Valentino Beauty elevates Born In Roma beyond fragrance, blending scent and digital artistry to celebrate individuality and self-expression. Known for its iconic studded bottle and signature warmth—where jasmine and bourbon vanilla meet subtle floral depth—Born In Roma has always carried a modern, recognizable identity. In this latest chapter, contemporary digital artists bring the fragrance to life visually, creating immersive, expressive interpretations that echo its elegance while exploring new moods and perspectives. The result is a luminous, multi-dimensional experience that invites both sensory and visual discovery.

The Scent Story

From the first spray, Born In Roma unfolds as a luminous, multi-dimensional fragrance. Bright florals, warm spices, and rich, lingering notes come together in a sensual, modern olfactive journey—perfectly balancing elegance, depth, and self-expression.

Born In Roma Donna Eau de Parfum

• Top: Jasmine sambac
  Opulent and luminous, this iconic floral radiates timeless femininity from the very first spray.
• Heart: Cashmeran & spicy accents
  Woody warmth fused with subtle spice adds depth, vibrancy, and a lively sensual edge.
• Base: Bourbon vanilla
  Rich, leathery, and smoky, the dry-down is carnal, warm, and lingering—perfect for intimate evenings and cooler seasons.

Born In Roma Donna Extradose Le Parfum

• Top: Cassis accord
  Bright, playful, and inviting, opening the scent with sparkling energy.
• Heart: Rhum accord
  A modern, liquor-like note that exudes contemporary feminine confidence.
• Base: Extra-dosed vanilla & amber
  Intensely sweet, warm, and addictive, leaving a lingering, luxurious finish.

Born In Roma Donna Eau de Parfum Intense

• Top: Jasmine & vanilla
  Magnetic and rich, setting the stage for a powerful, captivating fragrance experience.
• Heart: Floral-amber blend
  Deep, sensual, and layered—amplifying the scent’s intensity while maintaining elegance.
• Base: Vanilla-forward finish
  Addictive, warm, and long-lasting; designed for full self-expression and passionate wearers.

Born In Roma Donna Coral Fantasy Eau de Parfum

• Top: Kiwi accord & fresh floral bouquet
  Bright, playful, and energetic, infusing modern vitality into the fragrance.
• Heart: Jasmine superinfusion & rose accord
  A couture floral heart that feels contemporary, feminine, and radiant.
• Base: Ambrette seeds & musk accord
  Soft, lingering warmth that balances vibrancy with sensual depth.

Born In Roma Donna Green Stravaganza

• Top: Lapsang Souchong tea accord
  Deliciously aromatic and inviting, opening with a warm, sophisticated freshness.
• Heart: Jasmine absolute
  Bright and solar, modern, and effortlessly feminine.
• Base: Vanilla extract
  Sweet, alluring, and subtly luxurious, completing a playful yet extravagant olfactive journey.

Born In Roma Donna Yellow Dream Eau de Parfum

• Top: Calabrian bergamot & primofiore lemon
  Sparkling, radiant, and energizing, awakening the senses with vibrant citrus notes.
• Heart: Turkish rose & peony
  Delicate and airy, a soft floral bouquet that feels feminine and uplifting.
• Base: White musk, Madagascan vanilla, Virginia cedarwood
  Creamy, subtly spicy, and grounding; leaves a fresh yet lingering signature perfect for spring and summer wear.

Digital Art Meets Fragrance

Valentino Beauty invited seven visionary digital artists to reinterpret the iconic Born In Roma bottle through their own creative lenses. Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Guil, and Simon Bailly transformed the studded silhouette into striking visual compositions—ranging from surreal digital forms to layered graphic treatments—while keeping the bottle instantly recognizable. Shared across Valentino Beauty’s platforms, the project turns the fragrance into a living, digital exhibition, bridging perfume and contemporary art in a luminous, modern dialogue.

View this post on Instagram