Tory Burch unveils Sublime Eau de Toilette, a fresh interpretation of its signature Sublime fragrance, designed to feel lighter, softer, and effortlessly wearable. Fronted by Kendall Jenner, the new campaign introduces an airy, modern take on the original scent—balancing radiance with subtle depth for everyday elegance. With its refined composition and understated femininity, Sublime Eau de Toilette captures the ease of modern luxury while expanding the Tory Burch fragrance collection in a direction that feels both current and timeless.
Fragrance Notes
Top: Radiant clementine A bright, luminous opening that immediately lifts the scent and adds a fresh, glowing energy.
Heart: Rose, osmanthus, soft iris A delicate floral core that feels feminine and modern, balancing airiness with subtle depth.
Base: Amber woods, leather Warm, smooth, and softly sensual—creating a second-skin finish that lingers close and elegant.
What Sublime Eau de Toilette Is All About
Sublime Eau de Toilette reimagines the signature sensuality of Tory Burch’s original fragrance with a luminous, wearable elegance. Bright, sparkling clementine opens the scent like morning light, giving way to a soft, sophisticated heart of rose and osmanthus that feels airy yet confident. Warm amber woods and delicate iris linger on the skin, wrapping it in a subtle, second-skin warmth. Effortless and radiant, this everyday fragrance balances modern femininity with understated luxury, making it a luminous addition to the Tory Burch fragrance collection.
Kendall Jenner as the Face of the Campaign
Kendall Jenner embodies the confident, radiant spirit of Sublime Eau de Toilette, lending her effortless poise to the campaign. Her presence reflects the fragrance’s balance of modern strength and approachable elegance, bridging aspirational style with everyday wearability. This collaboration builds on her previous role in the original Sublime campaign, highlighting the refined, leathery-floral composition crafted by master perfumers Rodrigo Flores-Roux and Christine Hassan. The result is a campaign that feels luminous, sophisticated, and unmistakably Tory Burch.
Sublime Eau de Toilette is priced at approximately $138 USD for 90ml and embodies a luminous floral-fruity composition with musky, woody undertones. Available directly through Tory Burch boutiques and online, the fragrance blends everyday wearability with refined elegance, making it a standout addition to the brand’s celebrated fragrance collection.
Whether you watch The Kardashians or you’re one of her 261 million IG followers, you know Kendall Jenner is no stranger to the spotlight but also to the wellness scene. IV therapy, cold plunges, meditation sound bowls, and journaling are a few wellness practices she religiously stands by. If that doesn’t convince you of her self-proclaimed health obsession, her state-of-the-art room dedicated to all thing’s wellness will. Complete with a hyperbaric chamber, red light therapy bed, and oxygen therapy machine, it’s every wellness girl’s dream (major envy). Gadgets and gizmos aside, Kendall has open dialogues with the media and on social media about her mental health and struggles with anxiety.
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Thanks to her recent interview with Jay Shetty on his podcast, On Purpose with Jay Shetty, we got the 411 on her self-work and steadfast wellness rituals. Read on for how she stays in tune with her highest self. Spoiler alert: They are practices you will not find on Hulu or Instagram, and we can all benefit from them.
In Kendall’s work with her therapist, she focuses on living in her higher goddess, AKA her higher self. What does that look like? Words of affirmation, reassuring yourself of who you are, and recognizing everything else is just noise. “Sometimes it feels weird to say good things about yourself, but I’ve also learned a lot about talking to myself and a lot about looking in the mirror and being like, ‘You’re great. You’re gorgeous. You’re amazing. You’re loyal. You’re positive.’”
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Admittedly, Kendall falls victim to false narratives. Like us all, she has moments she struggles to stay true to who she is and her purpose. “If your happiness depends on the actions of others, you’re at [the] mercy of things that you can’t control,” she stated. Kendall emphasized holding your happiness and not letting anyone else affect it. If you know yourself and the people important in your life know your true self, nothing else should matter. When Shetty asked Kendall, “What’s something you used to value but you don’t value anymore?” Her answer? Validation.
Set aside alone time
It’s no secret that Kendall is surrounded by a large family and famous friends (hey, Hailey Bieber) in addition to her entourage. But she told Shetty that since she was a kid, the Scorpio in her enjoyed being by herself. “I went through a phase where I felt like I had to be around people,” shared Kendall. “I think I live a very social life, and my job is very social, so I was kind of conditioned to want to be around people a lot. And then, as the pandemic came around, you’re not around as many people anymore. Now I’m just re-enjoying being by myself, which is cool.”
At the end of the day, Kendall craves a simple routine. Her perfect day consists of riding her horses, taking a cold plunge, laying out, and journaling. Taking a cue from Kendall, give yourself space and step away when needed. Additionally, be comfortable in your own company. Sometimes the best remedy for a bad day is journaling (yes, it bears repeating), taking a solo walk outside, meditating, or picking up a new hobby.
