The Vibe? Think…
• Sweet and woodsy — a scent with depth, designed to feel personal and wearable
• Rare Beauty’s mission of emotional, accessible beauty bottled up
• A fragrance that feels like nostalgia, self-love, and a moment you’ll never forget

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Leave it to Selena Gomez to turn her first fragrance into something more than just a scent — Rare Eau de Parfum is a memory in a bottle. As the debut perfume from Rare Beauty, it captures everything we love about the brand: thoughtful, emotional, and made to feel personal.

Crafted with renowned perfumer Jérôme Epinette (the nose behind Byredo favorites), Rare is sweet yet grounded — think creamy caramel and pistachio with a pop of pink pepper, softened by notes of ginger, vanilla, and skin musk, and finished with a dreamy haze of sandalwood and tonka bean. The vibe? A wedding-day fragrance meets your everyday signature — elegant, comforting, and unforgettable.

Selena reportedly wore Rare for her 32nd birthday, while developing the scent, and during her recent engagement to Benny Blanco. It’s more than perfume — it’s the scent of her favorite moments, and now, it can be part of yours.

Romantic. Real. Rare. Let’s dive into the scent that’s about to take over vanities everywhere.

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Selena Thought of Everything — Down to the Last Detail 💫

When it comes to beauty with purpose, Selena Gomez doesn’t miss. Knowing firsthand how important accessibility is — especially for those living with autoimmune conditions — she ensured that Rare Eau de Parfum was designed to be both functional and beautiful. With help from certified hand therapists, the bottle was crafted to feel easy, comfortable, and luxe in your hand — no fussy spritzers, just a sculptural design that’s as chic on your vanity as it is effortless to use.

And because personalization is the new luxury, Rare didn’t stop at the perfume. Launching alongside it? Four Fragrance Layering Balms that let you create your own signature scent moment:
• Floral Peony Blossom
• Amber Vanilla
• Fresh Bergamot
• Woody Oak (Selena’s go-to for an after-shower ritual that feels indulgent yet low-key)

Wear them solo or layer with Rare Eau de Parfum for a scent that’s uniquely you. It’s all about self-expression, softness, and rituals that feel real — exactly what we expect from Rare Beauty.

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Rare Moments, Real Meaning 💖

For Selena Gomez, this perfume isn’t just a fragrance — it’s a reflection of her life, her health journey, and the values at the heart of Rare Beauty. From the beginning, Rare has stood for inclusivity, intention, and emotional connection — and Rare Eau de Parfum continues that mission in the most personal way yet.

This is more than scent — it’s self-expression with soul. The design, the story, the feel — every detail was made with care. And behind it all is the Rare Impact Fund, which has already raised $20 million in just five years to support mental health initiatives through 30 nonprofits worldwide. With the launch of Rare’s first fragrance, the community is invited to connect on an even deeper level — through scent, memory, and purpose.

Selena’s choice to lead with vulnerability and meaning makes this so much more than just a perfume. From the way it sits comfortably in your hand, to the way it stirs emotion, to the campaign’s raw and real storytelling — Rare Eau de Parfum feels intimate, powerful, and quietly revolutionary.

Yes, it’s beautiful on your vanity — but more importantly, it’s a reminder that beauty can be meaningful. And that’s always been the Rare way.

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So, whether you’re layering it for a moment that’s all your own or spritzing it on before stepping into your day, Rare Eau de Parfum is more than a scent — it’s a feeling, a memory, a mood.

Because the most beautiful moments? They’re the ones that feel real, intentional, and uniquely yours.

💫 Romanticize your rituals. Celebrate your Rare moments. 💫

Let us know — would you wear Selena’s new signature scent? Tag @BeautyLeeBar and share your #RareMoments with us.