can find you:
#ChapterLoungeReads | #TheChapterLounge
#ChapterLoungeBookClub | #BeautyLeeBarBookClub

We’re already swooning. 💌

Filipino Bebot Makeup Is the Ultra-Glam Beauty Trend Taking Over

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Filipino beauty culture is quietly reclaiming space in today’s digital landscape, with bebot makeup reemerging as a striking expression of confidence, glamour, and self-definition. Rooted in early-2000s Filipino pop culture, the bebot aesthetic is unapologetically bold—defined by ultra-thin brows, frosted lids, glossy lips, and sun-warmed skin that radiates intention rather than excess.

Across social platforms, beauty creators are revisiting this look through dramatic before-and-after transformations, often set to Bebot, a cultural touchstone that amplifies the nostalgia without reducing the look to parody. The timing feels especially resonant. As Y2K beauty continues its cyclical return, bebot makeup stands apart by blending sultry maximalism with a distinctly Filipino sensibility—one that values presence, polish, and personality in equal measure.

What makes Bebot makeup endure is its adaptability. It can be worn at full intensity or subtly distilled into modern routines, offering a way to experiment with bold femininity while remaining deeply personal. Ahead, we break down the defining elements of bebot makeup and how to interpret the look in a way that feels intentional, contemporary, and true to its roots.

Base

Bebot makeup begins with complexion work that reads polished, bronzed, and deliberately sculpted. Start with a foundation one to two shades deeper than your natural skin tone, blending seamlessly to create a sun-warmed finish rather than an obvious contrast. The goal is coverage that looks perfected, not heavy.

Use a full-coverage concealer strategically—brightening under the eyes and carving beneath the brows to emphasize their dramatic, lifted shape. Set only where necessary, pressing a finely milled powder into the T-zone to maintain a smooth, matte balance while allowing the skin to retain dimension.

Warmth is essential. Sweep a matte bronzer across the temples, cheekbones, and jawline, blending thoroughly to contour without harsh edges. Finish with a warm, pink-toned blush placed high on the outer cheeks and diffused upward toward the temples, reinforcing the lifted, confident structure that defines the bebot look.

Eyes & Lips

Brows are precise and architectural. Using a fine-tip pencil, sharpen and slightly exaggerate the natural arch, keeping the tail clean and intentional rather than softly diffused. This structure anchors the rest of the look.

For the eyes, trace the upper lash line with a black pencil liner, then softly smudge it using a fingertip to create a sultry, worn-in effect. Run the same liner through the lower waterline to deepen intensity. Sweep a gunmetal-gray shadow across the lids, then press a metallic-silver shade at the center to catch the light—this frosted contrast is essential to the bebot aesthetic. Finish with a crisp, elongated wing using liquid liner, then curl lashes and apply generous coats of mascara for emphasis.

Lips lean overtly nostalgic. Define them with a dark brown lip liner, slightly overlining if desired, then layer a lighter nude or clear gloss at the center. Resist blending too seamlessly—the visible contrast is deliberate, echoing the high-glam, early-2000s finish that gives bebot makeup its unmistakable attitude.

@bellerodolfo

Replying to @__dennysart my gosh i was 14 when this was theee lewk

♬ original sound – bellerodolfo on IG – bellerodolfo on IG

Wuthering Heights–Inspired Hair Is Taking Over Romantic Beauty Aesthetics

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Hopeless romantics, take note. With Wuthering Heights on the horizon, the press tour is already setting the tone for a return to gothic romance—moody, windswept, and unapologetically dramatic. From Margot Robbie’s undone waves to Jacob Elordi’s brooding edge, the beauty conversation has shifted toward something softer, wilder, and far less polished.

Enter Wuthering Heights–inspired hair: long, touchably tousled lengths with natural movement and just the right amount of chaos. The appeal is in the imperfection—pieces fall where they may, texture takes precedence over control, and the finish feels lived-in rather than styled within an inch of its life. It’s dramatic in silhouette yet surprisingly wearable, blurring the line between literary fantasy and everyday beauty. Ahead, we’re breaking down how to channel this romantic hair aesthetic—and make it feel entirely your own.

Celebrity hairstylist Bryce Scarlett is the creative force behind many of Margot Robbie’s most iconic hair moments—from the polished perfection of Barbie to the moody windswept romance of Wuthering Heights. On a recent press stop, Robbie debuted ethereal mermaid waves styled in a soft half-up, half-down silhouette, complete with wispy, face-framing tendrils that felt unintentionally done.

To recreate those slightly kinked, S-shaped waves, reach for a waver that creates texture without looking overly uniform. Tools like the Mermade Hair Pro Hair 1.25-Inch Waver, Mane Triple Ripple Mini Waver, or BondiBoost Wave Wand 3-Barrel Hair Waver 1¼” help deliver that organic, lived-in movement central to the look. While your tool heats up, prep strands with a generous mist of heat protectant—Verb High Shine, Glossy Shine Spray with Heat Protection or Moroccanoil Perfect Defense Heat Protectant—to protect hair while keeping the finish soft, touchable, and glossy.

