Shiseido steps into 2026 with a global beauty statement, naming LISA of BLACKPINK as the official ambassador for its iconic Ultimune serum. Announced earlier this week, the partnership feels instinctive—placing one of pop culture’s most magnetic figures at the center of a skincare ritual rooted in strength, resilience, and longevity.
LISA’s presence carries layered meaning. As a K-pop icon (글로벌 아이콘), a Thai artist proudly representing Thailand (ภูมิใจในความเป็นไทย), and a global fashion and beauty force, she embodies the fluidity Shiseido continues to explore. The campaign unfolds alongside Lunar New Year symbolism, with Chinese artists IKKY LIN and LVE WANG introducing a visual language inspired by the spirit of the horse season—dynamic, airborne, and charged with forward motion.
Together, the elements feel less like a traditional endorsement and more like a sensory alignment—where skin, culture, and movement meet in quiet power rather than spectacle.
LISA Named Global Ambassador for Ultimune
Shiseido’s appointment of LISA places Ultimune firmly within contemporary pop culture, using presence rather than spectacle to tell the story. Known for her precision, poise, and global influence through BLACKPINK, LISA brings a quiet intensity that reframes the serum as a daily act of strength rather than a trend-driven statement.
Her role introduces a softer visual language—focused on skin, movement, and restraint—that aligns with Ultimune’s long-standing promise of resilience. The campaign favors intimacy over excess, allowing texture and touch to carry the narrative. In this moment, Ultimune reads less as a hero product and more as a personal ritual, recontextualized for a generation drawn to beauty that feels intentional, sensorial, and enduring.
FAST. SLOW. FREE. as Campaign Concept
Shiseido frames Ultimune through the sensory rhythm of FAST. SLOW. FREE, a concept that translates movement into mindfulness. LISA anchors the campaign, her presence embodying effortless poise and controlled energy as the films started rolling out on February 9 across Shiseido’s digital platforms. The visuals emphasize the interplay between motion and stillness, reflecting the serum’s promise of resilience, balance, and personal harmony. Here, skincare becomes an intimate ritual—a moment to move, breathe, and connect with oneself—where strength and serenity coexist.
From Digital Films to Television
Following the digital debut, a television commercial featuring LISA begins airing on March 2, extending Ultimune’s presence into living rooms and broadcast spaces. The campaign unfolds as a layered sensory experience—each frame, movement, and gesture reflecting the serum’s promise of resilience and vitality. Beyond screens, Shiseido brings the campaign into the physical realm with pop-up activations and limited-edition Ultimune kits at department stores and counters. Curated with tactile detail, each set invites touch, ritual, and indulgence, turning LISA’s ambassador role into an intimate, immersive encounter where skin, sight, and story converge.
Ultimune FAQ
What is Ultimune?
Ultimune is Shiseido’s signature serum, a daily ritual designed to fortify and support the skin’s natural resilience rather than treating a single concern. It serves as the foundation for healthy, balanced skin.
What does Ultimune do?
This serum helps skin feel stable, energized, and protected against daily stressors—like environmental changes, travel, or fatigue. Over time, it enhances the skin’s innate response, leaving it looking more resilient and luminous.
Is Ultimune a serum or a treatment?
Ultimune is a serum, applied early in your skincare routine after cleansing and before moisturizers or creams.
Who is Ultimune for?
Designed for all skin types and ages, Ultimune is ideal for those who want to maintain healthy, strong skin rather than target a single concern.
How do you use Ultimune?
Apply morning and night to cleansed skin, then follow with the rest of your skincare routine. Its lightweight texture absorbs quickly, creating a sensorial foundation for your daily regimen.
Why is Ultimune considered a key Shiseido product?
Ultimune is one of Shiseido’s most recognized and celebrated products worldwide. It often serves as an introduction to the brand and a reference point whenever Shiseido communicates new skincare innovations.
Is Ultimune meant for everyday use or special routines?
Ultimune is designed for everyday use, seamlessly integrating into your routine to support skin health and vitality, making each application a mindful, sensorial moment
The Beauty Pulse
LISA’s role as the face of Ultimune crystallizes Shiseido’s vision of beauty as both ritual and expression. From the first digital frames to the upcoming broadcast rollout, the campaign celebrates skin resilience, personal rhythm, and the quiet power of everyday care. With Ultimune as the cornerstone, this chapter feels at once intimate and expansive, inviting users to experience skincare not just as a routine, but as a sensorial journey that honors individuality, elegance, and global cultural influence.
Instagram: https://www.instagram.com/p/DUhI8VRAfBX/
Website: https://www.shiseido.com/us/en/skincare/collections/ultimune/
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