TikTok brings a fresh twist to our feeds with the contrast makeup theory when we think we’ve seen every beauty trick in the book. Originally shared by creator Alieenor, this innovative approach dives into how we can use the natural contrast of our features – think hair, brows, eyes, and skin tone – as a guide for our makeup. By tailoring your makeup’s intensity to reflect your natural contrast, the goal is a look that feels balanced, uniquely flattering, and refreshingly effortless. This technique has taken off for its ability to subtly enhance rather than overshadow, redefining “natural glam” in a personalized way.
Low Contrast
You likely fall into the low-contrast category if you have lighter features, such as blonde hair and a fair complexion, or dark hair paired with deep skin. This means your features already blend harmoniously, so a subtle makeup look is your best bet. For a balanced everyday routine, focus on the basics like a touch of bronzer and highlighter to bring out a natural glow that complements your skin tone. Keep the eyes understated with a few swipes of brow gel and mascara to define without overpowering them. This minimal approach enhances your features while keeping your look soft and seamless.
Medium Contrast
For those who fall within the medium contrast makeup range, you likely have light to medium skin paired with honey to brown hair – think Jessica Alba vibes, where your hair is a few shades darker than your skin tone. If you fall into this category, aim for soft yet defined makeup. Add subtle touches of blush to enhance your cheeks, a medium wash of eyeshadow to warm up the lids, and a natural lip shade to tie everything together. This approach adds just the right amount of color without overpowering your features, letting your natural beauty take center stage.
High Contrast
If your features lean toward high contrast, like deep, dark hair and brows against fair skin, then you’re in the high-contrast category, where sharp distinctions define your look. The contrast makeup theory aims to amplify or gently soften these bold characteristics. Rich, smoky eyes and intense lip colors are great for adding depth and balance. For instance, a classic red lip will bring out your features effortlessly.
By embracing the contrast makeup theory, you can enhance your natural beauty with a look that’s tailored to you.
Discover more from
Subscribe to get the latest posts sent to your email.