The result should feel romantic, undone, and touchable, perfectly in line with the Wuthering Heights hair mood.

Start by sectioning the hair with clips to keep things controlled but not overthought. As you work through each section, vary the size of your waves and gently rotate your wrist up and down—this small shift is what creates that intentionally undone, almost ethereal texture. The goal is movement that feels natural, never uniform.

Once the entire head is waved, pull back a small section at the front and secure it with a discreet clip or a few bobby pins. Leave soft, wispy pieces loose around the face to keep the look romantic rather than rigid. Finish with a light mist of flexible-hold hairspray to set the shape without sacrificing movement, resulting in effortless, windswept Wuthering Heights–inspired hair that feels timeless, dramatic, and wearable.

@evangelinemolly

Margot Robbie “Wuthering Heights” Era hair 🖤 Full detailed hair and makeup tutorial on my YouTube channel (link in bio) Wave wand is the @Bed Head by TIGI deep waver and it’s my favourite wave wand ever! #wutheringheights #wavyhair #hairtutorial #finehair

♬ DtMF – piano version – Lil Baby Grand

Wuthering Heights–inspired hair is a love letter to imperfection. It thrives on movement, texture, and a certain emotional ease—strands falling freely, shapes feeling organic, and beauty that never looks overly considered. It’s dramatic without trying too hard, romantic without feeling dated, and rooted in feeling rather than finish. And as this windswept aesthetic continues to captivate, one thing is clear: the era of polished perfection is giving way to beauty that feels lived in, expressive, and undeniably romantic.

The Blythe Effect: TikTok’s Most Dreamlike Makeup Trend

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Blythe Doll makeup taps into a familiar kind of nostalgia—the wide-eyed collectibles, gothic-prep wardrobes, and hyper-feminine fantasy that defined early 2000s doll culture. Once a niche obsession, the Blythe aesthetic has resurfaced on TikTok as a beauty trend that feels both tender and uncanny. Translucent skin, exaggerated lashes, flushed pastel tones, and softly shadowed eyes borrow from Ulzzang-style makeup while pushing proportions into surreal territory. It’s a look rooted in memory but reframed for a new generation—romantic, eerie, and touched by a quiet gothic melancholy. More than a passing trend, Blythe Doll makeup is about mood, myth, and the emotional pull of beauty nostalgia—and right now, it’s everywhere.

Base

Blythe Doll makeup begins with skin that feels porcelain and otherworldly—smooth, pale, and softly lit. After a deeply hydrating skincare routine, press a lightweight foundation or cushion into the center of the face and diffuse outward for a seamless, almost translucent finish. Conceal sparingly, allowing natural shadows to remain for depth rather than erasing them entirely.

Subtle contour creates the illusion of structure: a whisper of matte definition along the upper cheekbones, nose, and jaw mimics delicate, doll-like shadows. Blush is placed high, and close to the eyes in muted peach or baby-pink tones, then swept across the bridge of the nose for a flushed, slightly melancholic warmth. To finish, add a scattering of faux freckles across the nose and cheekbones—soft, imperfect, and faintly eerie, like something borrowed from a storybook past.

Eyes & Lips

Eyes are the emotional heart of Blythe Doll makeup—wide, luminous, and slightly uncanny. Soft brown shadow is diffused through the crease and along the lower lash line to create gentle warmth without heaviness. A cooler taupe shade is then placed just beneath the lower eye pouch to subtly exaggerate the aegyo-sal, creating a slightly shadowed, haunting doe-eyed effect that feels both innocent and mysterious.

Lashes are long, deliberate, and ethereal. Curl thoroughly, then layer a lengthening mascara or apply wispy false lashes that flutter with a dramatic, almost ghostly intensity, amplifying the surreal, doll-like gaze.

Lips remain understated to balance the look. A sheer pink balm or glossy tint softens the mouth, lending a plush, fragile finish with an understated gothic undertone. The result is a delicate, storybook beauty—innocent yet haunting, sweet yet slightly eerie—perfect for editorial, evening, or elevated TikTok-ready styling.

@abigailpalmr

would you like a makeup tutorial?? ⸜(｡˃ ᵕ ˂ )⸝♡.✦ ݁˖ #myblythedoll #blythedoll #transitionidea #makeuptransition #makeuptrend

♬ som original – Giovanna Reisz

The Blythe Doll trend is more than a passing beauty moment—it’s a cultural loop connecting early 2000s nostalgia, dollcore aesthetics, and modern social media fantasy. By blending innocence with subtle darkness, exaggerated proportions with delicate imperfection, this makeup style captures a collective longing for whimsy, mood, and emotional storytelling. TikTok’s fascination isn’t just with a look—it’s with the feeling it evokes: the tension between memory, fantasy, and the uncanny charm of the doll-like gaze.

Whether for a soft day look, a high-fashion editorial shoot, or a dreamy TikTok moment, Blythe Doll makeup proves that beauty can be both playful and haunting, ephemeral and unforgettable.

