J-Beauty

In a world obsessed with beauty, Japanese women have long been admired for their flawless, luminous skin. This beauty mystery has been the skincare philosophy known as J-Beauty. Unlike many Western skincare trends, which focus on heavy makeup, Japanese women have perfected the technique of achieving naturally luminous and healthy skin, known as dewy skin.

What exactly is dewy skin? It’s super hydrated, soft, and glowy skin. Here, we tell you the secrets of the Japanese skincare routine that has led Japanese women to maintain enviable skin for many generations.

Step 1: Double Clean

The first step in the J-Beauty routine is double cleansing. It involves the use of a cleansing oil followed by a water-based cleanser. The cleansing oil quickly removes makeup and sunscreen and cleanses the skin, while the water-based cleanser removes any oily residue and deeply cleanses the pores. This step prepares the skin to absorb the subsequent products better.

**KOSE COSMEPORT** **softymo Speedy Cleansing Oil Refill 200ml**

Step 2: Gentle Exfoliation

Unlike some cultures that favor aggressive exfoliation, Japanese culture opts for gentle, regular exfoliation. They use products with fine particles or natural enzymes to remove dead skin cells, giving a smoother and dewy texture.

**Toyo – Cure Aqua Gel Gentle Exfoliator – Facial/Full-body Peeling Gel, Water-based Exfoliator, Dead Skin Remover for Bright, Youthful Skin, 250ml. – 1 Pack**

Step 3: Hydration

Hydration is essential in the pursuit of dewy skin. Japanese women apply several layers of moisturizing products, including toners, essences, and serums. These products are formulated to lock in moisture and balance skin tone. They also add natural ingredients such as hyaluronic acid and rice extract and are known for their moisturizing and nourishing properties.

**Shiseido Eudermine Activating Essence – Provides Deep Hydration & Targets Dark Spots – 24-Hour Hydration – Non-Comedogenic – All Skin Types**

**SK-II Facial Treatment Clear Lotion Toner**

Step 4: Face Masks

Face masks are an integral part of the J-Beauty routine. Whether cloth or gel, these masks have super beneficial ingredients and offer intense hydration and nourishment. Japanese women usually mask at least once a week, to keep their skin glowing.

**Hada Labo Gokujun Premium Hyaluronic Acid 170ml**

Step 5: Sunscreen

Protecting the skin from UV damage is a priority in this skincare routine. They use broad-spectrum sunscreens daily, which helps prevent premature aging and keep skin glowing.

**Shiseido Ultimate Sun Protector Lotion SPF 50+ Sunscreen**

Step 6: Light Makeup

Japanese women tend to wear makeup in a light and natural way. Allows your dewy skin to glow through makeup, resulting in a fresh and super glowy look.