It’s Here: Rare Beauty’s First-Ever Perfume Just Dropped — And It’s Everything
Rare Eau de Parfum has officially arrived, and yes, Selena Gomez delivered. Think warm, soft, and delicious — the kind of scent that wraps you up like a cozy hug. But this isn’t just about smelling good. True to Selena’s vision, Rare Beauty’s debut fragrance is all about inclusivity and intention.
The bottle? Thoughtfully designed for everyone, including those with limited mobility. The experience? Totally customizable — layer it with balms, play with scent combos, and make it your own.
Selena said it best: “I wanted to create a fragrance that could evolve with the moment.” And just like that, your new signature scent might’ve found you.
It Smells Like Dessert… with a Side of Mystery 🍨✨
Rare Eau de Parfum is all about contrast — sweet, cozy, and just a little unexpected. It opens with dreamy notes of caramel, pistachio, and vanilla (yes, it smells edible), then melts into something deeper with warm ginger and creamy sandalwood. Basically, it’s a dessert — but make it grown and mysterious.
And the genius behind the scent? Jérôme Epinette — the same perfumer behind Byredo and Sol de Janeiro — so you know it’s going to hit.
To take things even further, Selena launched four Fragrance Layering Balms: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak. Wear them solo or layer with the perfume to dial up certain vibes, play with texture, or boost staying power. Your scent, your rules.
Fragrance for All — Thoughtfully Designed, Beautifully Inclusive
Selena didn’t just want Rare Eau de Parfum to smell amazing — she wanted everyone to be able to enjoy it. That’s why the bottle was co-created with hand therapists and ergonomic experts, designed specifically for those with limited mobility, including conditions like arthritis or lupus. For Selena, this was personal — her own journey with lupus deeply shaped how she approaches beauty and self-care.
Rare Beauty has already led the way with accessible design — like the soft, easy-to-use applicator on their viral liquid blush. Now, they’re taking that same care into the world of fragrance, where accessibility is often overlooked.
Rare Eau de Parfum and its dreamy Layering Balms officially launch at Sephora on August 6. So yes — soon, you can smell like Selena, your way.
Let’s Talk Layers 💬✨
Which Layering Balm Are You Reaching For First?
Are you team Amber Vanilla or craving that Floral Peony moment? Mix, match, and make it yours — we want to know your go-to combo. Tag us in your Rare Beauty rituals and juicy scent stacks at @BeautyLeeBar 💖
Rare Moments. Real You. Let’s make every spritz personal.
🛍️ Available at Sephora starting August 6 — shop here and get ready to smell like Selena.
#RareBeauty #RareScentClub #BeautyLeeBarLovesRare
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