Laneige steps into pop culture territory with the launch of its Juice Pop Box Lip Tint, unveiling the campaign through global girl group KATSEYE. Rather than following fleeting beauty trends, the release taps into rhythm, individuality, and self-expression—where color feels personal, and sound becomes part of the story. Each member of KATSEYE is paired with a distinct shade, turning the Juice Pop Box into a playful expression of identity and mood, and positioning the tint as a beauty statement shaped by music, movement, and modern youth culture.
Laneige expands its global talent roster by welcoming KATSEYE as its newest partners, placing the group at the heart of the Juice Pop Box Lip Tint campaign. The collaboration marks a first for the Korean beauty brand, as KATSEYE becomes Laneige’s inaugural girl group partnership—an intentional move that signals a deeper alignment with contemporary pop culture. Following the brand’s 2022 appointment of Sydney Sweeney as global ambassador, this chapter underscores Laneige’s continued focus on lip-centric storytelling, pairing a rising global group with formulas designed to live at the center of everyday beauty rituals.
At the core of the Juice Pop Box Lip Tint campaign is a fresh dialogue between music and beauty—an approach that marks new creative ground for Laneige. Rather than presenting color as a one-note trend, the launch ties each of the six shades directly to a member of KATSEYE, letting individuality lead the narrative. Red Classic mirrors Sophia’s bold presence, DJ Plum channels Lara’s rhythm-driven edge, Pop Star Peach reflects Manon’s luminous warmth, Jazzy Jam captures Megan’s playful energy, Disco Coral echoes Daniela’s vibrant charisma, and LoFi Mauve embodies Yoonchae’s softer, introspective mood. Together, the shades feel less like a collection and more like personal expressions, reinforcing connection over uniformity.
Juice Pop Box Lip Tint expands Laneige’s lip-focused lineup, building on the brand’s long-standing authority in treatments like the Lip Sleeping Mask. Formulated with Laneige’s signature water–oil remix complex, the tint delivers a lightweight, juicy texture that emphasizes comfort and shine. The launch is anchored in a sensorial concept that connects color and texture with sound-driven storytelling. Julien Bouzitat, Senior Vice President of Prestige at Amorepacific U.S., shared that music guided the creative process from the start, shaping both shade development and visual direction in a way that feels expressive, intuitive, and rooted in cultural rhythm.
The collaboration lands at a pivotal moment for KATSEYE, following the group’s recent Grammy nominations for Best New Artist and Best Pop Duo/Group Performance for their track Gabriela. Formed through the Dream Academy competition series in Los Angeles with HYBE and Geffen Records, KATSEYE occupies a global pop space that transcends traditional genre labels. The Juice Pop Box Lip Tints launch on January 28 via sephora.com and laneige.com, marking a timely pop culture crossover that reinforces Laneige’s growing global presence and its continued dialogue with music-driven beauty narratives.
Laneige’s Juice Pop Box Lip Tint captures the energy of modern pop culture, where color, music, and personality intersect. Each shade resonates like a note in KATSEYE’s vibrant rhythm, inviting wearers to experiment, layer, and express themselves in real time. With its lightweight, juicy formula and music-inspired campaign, the launch reflects a new chapter in beauty storytelling—one that celebrates individuality, creativity, and the playful spirit of a generation shaping both music and style.
The Beauty Pulse
Laneige taps KATSEYE at a sharp pop moment, pairing sound-driven storytelling with shade-led personality. The campaign feels current, socially fluent, and in tune with Laneige’s lip legacy while amplifying music-led beauty culture.
Extra Style Notes
Brand DNA
Laneige, a Seoul-born beauty brand launched by Amorepacific in 1994, has earned global recognition for its Water Science hydration technology and iconic Lip Sleeping Mask. The brand brings fresh, luminous energy to skincare and makeup, combining joyful textures with innovative formulas that delight and empower users worldwide.
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