@emchu_

blythe doll makeup trend ☆ ໒꒱ – #blythedoll #blythedollmakeup #myblythedoll #makeuptransition

♬ gameboy x agora hills – reckless 🉐

The Beauty Report: LISA Steps Into a New Chapter as Shiseido’s Ultimune Ambassador

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Shiseido steps into 2026 with a global beauty statement, naming LISA of BLACKPINK as the official ambassador for its iconic Ultimune serum. Announced earlier this week, the partnership feels instinctive—placing one of pop culture’s most magnetic figures at the center of a skincare ritual rooted in strength, resilience, and longevity.

LISA’s presence carries layered meaning. As a K-pop icon (글로벌 아이콘), a Thai artist proudly representing Thailand (ภูมิใจในความเป็นไทย), and a global fashion and beauty force, she embodies the fluidity Shiseido continues to explore. The campaign unfolds alongside Lunar New Year symbolism, with Chinese artists IKKY LIN and LVE WANG introducing a visual language inspired by the spirit of the horse season—dynamic, airborne, and charged with forward motion.

Together, the elements feel less like a traditional endorsement and more like a sensory alignment—where skin, culture, and movement meet in quiet power rather than spectacle.

LISA Named Global Ambassador for Ultimune

Shiseido’s appointment of LISA places Ultimune firmly within contemporary pop culture, using presence rather than spectacle to tell the story. Known for her precision, poise, and global influence through BLACKPINK, LISA brings a quiet intensity that reframes the serum as a daily act of strength rather than a trend-driven statement.

Her role introduces a softer visual language—focused on skin, movement, and restraint—that aligns with Ultimune’s long-standing promise of resilience. The campaign favors intimacy over excess, allowing texture and touch to carry the narrative. In this moment, Ultimune reads less as a hero product and more as a personal ritual, recontextualized for a generation drawn to beauty that feels intentional, sensorial, and enduring.

FAST. SLOW. FREE. as Campaign Concept

Shiseido frames Ultimune through the sensory rhythm of FAST. SLOW. FREE, a concept that translates movement into mindfulness. LISA anchors the campaign, her presence embodying effortless poise and controlled energy as the films started rolling out on February 9 across Shiseido’s digital platforms. The visuals emphasize the interplay between motion and stillness, reflecting the serum’s promise of resilience, balance, and personal harmony. Here, skincare becomes an intimate ritual—a moment to move, breathe, and connect with oneself—where strength and serenity coexist.

From Digital Films to Television

Following the digital debut, a television commercial featuring LISA begins airing on March 2, extending Ultimune’s presence into living rooms and broadcast spaces. The campaign unfolds as a layered sensory experience—each frame, movement, and gesture reflecting the serum’s promise of resilience and vitality. Beyond screens, Shiseido brings the campaign into the physical realm with pop-up activations and limited-edition Ultimune kits at department stores and counters. Curated with tactile detail, each set invites touch, ritual, and indulgence, turning LISA’s ambassador role into an intimate, immersive encounter where skin, sight, and story converge.

Ultimune FAQ

What is Ultimune?
Ultimune is Shiseido’s signature serum, a daily ritual designed to fortify and support the skin’s natural resilience rather than treating a single concern. It serves as the foundation for healthy, balanced skin.

What does Ultimune do?
This serum helps skin feel stable, energized, and protected against daily stressors—like environmental changes, travel, or fatigue. Over time, it enhances the skin’s innate response, leaving it looking more resilient and luminous.

Is Ultimune a serum or a treatment?
Ultimune is a serum, applied early in your skincare routine after cleansing and before moisturizers or creams.

Who is Ultimune for?
Designed for all skin types and ages, Ultimune is ideal for those who want to maintain healthy, strong skin rather than target a single concern.

How do you use Ultimune?
Apply morning and night to cleansed skin, then follow with the rest of your skincare routine. Its lightweight texture absorbs quickly, creating a sensorial foundation for your daily regimen.

Why is Ultimune considered a key Shiseido product?
Ultimune is one of Shiseido’s most recognized and celebrated products worldwide. It often serves as an introduction to the brand and a reference point whenever Shiseido communicates new skincare innovations.

Is Ultimune meant for everyday use or special routines?
Ultimune is designed for everyday use, seamlessly integrating into your routine to support skin health and vitality, making each application a mindful, sensorial moment

Beauty Icon

The Beauty Pulse

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LISA’s role as the face of Ultimune crystallizes Shiseido’s vision of beauty as both ritual and expression. From the first digital frames to the upcoming broadcast rollout, the campaign celebrates skin resilience, personal rhythm, and the quiet power of everyday care. With Ultimune as the cornerstone, this chapter feels at once intimate and expansive, inviting users to experience skincare not just as a routine, but as a sensorial journey that honors individuality, elegance, and global cultural influence.

Instagram: https://www.instagram.com/p/DUhI8VRAfBX/
Website: https://www.shiseido.com/us/en/skincare/collections/ultimune/