Let’s face it: We all experience burnout, celeb or not. Kendall expressed there was a long period she was overworked, felt overwhelmed, and said “yes” to every opportunity—to the point where she was unhappy (anyone else relates?). Eventually, she learned to prioritize herself. She realized her well-being was necessary to show up better in her personal and professional life. So, she took a step back in her career to reconnect with her higher self: “I got to that point, and I just knew I had to do it…” Kendall explained. “It was just such an unbelievable sensation that I had where I knew that if I do this, I’m going to be better for everyone. And I’m going to be better for myself, which means I’m going to be better for the people around me.”
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Learn to recognize the signs of burnout (think: fatigue, feeling apathetic with your work, changes to your sleep patterns). Then, enforce work-life boundaries to care for your mental health and restore a healthy balance. Maybe that means being upfront and communicating with your boss or taking time off. Or, it’s just saying “no” to taking on more projects or a meeting invite scheduled during your lunch break. Ultimately, your mental and physical health should be your number one priority (I know that’s sometimes easier said than done).
Stay grounded in your relationships
When it comes to her family and friends, Kendall told Shetty that honesty and communication are her core values in maintaining healthy relationships. “I find it important to not feel like you’re on top of each other when you have your family around or your friends around,” she said. “It’s OK to sometimes, even if you’re at a family dinner, run to the bathroom and just being like, ‘Let me just take a couple of breaths because this is getting overwhelming.’”
Kendall shared that she’s prone to anxiety and can take things too seriously. When she feels inundated with family circumstances or stress, she recognizes her feelings: “I’m allowed to feel this way; it’s valid. I’m just going to take a deep breath, and I’m not going to react, and then I’m going to go back out there, and I’m going to be fine.” Try being in Kendall’s shoes (wouldn’t that be fun?) and pause whenever you feel overwhelmed. Give yourself a safe space to express your feelings through journaling, speaking to a mental health professional, or practicing deep breathing.
After coming across a viral TikTok trend encouraging viewers to stop negative self-talk by picturing their younger selves, Kendall’s therapist suggested she put a spin on it and find a photo of herself as a child to put on her bathroom mirror. Take a glance at her Instagram, and you’ll see the Polaroid of young Kendall. It serves as a daily reminder that anything negative that she says about herself, she’s saying to that beaming, hair bow-wearing younger version of herself. “If I’m ever looking in the mirror and being negative toward myself, I always look right over to her, and I’m like, ‘She’s dope, and I love her,’” Kendall laughed.
Bottom line: Practice self-love and find tactics that work for you. If you’re not sure where to start, try exercising mindfulness, putting yourself and your needs first, or simply making yourself a healthy meal. Regardless of your method, keep being kind to yourself, just as you would your 5-year-old self or BFF.
Curious about the cute lil’ ice facial tool that popped up on both Kourt and Kendall’s IGS recently? We’ve got the intel (because of course we had to get our hands on one as well!).
Facial icing — and the wider concept of cryotherapy — have boomed in popularity this year. Cheap and easy, the cold temperatures work to constrict blood flow and define facial features, not to mention shake off signs of fatigue.
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First off, we are big fans of ice facials—they can help reduce puffiness, brighten our complexion, stimulate blood circulation, and lift skin. We’re into this type of tool because it is reusable, refillable, and foolproof to use. Kendall shared in her post that she loves using hers for her morning ice facials, but it can be used any time of day.
The Contour Cube is essentially just a tool that can be used like an ice block container but is designed in a way so that it works with the contours of the face. You simply fill it with water (or coconut water, if you’re feeling boujee) and move it along the face to refresh, tighten, and tone. It’s a viral TikTok product (!) that explains how it might have found its way into Jenner’s skincare routine.
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To prep, it, simply fill it with filtered water and pop it in the freezer until it’s frozen solid. Take the top off and bada bing bada boom, it’s ready to glide across your face. The bottom cover stays on, acting as a grip so that the ice doesn’t slide out of your hands while you’re using it. When you’re done, put the top back on and stick it back in the freezer.
How to use the Contour Cube
After cleansing your face, run your Contour Cube under water to defrost slightly
Apply to your face in upward circular motions moving the ice continuously in 30-second intervals for up to 1 to 2 minutes on each side of your face
For optimal results, follow your usual moisturizing routine
Avoid contact with eyes and if you have sensitive skin, discontinue use if signs of irritation appear
But you’re not limited to just using water with this nifty tool, as you can see from Kourt’s post. Rose water, green tea, coconut milk, aloe vera, lemon water, and cucumber water can also be used instead of plain water.
Kourt added cucumber slices for extra de-puffing action. Some other ideas: green tea for anti-inflammatory benefits, coconut milk for hydration, or rosewater for a glow.
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BENEFITS OF FACIAL ICING
Proponents of ice facials, or ‘skin icing,’ suggest that it can be used to:
Eliminate puffiness, especially around the eyes
Reduce oiliness
Ease acne
Soothe sunburn
Reduce swelling and inflammation, including rashes and insect bites
Reduce signs of aging, such as wrinkles
reduce the appearance of pigmentation or dark under-eye circles
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